This message contains images. If you don't see images, click here to view.
Click here to advertise in this news brief.

  Mobile version   RSS   Subscribe   Unsubscribe NAA Vendor Links:     
Nov. 2, 2011
 


 
  NAA
News

Events


Early-bird rate available for NAA mediaXchange 2012
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
Registration is now open for NAA mediaXchange 2012. The annual event for NAA members, newspaper advertisers, supporting exhibitors and sponsors is scheduled for April 2-5 at the Marriott Wardman Park in Washington, D.C. A special early registration rate is available until Jan. 15.



Webinars focus on optimizing mobile; career management
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
Upcoming webinars include two jointly sponsored by NAA and the Mobile Marketing Association: "How Newspapers Can Optimize Traffic and Revenue With Mobile, Part 1: A Look at Mobile Web" on Nov. 9 and “How Newspapers Can Optimize Traffic and Revenue With Mobile, Part 2: A Look at Mobile Apps" on Dec. 13. Plus, the NAA Foundation is offering "Managing Up," a session on strategies for working effectively with supervisors, on Nov. 10. All three webinars are free for NAA members.

Running a Deals Program?
Join The Washington Post, Lee Enterprises, McClatchy, Scripps and more who chose or switched to Second Street's Deadline Deals platform.

What makes us the trusted leader?
• 350 markets and growing
• Account Manager and Success Director
• Affordable fees
• Advertiser payments
• Free deal emails
• Mobile optimized
• Merchant Center
more


Digital


Go backstage with an all-access model; see a vision of the digital future
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
Two new guest commentaries, written exclusively for NAA, delve into a new all-access, cross-platform model and newspapers' overall digital future as envisioned by an industry veteran. The first, by Guy Tasaka, explains the thinking and back-end work at The Commercial Appeal in Memphis to develop a five-app suite of products. The second, by John Reetz, traces his history with newspapers that have shut down or drastically altered strategies and how those experiences have informed his viewpoint.



Tactics outlined for staying strong in the daily deals space
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new NAA report identifies how newspapers can continue to distinguish themselves in the crowded daily-deals marketplace. It picks up where a previous NAA report left off, with updated projections and tactics. Examples include Gannett's burgeoning Deal Chicken brand, The Washington Post's Papa John's giveaway tied to growing its Capitol Deal e-mail list, and innovations with purchasing incentives at The Gazette in Cedar Rapids, Iowa.

Advertising


Procter & Gamble hits targets despite share losses
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Consumers are largely going along with Procter & Gamble Co.'s price increases, even if competitors aren't all doing so yet, Chairman and CEO Bob McDonald said after release of fiscal first-quarter earnings results. The company’s market share was "about flat" globally last quarter, which McDonald said he was happy with considering the results came amid price hikes mostly led by P&G and lagged by competitors. More

Macy's to open at midnight on Black Friday for first time
The Huffington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Macy's Inc. becomes the latest retailer to extend hours on Black Friday, the traditional kickoff to the holiday season. More than 800 Macy's stores will stay open for 23 hours and close at 11 p.m. on Friday, Nov. 25. That compares with last year when Macy's opened eight stores at midnight while the rest opened at 4 a.m. More

Increase Revenue with Text Voting

OTAir’s powerful text messaging solution enhances "Best Of" and "People's Choice" voting programs to unlock new advertiser revenue potential. Sell text voting packages to your clients, send text coupons to "Best Of" voters, and encourage customers with loyalty broadcasts. Mobile "Best Of" programs customized to your needs and ad offerings. More: http://i.otair.com/txtbestof


Sears rolls out localized online ads
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sears is getting in on the local deals craze, albeit a bit late. The retail giant has launched a pair of sites that highlight deals and discounts on merchandise at an Internet user's nearest Sears or Kmart outlet. The digital ads featured on searslocalad.com and kmartlocalad.com provide product descriptions and pricing, and allow users to check whether items are currently in stock. More

Competitors


Ads increasingly crawling onto TV screens
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
This season, both the CW and Fox have allowed sponsors to post messages around and even in their logos. On Fox, DirecTV has informed viewers during the first few seconds of dinosaur-drama "Terra Nova" through a display in the bottom right corner of the screen. The CW, meanwhile, allowed Microsoft to take over its logo, letting the company tell CW viewers that CW TV shows were something to "Bing About." More

Charge for your online content, easily
MediaPass gives online content owners an easy way to have a sophisticated subscription model in a matter of minutes. Before now, the only way you've been able to easily monetize your traffic is through low yielding advertising channels such as banner ads and Google AdSense. Those days are over!

Choose any subscription product that's right for your content!
more


Digital


What's really next for Apple in television
The New York Times    Share    Share on
FacebookTwitterShare on LinkedinE-mail article
Apple engineers and designers, spurred by the late Steve Jobs, have been struggling for years to find a new interface for the television. One of the biggest hurdles, according to people with knowledge of the project, has been replacing the television set's annoying best friend: the awkward and confusing remote control. Enter Siri. More

Electronic paper display you can fold, throw away
Gizmodo    Share    Share on FacebookTwitterShare on LinkedinE-mail article
AU Optronics has created a concept e-reader that's completely self-powered and flexible as a piece of paper. Because its flexible nature mostly comes as a result of it being so thin, it also has the potential to slim down any device it's used in — from phones to tablets to e-readers — which could eventually recreate the experience of folding or rolling a magazine or newspaper. More

Mobile Classifieds are Here!

Easily create and submit free classifieds ads from mobile.
Gain new classified advertisers in 60 seconds or less.
 

Make "list" sites obsolete
Capture photos and videos instantly
Print and Online up-sells

Adpay Mobile Order Entry is Win-Win! Call for a demo today 303-268-1527.  MORE


Study looks at 'the tablet revolution'
Project for Excellence in Journalism.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Eighteen months after the introduction of the iPad, 11 percent of U.S. adults now own a tablet computer of some kind. About half (53 percent) get news on their tablets every day, and they read long articles as well as get headlines. More

QR codes aren't dead, they're just used poorly
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
B.L. Ochman writes that the death of QR codes has been greatly exaggerated. Ochman says the only things that need to die are the dumb ways agencies and brands try to use them. In this post, she highlights some recent campaigns that worked because of clever execution and an understanding of what actually motivates consumers to scan a product, brochure or ad's QR code. More

Business Models


Coming soon, a name that fits the Times
St. Petersburg Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Starting Jan. 1, the St. Petersburg (Fla.) Times will become the Tampa Bay Times. Chairman and CEO Paul Tash writes: "The new name reflects the growth of our newspaper and our vision for this region." More
 


 


 
 
PRESSTIME Update
For more information about NAA, please contact Cheryl Sadowski, cheryl.sadowski@naa.org
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Content Editor, 469.420.2648   Contribute news
This edition of PRESSTIME Update was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- NAA Members Only
Recent issues
Oct. 26, 2011
Oct. 21, 2011
Oct. 12, 2011
Oct. 5, 2011



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063