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November 25, 2014

 




NAA News

New version of Project Largo to be more flexible, mobile-friendly
The reach of a WordPress theme platform designed for news publishers is getting larger. The Investigative News Network (INN), a nonprofit organization, plans to publicly release a new version of its Project Largo early next year. "It will be more configurable and flexible that could work for a wider variety of sites," says Adam Schweigert, senior director of product and technology at INN. "It will be more mobile friendly."
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Mobile and young women push newspaper digital audience to new heights
The newspaper digital audience — adult unique visitors in the U.S. engaged with U.S. newspaper digital content — increased 17 percent in October 2014 to 166 million from 142 million in October 2013. It is a gain of 24 million. In the ten months from January to October, the number of unique visitors engaged with newspaper digital content increased by 20 million.
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NAA Roundup: New Media to acquire Halifax Media Group for $280 million
“This is a very exciting day for our Company,” said Michael E. Reed, New Media president and CEO. “Halifax Media is one of the premier, locally oriented media companies in the United States whose business fits extremely well within New Media. Michael Redding, Chief Executive Officer of Halifax Media, and his team have done a wonderful job building one of the best, local media businesses in the country.”
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SPONSORED CONTENT


Sponsorship opportunities for NAA mediaXchange 2015
NAA mediaXchange 2015 provides a large number of sponsorship options, as well as a limited number of exhibitor and advertising opportunities. All sponsors will receive recognition: On the conference website; With on-site signage; In the event program. All sponsorships of $2,500 or more include 2015 NAA associate membership, which provides access to information, ideas and individuals to support your business.
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Webinar: What Publishers Need to Know About Social Media in 2015
This fast-paced webinar on Dec. 3 will give you the information you need about how to create a successful social strategy for your publication in 2015. Don’t miss this opportunity to learn from social media guru, Kim Wilson, who is a longtime journalist turned entrepreneur and highly regarded as an expert in social media strategy for newsrooms.
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PRODUCT SHOWCASE
  Truly responsive rich media production
Clipcentric provides powerful do-it-yourself rich media tools for the production of truly responsive, cross-device rich media and video advertisements. Easily produce any format, from IAB rising stars to your own custom formats. Our team has more experience serving the rich media production needs of local-market publishers than any other vendor.
 


Business Models


Content marketing is a no-brainer for pubs
NetNewsCheck
It’s time to move the ball forward on content marketing, writes Michael Depp. “Publishers, you need to be in the content marketing business. Full stop. Now get to work figuring out the approach you’re going to take, and partner up if you have to.” Content marketing isn’t a panacea for revenue woes, Depp notes, but it is a business line that is squarely in the publisher’s wheelhouse and a logical extension of the business.
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PRODUCT SHOWCASE
  AP Partners with Wochit to Provide Content

Familiar with The Associated Press? Wochit, the Real-Time Video Creation Platform, now offers AP's video & photo content to all users. Read the Press Release. In minutes, create high-quality videos & incorporate any asset - whether they’re yours, AP’s, or Wochit’s.
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The newsonomics of telling your audience what they should do
Nieman Lab
At WNYC, a public radio station is getting more aggressive about telling people what to do: Go vote, get more sleep, stay healthy. What happens when a news outlet starts talking about behavior change? Ken Doctor discusses WNYC’s strategy behind personal impact journalism, and the financial implications of community-building for the print business.
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Behind the scenes of Toronto Star's C$10 million niche print business
INMA
In early September, Ken Doctor, a news industry analyst and author of Newsonomics, published an article in the Nieman Journalism Lab about the Toronto Star’s C$10 million niche print business. The Toronto Star successfully launched the business by investing in research, using reader panels and focus groups to test concepts, making the sign-up process simple, and offering a weekly price with an auto-pay system
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CircPort MobileTM
VoicePort LLC
In today business environments a business must invest in mobile applications to retain and access customers. Companies must consider costs of development and initial release of a mobile application. They must also allow for sometimes-expensive maintenance to fix bugs and tweaking the app to meet consumer preference and functions. VoicePort has developed CircPort Mobile to address the above business considerations and provide newspapers with a powerful Circulation Customer service application for the newspaper industry.
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Promoted by VoicePort LLC


Advertising


Do holiday ads have a frequency problem?
NetNewsCheck
As a deluge of advertising messages are raining down on consumers, as they always do during the hectic holiday shopping season, advertisers and marketers need to find the methods and media platforms that do not alienate consumers, writes Jim Conaghan. He looks at what the numbers show on message frequency and the medium.
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The New York Times runs its first-ever native print ad
Adweek
The New York Times introduced its first native ad product, called "Paid Posts," on its website in January. The Times is now making its initial foray into sponsored print content with a Paid Post from Shell that appears in both the newspaper and digital editions. The post, titled Cities Energized: The Urban Transition, uses data to illustrate urban growth and the correlation between smart urban design and energy efficiency.
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PRODUCT SHOWCASE
  Mobile Classified Search is at 39% and Growing.

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New York magazine creates 'pop-up blogs' as a Web version of traditional inserts
Poynter
Since May, New York magazine has launched an irregular series of “pop-up blogs” to expand its coverage on a variety of topics including relationships, the arts and travel.The blogs focus on a specific theme — exploring Paris, untangling love lives or navigating New York’s art scene, said Ben Williams, digital editor of New York Media. They run for a month, and they have bolstered the magazine’s traffic and its bottom line, he said.
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Competitors


Will radio save science journalism?
Columbia Journalism Review
The flagship station from New York Public Radio is building out a new health unit to house four reporters, an editor, a community projects manager, and the managing editor and host of a soon-to-be-launched health journalism podcast. Their mission is to produce high-quality health and science storytelling for radio, and nearly all will be new hires.
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Aereo files for Chapter 11 bankruptcy
New York Magazine
Aereo, the IAC-backed start-up that promised subscribers the opportunity to watch, pause, and record live TV on their computers, has filed for Chapter 11 bankruptcy. That crashed hard and fast, huh? According to a letter penned by CEO Chet Kanojia, the company has found the Supreme Court's reversal of Second Circuit decision in June "difficult to overcome."
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'Serial's' twist on traditional crime reporting
Poynter
Not many journalists would dare compare a convict’s big brown eyes to those of a dairy cow: “Could someone who looks like that really strangle his girlfriend? Idiotic, I know.” Yet that’s exactly what Sarah Koenig, the reporter for the public radio podcast “Serial,” did while talking about one of her series’ main subjects. Her style mixes traditional reporting with think-out-loud observations and thoughts, which is why it’s both compelling and uncomfortable for journalists.
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PRODUCT SHOWCASE
  Engage readers with free ReMIND content

ReMIND magazine offers readers blasts from the past with seasonal stories from the good old days. Now, NTVB Media, in cooperation with King Features, offers this content free to newspapers for print and digital formats. Perfect for social media throwbacks and flashbacks. Visit this link to get started, http://www.remindmagazine.com/syndicate/.
 


Digital


Virtual reality is journalism's next frontier
Columbia Journalism Review
Virtual reality is ascendant, and it’s time for media outlets to take notice. Why? Consumer access to virtual reality devices is about to take off thanks to ambitious prototypes from Oculus Rift and, in the past year, several major projects have redefined immersion journalism.
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Say Media's post content plan: Sell a CMS
Digiday
Say Media the media company may be dying, but Say Media the tech company lives on. Being a publisher today typically involves outsourcing many duties to a variety of third-party tech vendors and ad networks, which greatly increases the points of failure. Say Media hopes that bringing those components together will attract the attention of publishers, particularly midsize ones, which normally don’t have the resources to make huge tech investments on their own.
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Digital publishing: There's no place like home
Editor & Publisher
Chances are, if you’re reading this story online, you didn’t click on a link from Editor & Publisher’s homepage. You found it either by seeing a link on Twitter, clicking on a headline on Facebook, or the paranoid journalist that you are was searching “death of the homepage” to figure out if you needed to quickly strengthen your resume.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Contrary to stereotypes, millennials rely on newspaper media to be engaged and informed (NAA)
Republicans catch a wave, but now must ride it out (NAA)
When should newspapers turn to a consultant for guidance on production operations? (Editor & Publisher)
Webinar: What Publishers Need to Know About Social Media in 2015 (NAA)
Seriously dark traffic: 500 million people globally hide their IP addresses (Digiday)

Don't be left behind. Click here to see what else you missed.
 


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NAA Updates

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