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Nov. 13, 2013

 




NAA News

Accelerator Pitch opportunity for startup companies at mediaXchange 2014
NAA is excited to announced its Accelerator Pitch program for mediaXchange 2014, which will feature up to eight startup companies pitching to more than 1,000 newspaper media and advertising executives. The program is an opportunity for startup companies aimed at fulfilling newspaper companies’ print, digital, mobile, audience or advertising needs. Entries for the program will be accepted through Friday, Dec. 13. Each entry will be judged by an NAA committee on usefulness to newspaper media companies, innovation and creativity.
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Publishers — With new AAM changes, your advertisers will be looking at you differently
Before the end of next year advertisers will be exclusively accessing information about your newspaper through what is termed a Consolidated Media Report, accessible through the new AAM Media Intelligence Center. Unless your newspaper's circulation is less than 25,000, AAM will no longer be generating a printed publisher’s statement recapping your circulation. The question then is, do you know how your newspaper’s reach of the market will be conveyed to your advertising customers?
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PRODUCT SHOWCASE
  Newspapers choose Agfa Graphics.

Worldwide, more than 50% of the 520 million newspapers read daily are produced with Agfa Graphics’ technology. Arkitex workflow, Advantage platesetters and N94-VCF chemistry-free offset plates are part of our complete newspaper production package. We understand newspapers, which is why newspapers choose Agfa Graphics.
 


The Florida Times-Union experiments with a personality-driven video brand
More than a Web series, “MATTaboutJAX” is a brand, with Matt Pittman — and his personality-driven videos — as the centerpiece. Pittman’s charge is to do what he does best: entertain the audience with short clips showcasing his adventures out and about in the community. “My hope is that people in Jacksonville will see something that they didn’t expect to see on a newspaper’s website and think it’s super cool and ‘I have to check that out and watch that guy so I know of exciting things going on,’” he said.
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What newspapers need to know about native advertising
What is native advertising? How will it affect newspapers moving forward? What regulations are in store? There are myriad questions surrounding native advertising and NAA has launched a new page to help you keep up to date on all the latest news, including the upcoming FTC workshop in December.
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New NAA ad for download: advertisers count on newspaper media
Did you know that 89 percent of Sunday newspaper readers look at inserts from and circulars from grocery stores? A new downloadable ad from NAA.org trumpets this fact and shows why newspapers play such a huge role in Thanksgiving advertising.
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Accuracy, newspapers and the integral role of source relationships
Is the freedom of the press in danger? As The New York Times reported Nov. 11, yet another survey of reporters has revealed the concern looming within their ranks. The PEN American Center, a writers’ organization, found that writers consider freedom of expression under threat, with 73 percent saying they have “never been as worried about privacy rights and freedom of the press as they are today.”
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Advertising


The urban legends of native advertising
Digiday
Next time you talk to publisher, brand or agency about the future of advertising, start a stopwatch. Odds are, within two minutes, the topic of native advertising will come up. The problem? There is no industry consensus on where native is heading — much less on what it even currently means. We asked several publishers what they consider the truths, half-truths and common misperceptions of native ads.
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The Economist launches advertising blitz asking people to 'Get a World View'
The Drum
The Economist has launched its first major advertising effort in the past few years with a campaign from BBDO New York. Aptly titled "City Blitz," a series of print ads are running across billboards, coasters and bus panels. They feature common objects like binoculars, a globe, a Rubix Cube and a Piñata and aim to convey The Economist as a unique publication offering global insight and opinion.
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  PRODUCT SHOWCASES
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Transform Your Obituary Category


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Namo Media brings lucrative native ads to all mobile content streams
VentureBeat
Native ads, the latest buzzy online ad format, are going mobile. Namo Media has taken the wraps off its new mobile native ad product, which it says will make it easier for any app publisher to offer well-designed in-line ads. To understand just how big of an opportunity this is, take a look at Facebook. A year ago the company said making money in mobile was its single biggest challenge. Since then, the company’s mobile ad efforts have pulled in over $1.5 billion — thanks in large part to the advertisements it placed in user streams.
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Competitors


NPR combines interactive, multimedia desks into one
Poynter
In an effort to make its storytelling even more Web-optimized, NPR is combining its interactive news applications desk and multimedia desk into a new “good Internet team.” That’s not what it’ll officially be called, said Brian Boyer, the news apps editor who will oversee the as-yet-unnamed visuals desk. Each day, the team will aim to answer the question, “What’s the right way to tell this story online and visually?”
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More than a third of all YouTube viewing comes from longform content
Gigaom
Looks like YouTube’s push towards professional and longform content is starting have a real impact on what people are watching on the site: More than a third of all video viewing time on YouTube can be attributed to videos that are 20 minutes or longer. The new data point was mentioned by YouTube representatives at an internal event for YouTube partners in Los Angeles, and later confirmed by a YouTube spokesperson. During the same event, YouTube representatives also said that one third of all YouTube searches are news-related and that over 80 percent of all YouTube traffic now comes from outside the United States.
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Long and short of it: Medium's no haven for long-form journalism
Poynter
Why does The New York Times think Medium is trying to save long-form journalism? Matt Richtel had a tough assignment in this week’s Sunday Business section, profiling a site that defies definition. In August, Alexis C. Madrigal of The Atlantic explored the mystery of Medium, which was founded in 2012 by Twitter co-founder Evan Williams. In light of the Twitter IPO, it made certain narrative sense for the Times’ Richtel to contrast Williams’s new venture with his last one. But Williams doesn’t give him much help in that effort, or in any, sticking mostly to vague goals like, “I want to give rationality a fighting chance.”
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Digital


Twitter news consumers are younger, better educated, and more mobile than Facebook news consumers
Nieman Journalism Lab
According to the survey, 16 percent of American adults use Twitter. Among those, roughly half “ever” get news there — with news defined as “information about events and issues that involve more than just your friends or family.” Mobile devices are a key point of access for these Twitter news consumers. The vast majority, 85 percent, get news at least sometimes on mobile devices, which outpaces Facebook news consumers by 20 percentage points.
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Yahoo and Starcom ink exclusive content deal
Ad Age
In a sign that Yahoo's relations with agencies are warming, the digital media giant has struck a year-long deal with Starcom that will give the Publicis Groupe media shop exclusive access to Yahoo's "first-party" data on its visitors as well as to its content studio. "Yahoo sits on data based on all of its platforms," Starcom CEO Lisa Donohue said. "Our clients sit on data about their own consumers. So instead of hoping that consumers find content, let's use the data to create and push online video content out to consumers."
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Accelerator Pitch opportunity for startup companies at mediaXchange 2014
NAA
NAA is excited to announced its Accelerator Pitch program for mediaXchange 2014, which will feature up to eight startup companies pitching to more than 1,000 newspaper media and advertising executives. The program is an opportunity for startup companies aimed at fulfilling newspaper companies’ print, digital, mobile, audience or advertising needs.

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For Black Friday sales, advertisers can count on newspaper media
NAA
A new downloadable newspaper ad is now available on NAA.org, to help you promote your newspaper as the go-to destination for holiday retail advertising. Black Friday is the biggest shopping day of the year and Americans already know exactly where they will go first: straight to their local paper. According to a new study by Nielsen, 63 percent of U.S. adults list newspapers as the ultimate holiday shopping guide and the most effective way to learn about Black Friday deals.

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Newspapers' digital audience hits new high in September 2013
NAA
Newspapers set a new record for digital visitors in September as 141 million American adults read newspaper content, according to the latest data from digital media measurement firm comScore and marks an 11 percent increase from June. In particular, the number of unique visitors from mobile devices, such as smartphones and tablets, jumped 22 percent from June.

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Rockefeller unveils over-the-top video reform bill
Broadcasting & Cable
Senate Commerce Committee Chairman Jay Rockefeller is unveiling a video reform bill that would allow online video distributors to elect the same rights to access to programming and protections afforded satellite providers in the 1992 Cable Act, when Congress was trying to boost satellite MVPD competition, and at least some of the responsibilities as well. The bill is meant to prevent cable operators from leveraging their market power to disadvantage over-the-top competitors, the senator's staff said.
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Business Models


Cosmo Editor Joanna Coles thinks digital is good for magazines — Consumers will never fully give up print
Adweek
If you want to be culturally relevant, you have to be on digital. The world is much less exclusive now than it used to be. Fashion is a really good example — it was going on in Paris and Milan, and a designer would tell women what to wear. But, it turns out, that’s not what women really want. They want to be involved in the conversation and to have clothing that fits with their lives. Coles thinks social media makes participants of all of us, and that is a fantastic thing.
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Media General-New Young Broadcasting merger gets FCC, shareholder approval
Poynter
The FCC recently approved Media General’s planned merger with New Young Broadcasting Holding Co. and the companies plan to close the deal soon. Media General’s shareholders approved the deal, which was first announced in June. The merger means it will soon own WRIC-TV in Richmond, Va., where the company will remain based after the merger. FCC rules once prevented Media General from owning a television station in Richmond, as it used to own the Richmond Times-Dispatch.
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The newsonomics of the shopping of Press+ and the coming of paywalls 2.0
Nieman Journalism Lab
In April 2009, when Journalism Online began operations, its business, providing the backend for websites offering different kinds of paywalls, was largely derided. Two years later, when the company — having largely assumed the name of its main product, Press+ — was sold to printer RR Donnelley, observers noted that the roughly $45 million payout seemed rich for a company with a couple of dozen clients. With about 450 clients and 200 more contracted and in the pipeline for set-up, Press+ is again on the market. A number of companies have heard the pitch, and prospective buyers are going through their due diligence.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Newspapers' digital audience hits new high in September 2013 (NAA)
For Black Friday sales, advertisers can count on newspaper media (NAA)
Is this the most important Black Friday ever? (NAA)
Holiday Season Anxiety 2013: Online strong; Consumers, retailers uneasy (NAA)
Crime reporting meets data journalism at the St. Paul Pioneer Press (NAA)

Don't be left behind. Click here to see what else you missed.
 


SalesTouch CRM for Media Sales


SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.




NAA Updates

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