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Nov. 26, 2013

 




NAA News

AAM Changes: The Strategic Direction and Tactical Advice
Let’s keep it simple. Newspapers report circulation and other audience data through the Alliance for Audited Media for one reason: to provide advertisers the information they need to make informed buying decisions. It is both an obligation and an opportunity. This white paper outlines the direction of recent reporting changes and shares best practices for using these new reports moving forward with advertisers.
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Newspapers ready for the start of the holiday shopping season
This is shaping up to be one of the most critical holiday shopping seasons in recent memory. Due to a quirk in the calendar, Thanksgiving arrives less than a month before Christmas. With the economy looking to rebound, this year’s Black Friday has drawn even more attention. For consumers, Black Friday marks the official start of the holiday shopping season. For retailers, it’s the day of rock-bottom prices, long lines and the busiest weekend of the year.
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New Infographic: Millennials Still Want Their Newspapers
Despite the perception that the under-30 crowd is leaving newspapers and their websites behind for other digital news outlets, 56 percent of those ages 18-34 read newspapers, in print or online, during an average week. "There is no question that members of the younger generation tend to be more active in using digital media to seek and absorb information they consider relevant to their lives," says Jim Conaghan, NAA vice president of research and industry analysis.
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PRODUCT SHOWCASE
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Accelerator Pitch opportunity for startup companies at mediaXchange 2014
NAA is excited to announce its Accelerator Pitch program for mediaXchange 2014, which will feature up to eight startup companies pitching to more than 1,000 newspaper media and advertising executives. The program is an opportunity for startup companies aimed at fulfilling newspaper companies’ print, digital, mobile, audience or advertising needs. Entries for the program will be accepted through Friday, Dec. 13. Each entry will be judged by an NAA committee on usefulness to newspaper media companies, innovation and creativity.
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Advertising


'Ad taxes' one step closer to reality with Baucus proposal
Ad Age
The often feared, but rarely seen, changes to tax laws that could threaten the ad industry took an actual step closer to reality. Senate Finance Committee Chairman Max Baucus dealt advertisers a blow by proposing to allow businesses to expense only 50 percent of their advertising costs in the tax year they are incurred and spread the expensing of the rest over five years.
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Politico's Mike Allen, native advertising pioneer
The Washington Post
One of the hottest issues in journalism today is native advertising and the tricks that publishers deploy to elide the domains of journalism and advertising. BuzzFeed has sustained gray-bearded criticism for its boundary-defying listicles. The Atlantic earlier this year ran a native ad from the Church of Scientology that inflamed its audience and prompted an apology and a review of Atlantic procedures for approving ads. Forbes, The Washington Post and the Huffington Post are also experimenting with this approach to funding journalism. It’s about time that Politico’s Allen got his due as a native-advertising pioneer.
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From print to Web: Ads that best drove magazine readers to websites
Ad Age
Nearly a century of research has shown how print-magazine ads can best grab readers' attention: the optimal mix of colors, compelling copy, uncluttered formats and other graphical techniques. But how well can print compel consumers to actions that help drive purchases — like visiting websites?
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  PRODUCT SHOWCASES
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Competitors


Pay by tweet: How new startup BitWall is using social currency to monetize the web
Pando Daily
On Nov. 15, people who visited The Dish Daily site might have come across a surprising new prompt. It asked them to tweet a story in order to access it — a feature of a new startup called BitWall. BitWall is a type of paywall, put in front of articles. But this isn’t your average New York Times paywall, where subscriptions are necessary. Instead, with BitWall users have four choices for making the “payment.” They can tweet the story out, pay in bitcoins for a full day access to the site, pay in bitcoins just for that one article, or choose to watch an ad.
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Link-sharing service Potluck's new app combines messaging and news, including original content
Tech Crunch
Everything’s a messaging app now! Potluck, the link-sharing service from the team behind the social conversation service Branch, began as a simple tool allowing users to share their interesting findings from around web with a community where the focus was not on the people doing the sharing, but rather on the content. With the release of Potluck version 2.0, the app is transforming itself into a hybrid messaging and news service, where people comment around topics they want to discuss.
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With 'newsletter for mobile,' Dalton Caldwell wants to make your native app obsolete
Poynter
“Imagine if you had to download a different email client for every email newsletter you subscribe to.” That’s the analogy offered by Dalton Caldwell, CEO of app.net, for the state of push notifications on mobile devices. News organizations want to reach readers on their mobile phones to alert them to breaking news or big features, but that requires push notifications, which in turn require apps. The result: If you want alerts from the New York Times, USA Today and the Chicago Sun-Times, you need to download three separate apps.
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Digital


Google combines Currents & Play magazine apps into new Google Play Newsstand
VentureBeat
Google is doing some consolidating when it comes to its various news services. The company announced recently that it will merge its Google Currents mobile news application and Play Magazine app into a new Google Play Newsstand service. Essentially, this is Google’s version of Apple’s relatively successful Newsstand app, with some added features.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
AAM Changes: The Strategic Direction and Tactical Advice
NAA
Let’s keep it simple. Newspapers report circulation and other audience data through the Alliance for Audited Media for one reason: to provide advertisers the information they need to make informed buying decisions. It is both an obligation and an opportunity. This white paper outlines the direction of recent reporting changes and shares best practices for using these new reports moving forward with advertisers.

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NAA disappointed with D.C. Circuit decision on USPS' sweetheart deal for direct mailer
NAA
NAA calls on Congress to fix “ambiguous” language in postal statute and is disappointed in the Nov. 15 decision of the U.S. Court of Appeals for the District of Columbia Circuit rejecting NAA’s challenge to the special rate deal between the United State Postal Service and Valassis Direct Mail. “We believe this is a departure from congressional intent and the commission’s past practice, and is incorrect,” said Caroline Little, NAA president and CEO.

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The evolution of advertising on full display for holiday shopping
NAA
The advertising industry has come a long way since the first newspaper ad in 1704. It’s especially noticeable now, in the midst of the holidays and the biggest advertising season of the year, which has been discussed as the most important in recent memory. Throughout these transitions, newspaper advertising has stayed constant, relevant and engaging.

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WBA: 22 percent of the mobile data capacity created in 2014 will come from Wi-Fi
GigaOM
Mobile operators will be adding a lot of broadband capacity to their networks in the coming year, but not all of its coming from their new 4G networks. 22 percent of new data capacity will come from Wi-Fi networks, according to a Wireless Broadband Alliance survey of its global carrier and vendor members. Anyone who owns a smartphone or cellular-connected tablet likely already is shunting a good deal of their mobile traffic onto home, work and other publicly accessible Wi-Fi networks. But what the WBA is talking about are carrier-owned and carrier-managed hotspot networks stuck in places where consumers would normally resort to their 3G and 4G connections.
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Business Models


The newsonomics of The New York Times' paywalls 2.0
Nieman Journalism Lab
Listen to Mark Thompson and you hear echoes of early 2011. “We have the theory. We’ve done the research. We’ve done the modeling,” the New York Times Comapny CEO said. “Then there’s reality.” Thompson, as intense and self-assured as many Timespeople often describe, punches at the air to make that last point. The new reality he is outlining will roll into existence in the second quarter of 2014. The Times will furiously break new company (and industry) ground with at least three new Paywalls 2.0 paid digital products and, at some point, a new “premium” tier. 
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Star Tribune to start printing Pioneer Press in 2014
Star Tribune
Once fierce rivals, the Minneapolis Star Tribune and the St. Paul Pioneer Press soon will be printed under the same roof. In a consolidation move that’s becoming increasingly common in the newspaper industry, the Star Tribune will begin printing the Pioneer Press early next year, the companies announced. Both newspapers will maintain their editorial independence. But the challenging economics of today’s publishing world has led the Pioneer Press to outsource its printing needs to its crosstown competitor.
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An exclusive behind-the-scenes look at AJ+ , Al Jazeera's upcoming online news network
GigaOM
Across from San Francisco’s AT&T Park stadium, a small group of news junkies is working on building a different kind of startup. The first thing you notice when entering their building is the omnipresent imagery of civil rights leaders and pop culture icons from around the world. Nelson Mandela, John Lennon and Aung San Suu Kyi are everywhere, as are promises of defiance and empowerment. But the building, which formerly housed Al Gore’s Current TV, isn’t home to some kind of progressive nonprofit. Instead, it’s the birth place of AJ+, Al Jazeera’s ambitious attempt to produce news for an audience that gets its information from the internet.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The evolution of advertising on full display for holiday shopping (NAA)
NAA disappointed with D.C. Circuit decision on USPS' sweetheart deal for direct mailer (NAA)
News use across social media platforms (Pew Research Center)
The Charlotte Observer raises breast cancer awareness with a pink paper on Pink Day (NAA)
What newspapers need to know about native advertising (NAA)

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NAA Updates

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