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Nov. 20, 2013

 




NAA News

The evolution of advertising on full display for holiday shopping
The advertising industry has come a long way since the first newspaper ad in 1704. It’s especially noticeable now, in the midst of the holidays and the biggest advertising season of the year, which has been discussed as the most important in recent memory. Throughout these transitions, newspaper advertising has stayed constant, relevant and engaging. Recent Nielsen research reports that newspaper print ads still produce the highest purchase intent.
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Accelerator Pitch opportunity for startup companies at mediaXchange 2014
NAA is excited to announced its Accelerator Pitch program for mediaXchange 2014, which will feature up to eight startup companies pitching to more than 1,000 newspaper media and advertising executives. The program is an opportunity for startup companies aimed at fulfilling newspaper companies’ print, digital, mobile, audience or advertising needs. Entries for the program will be accepted through Friday, Dec. 13. Each entry will be judged by an NAA committee on usefulness to newspaper media companies, innovation and creativity.
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NAA disappointed with D.C. Circuit decision on USPS' sweetheart deal for direct mailer
NAA calls on Congress to fix “ambiguous” language in postal statute and is disappointed in the Nov. 15 decision of the U.S. Court of Appeals for the District of Columbia Circuit rejecting NAA’s challenge to the special rate deal between the United State Postal Service and Valassis Direct Mail. “We believe this is a departure from congressional intent and the commission’s past practice, and is incorrect,” said Caroline Little, NAA president and CEO.
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PRODUCT SHOWCASE
  Newspapers choose Agfa Graphics.

Worldwide, more than 50% of the 520 million newspapers read daily are produced with Agfa Graphics’ technology. Arkitex workflow, Advantage platesetters and N94-VCF chemistry-free offset plates are part of our complete newspaper production package. We understand newspapers, which is why newspapers choose Agfa Graphics.
 


The Charlotte Observer raises breast cancer awareness with a pink paper on Pink Day
“Yes, today’s newspaper is pink, and for a worthy cause. We are joining others in our community in recognizing National Breast Cancer Awareness Month.” That is how Publisher Ann Caulkins welcomed readers to the Oct. 4 edition of The Charlotte Observer. The all-pink edition coincided with the newspaper’s Pink Day Fair, which took place that afternoon and drew more than 800 people to downtown Charlotte by the Observer’s office.
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Advertising


App innovation drives print ad workflow at Newsday
Newspapers & Technology
Newsday director of advertising operations James Kober demoed the publisher’s customized Canto Cumulus app during News & Tech’s “Keeping Print Strong in Your Newspaper Brand” session at Print 13 in Chicago. The app, customized in partnership with Canto, has been key in equipping the paper’s ad staff to generate more ad sales for the print product, according to Kober. “This has allowed our reps out in the field to do things they couldn’t do before, making them much more efficient,” he said.
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Conde Nast, Hearst increase ad pages in 2013
Adweek
2013 has come to a close — at least for the publishers of monthly magazines, who are beginning to report their full-year ad page and revenue numbers now that December issues are hitting the newsstands. Condé Nast is reporting an uptick in advertising across all platforms for 2013, with company-wide print advertising increasing 1.7 percent, digital up 28 percent, and print revenue up 3.3 percent. Eleven of Condé’s print brands saw ad pages increase in 2013 versus 2012, with the year’s biggest growth at Bon Appetit (up 22 percent), Details (up 15 percent) and GQ (up 10 percent). Powerhouse Vogue saw a 3.6 percent increase, while Glamour was up 2.7 percent.
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New York Times ad exec announces 'full native advertising platform' coming soon
Capital
The New York Times will launch a "full native advertising platform" in the next two to three months. Meredith Kopit Levien, the paper’s executive vice president of advertising, made the announcement during a presentation at The Native Advertising Summit in Chicago, expanding on a recent interview with Ad Age in which she revealed that the Times was planning to introduce native ad units with its redesigned website early next year.
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Competitors


Pitchfork joins digital weekly trend with iOS app
Poynter
For casual readers of Pitchfork, the new app — available for iOS only, but not in the Newsstand! — nicely presents an opportunity to catch up on the week’s reviews and news. The sheer number of reviews published to Pitchfork’s website means they fall off the homepage quickly, so this bundle of content allows good content to resurface for readers who aren’t on the site every day. Then again, if you’re only a casual Pitchfork reader, maybe you won’t seek out a Pitchfork app.
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Measuring networks: The limitations of how we try to understand online activity
Nieman Journalism Lab
A new report from two fellows at the Berkman Center for Internet and Society is out: “Measuring Internet Activity: A (Selective) Review of Methods and Metrics” breaks down attempts at measuring the impact of the Internet into three categories — infrastructure and access, control, and online content and communities. The main takeaway: Our methods for measuring online activity are fragmented and usually offer only an incomplete, if tantalizing, picture of how people learn and communicate online.
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Breaking News app's alerts can shout all day or stay out of your way
Poynter
Push notifications — full of promise but too often a drag — make for the most intriguing feature of the new Breaking News app for iOS. Although it emphasizes customization, the free app still seems aimed to add to the overwhelming number of chimes emitted from phones each day. But there could be a way to make it work for those who feel overwhelmed by their phones. And the hope, according to Breaking News general manager Cory Bergman, is that users will adapt the app for any number of use cases.
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Digital


News use across social media platforms
Pew Research Center
How do different social networking websites stack up when it comes to news? How many people engage with news across multiple social sites? And what are their news consumption habits on traditional platforms? As part of an ongoing examination of social media and news, the Pew Research Center in collaboration with the John S. and James L. Knight Foundation analyzed the characteristics of news consumers and the size of their population across 11 social networking sites.
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The evolution of advertising on full display for holiday shopping
NAA
The advertising industry has come a long way since the first newspaper ad in 1704. It’s especially noticeable now, in the midst of the holidays and the biggest advertising season of the year, which has been discussed as the most important in recent memory. Throughout these transitions, newspaper advertising has stayed constant, relevant and engaging.

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What newspapers need to know about native advertising
NAA
What is native advertising? How will it affect newspapers moving forward? What regulations are in store? There are myriad questions surrounding native advertising and NAA has launched a new page to help you keep up to date on all the latest news, including the upcoming FTC workshop in December.

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Publishers — With new AAM changes, your advertisers will be looking at you differently
NAA
Before the end of next year advertisers will be exclusively accessing information about your newspaper through what is termed a Consolidated Media Report, accessible through the new AAM Media Intelligence Center. Unless your newspaper's circulation is less than 25,000, AAM will no longer be generating a printed publisher’s statement recapping your circulation.

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Harper's Magazine finally gets an iPhone app as 29th Street Publishing hits 20 titles
GigaOM
Venerable old Harper’s, which has long harrumphed about apps and the internet, has finally come around with the recent launch of an iPhone and iPad edition that sells for $21.99 a year. An Android edition is coming soon. Harper’s decision to sit out the digital era has harmed its reach and relevance, especially in relation to longtime competitor The Atlantic, which has been nimble in the post-print era. The good news for Harper's is that it’s better late than never, and that it picked a good partner, 29th Street Publishing, to navigate the app world.
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Scoopshoot scoops $3.9 million to crowdsource news photography via 350,000 global users
VentureBeat
Helsinki-based Scoopshot has announced that it raised $3.9 million in a Series A round of funding to continue growing its crowdsourced photography business globally. The company uses its growing army of 350,000 users to quickly get on-demand news photography for more than 60 publishers, including News Corp and the California Newspaper Publishers Association. Organizations such as Greenpeace also use the services to capture breaking events, as do brands like Nokia.
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Business Models


The Atlantic Wire relaunches as 'The Wire'
Capital
Website relaunches are notorious for creating headaches in the days and hours before they go live, between staff training, functionality testing and inevitable last minute design fixes. But the relaunch of The Atlantic Wire as The Wire had Atlantic Media executives reaching for the Aspirin months ago. "Getting thewire.com was not easy," company president M. Scott Havens told Capital. Atlantic Media's winning bid was "over five and less than seven figures," Havens said when pressed for the dollar amount, adding, "It took months to negotiate."
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Bay Area News Group announces new digital subscription model
Contra Costa Times
A new subscription model that charges for frequent access to digital content was announced by the Bay Area News Group (which publishes the Contra Costa Times) as it joins news organizations elsewhere in the quest to generate more revenue from its online and mobile offerings. Under an "All Access" plan that begins in a few weeks, print subscribers will be given access not only to their own newspaper's digital content and e-editions, but also for the first time to the news group's other publications — 11 dailies and 27 weekly papers across the Bay Area. These include the San Jose Mercury News, the Contra Costa Times, Marin Independent Journal and the Oakland Tribune and their archives, four major websites and multiple mobile products for tablets and smartphones.
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Workflow portion of 'Scripps 3.0' underway
Newspapers & Technology
E.W. Scripps Co. is in the midst of a project that began in 2010 to centralize production at 12 locations for its 14 newspaper titles. The project, dubbed Scripps 3.0, was aimed at centralizing processes and workflows by standardizing on common systems, including digital asset management and ad tracking. To rein in workflow functions, Scripps tapped ProImage for its NewsWay workflow software, which the publisher began rolling out this year. The centralized workflow will allow the publisher to minimize support resources and replace aging equipment.
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Even as they monetize consumer news, the AP says selling content to members is its core business
Nieman Journalism Lab
It was March 2008 when Steve Jobs announced that third parties would be allowed to develop apps for the iPhone. Three months later, the Associated Press launched one of the first mobile apps for iOS. Being ready with an app that quickly would have been a praiseworthy move for any media company, but for the AP, it was something more. Although billed early on as a Mobile News Network, the app essentially became the AP’s flagship consumer-facing product. For a company that has considered selling content to other news outlets its primary business model for 165 years, that’s no small enterprise.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Publishers — With new AAM changes, your advertisers will be looking at you differently (NAA)
What newspapers need to know about native advertising (NAA)
Accelerator Pitch opportunity for startup companies at mediaXchange 2014 (NAA)
New NAA ad for download: advertisers count on newspaper media (NAA)
The urban legends of native advertising (Digiday)

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NAA Updates

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