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Dec. 1, 2010
 


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NAA News


Legal Affairs

Newspaper carrier decisions achieve opposite results
Several newspaper companies currently are defending potential class-action lawsuits brought by newspaper carriers claiming they were improperly classified as independent contractors. Two recent decisions in California reached opposite results. In Sotelo v. MediaNews Group Inc., a newspaper for the first time in California defeated an attempt to certify a class in carrier litigation alleging misclassification, wage/hour violations and other labor claims. In Dalton v. Lee Publications, dba North County Times, a panel of the 9th U.S. Circuit Court of Appeals denied 2-1 without opinion the newspaper's petition for permission to appeal the district court's order granting class certification. The lower court had certified a class of approximately 800 current and former home delivery newspaper carriers after concluding they had met the requirements of the Federal Rules of Civil Procedure.

Paid aggregators' customers in UK must compensate newspapers for online content
The England and Wales High Court of Justice rendered its decision in The Newspaper Licensing Agency Ltd. & Ors. v. Meltwater Holding BV & Ors. The case has been closely watched for parallels to unlicensed commercial uses by aggregators and clipping services of U.S. newspaper content, and by businesses that consume and further distribute that content. MORE




Events

Breakout session at mediaXchange targets small businesses
The battleground for generating revenue in today’s world is hyperlocal. A breakout session at NAA's 2011 mediaXchange conference in Dallas will feature newspaper representatives discussing the arsenal of marketing solutions designed to meet the needs of small-business customers. Speakers will include Steve Bernard of The McClatchy Co., Tim Condon of The Washington Post and Jack Robb of Community Newspaper Holdings Inc. Register for mediaXchange by Jan. 15 and save $200. MORE


Resources

NAA's Planbook makes the perfect holiday gift
The average market teems with advertising alternatives. Help your customers navigate this challenging landscape with the 2011 NAA Advertising Planbook. At $9.95 a copy for NAA members, it provides an unsurpassed return on investment. Order now to ensure holiday delivery. MORE


Advertising


Print still reigns for holidays, but other media show gains
Ad Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In a survey of chief marketing officers, 42 percent said they still allocate the bulk of their holiday budgets to print — down from 64 percent a year ago. Twenty-seven percent said they would invest mostly in online, up 18 percent. More

In a holiday indicator, retailers say online sales remain strong
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Online shoppers started buying on Thanksgiving and did not let up on so-called Cyber Monday, the day retailers designated for more discounts and promotions. More

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Report finds five major trends in consumer spending
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A recent American Express study looks at trends in consumer spending, identifying the connective threads between areas that are attracting retail business. The trends reflect the increasing importance of Internet and mobile technology in retail marketing. More

Digital


Android limits publishers' payment prospects
paidContent.org    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Publishers are increasingly confident about tablet editions in the post-print era. But when it comes to monetization, Android's limitations mean the iTunes store remains the only real game in town for the foreseeable future. More

Newspapers: Go social or go home
Search Engine Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Newspaper industry analysts, journalists and online marketers are frantically scrambling to come up with a smart solution to monetize content and compete with quick and agile bloggers. Social media can act as a great short-term solution to keep things afloat. More



Book it: E-reader ownership triples
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The number of U.S. adults who own an e-reader — meaning devices like the Amazon Kindle and Sony Reader, not Apple's iPad — has tripled over the last year, according to GfK MRI. More

Web browser most popular place to read news on iPad
Poynter Online    Share    Share on FacebookTwitterShare on LinkedinE-mail article
IPad owners split their news consumption almost evenly between native apps and traditional website browsing, according to a recent survey. More

Business Models


Innovations in newspapers are key to their survival
The Huffington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Amid all the gloom and doom of newspapers limping or folding, there's a ray of hope in the print media landscape, thanks to innovative thinking and risk-taking by publishers and editors who recognize opportunities to be seized at the right time. More
 


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PRESSTIME Update
For more information about NAA, please contact Jeff Sigmund, jeff.sigmund@naa.org
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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