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Dec. 4, 2013

 




NAA News

Startup companies to be on display at NAA mediaXchange 2014
Startup companies are currently vying for the opportunity to pitch media and advertising executives during NAA mediaXchange 2014. Submissions will be accepted until Friday, Dec. 13, and are open to companies that were founded in the past three years and must help newspaper companies’ print, digital, mobile, audience or advertising needs. Each participating company will receive complimentary airfare, one-night hotel stay and a conference registration pass for one representative.
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What newspapers need to know about native advertising
Today, the FTC is hosting its much-anticipated workshop on native advertising as it explores the blurring of digital ads with digital content. With so many aspect of native advertising being discussed, NAA has created a resource page for publishers, content producers, marketers and advertisers to stay up-to-date on the latest news and developments.
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Looking at newspaper landscapes abroad
In 2012, India, China, and Japan were the world's largest newspaper markets with paid circulations of 110 million, 109 million, and 50 million, respectively, according to The World Association of Newspapers and News Publishers (WAN-INFRA). Combined, these three countries' circulations make up more than half of the world's total percentage of paid circulation. Learn how the digital transition has affected their industries as well as some differences and similarities.
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PRODUCT SHOWCASE
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More speakers and sessions announced for NAA mediaXchange 2014
This week, NAA has announced more speakers for mediaXchange 2014 as well as the program for the event. There will be more than 15 sessions devoted to all aspects of the newspaper industry, from print to digital to advertising. The keynote speakers for the event are Ben Smith, editor-in-chief, BuzzFeed, and B. Bonin Bough, vice president of global media and consumer engagement, Mondelēz International.
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Business Models


The Guardian experiments with a robot-generated newspaper
Nieman Journalism Lab
The Guardian is experimenting in the craft newspaper business and getting some help from robots. That may sound odd, given that the company prints a daily paper read throughout Britain. A paper staffed by humans. But the company is tinkering with something smaller and more algorithm-driven. The Guardian has partnered with The Newspaper Club, a company that produces small-run DIY newspapers, to print The Long Good Read, a weekly print product that collects a handful of The Guardian’s best longform stories from the previous seven days.
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Don't cry for New York Magazine and journalism
TIME
We recently got some very bad news about a legendary magazine and the future of journalism. Or did we? New York, an award-winning weekly magazine that has chronicled news and arts for decades, announced that starting in March it will go biweekly, publishing 26 issues a year. In the New York Times’ report, it was taken as a larger sign of distress in journalism. However, that same story noted that New York is not laying off staff; in fact, it will be hiring staff for the magazine’s already busy website. As a magazine — a physical thing —New York may be cutting back. As a news organization, it is — for now at least — growing.
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Technology can save the news — If readers change how they consume it
Forbes
Further fueling the ongoing debate over the future of the news media and independent journalism, eBay founder and billionaire Pierre Omidyar last month committed $250 million to a news site co-founded by journalist and author Glenn Greenwald. Omidyar’s investment followed the announcement over the summer that Amazon founder and CEO Jeff Bezos had purchased The Washington Post. Could this new band of news media owners shape a technology-led business model that will be profitable and protect the integrity of impartial, ideology-free journalism?
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RedEye Chicago cover designs prove print can be interactive too
Poynter
Chicago basketball fans are in a somber mood after recent news broke that Bulls star Derrick Rose will miss another season. RedEye — the Chicago Tribune’s free daily tabloid geared toward millennials — rose to the occasion, offering a space on the print cover for fans to express their own unique get-well-soon wishes.
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Advertising


Thanksgiving brings about 'stuffed' editions full of news, ads
Columbia Daily Tribune
The Nov. 27 edition of the Columbia Daily Tribune is far from typical. Everything about it is in excess. Typically, 40,000 papers are printed on a Wednesday afternoon, but the Nov. 27 count tops 53,000. It's called the "stuffed edition," and the idea is for every aspect of the Tribune's operation to go over the top. Tribune Publisher Vicki Russell said about 18.9 million pages of editorial and advertising content were planned for print at the paper’s plant.
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When ads look like content
The Wall Street Journal
In their search for new ad revenue, many news outlets have embraced "sponsored content" — advertisements that are meant to blend in with regular editorial content. Now regulators are taking a look at the practice. The Federal Trade Commission will host an informal workshop for advertisers, publishers and legal experts titled "Blurred Lines: Advertising or Content?" to discuss whether media outlets are adequately identifying sponsored stories on their websites as promotional pitches, and to consider if consumers might be misled. The gathering could serve as a jumping-off point for the FTC to eventually establish guidelines governing sponsored-content practices.
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Don't fall for the 'invisible ads' charade
Digiday
If you work in digital, every few months you hear of another study pointing out most digital ads are never seen. Global digital ad spend is predicted by eMarketer to rise to $132 billion in 2014. Why? Because it is working better than comparable advertising channels. Digital ads simply have the same problem that TV, radio and print have as well — the vast majority of impressions “served” are never really seen or heard.
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Competitors


Business news networks losing audience
Poynter
CNBC, which commands three-quarters of the audience among business-news networks, has seen its audience fall by more than half since 2008. Fox Business Network’s average total daytime audience has declined from last year — to 58,000 from 71,000 — and has fallen short of some media buyers’ expectations. And Bloomberg TV failed to turn a profit or draw more than 10 percent of the audience for TV business news despite being on the air for nearly two decades.
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CBS Radio taps Blum for branded content, Morelli for integrated marketing
MediaPost
As more online publishers embrace native advertising, big broadcast radio groups are also moving to increase their branded content offerings for advertisers. In the latest development, CBS Radio has appointed Alan Blum to the newly created position of vice president for branded content solutions, effective immediately. Blum will work with major brand advertisers to develop multiplatform campaigns that raise brand awareness and increase favorable brand perceptions by integrating the brand into CBS content.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Startup companies to be on display at NAA mediaXchange 2014
NAA
Startup companies are currently vying for the opportunity to pitch media and advertising executives during NAA mediaXchange 2014. Submissions will be accepted until Friday, Dec. 13, and are open to companies that were founded in the past three years and must help newspaper companies’ print, digital, mobile, audience or advertising needs.

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New Infographic: Millennials Still Want Their Newspapers
NAA
Despite the perception that the under-30 crowd is leaving newspapers and their websites behind for other digital news outlets, 56 percent of those ages 18-34 read newspapers, in print or online, during an average week. "There is no question that members of the younger generation tend to be more active in using digital media to seek and absorb information they consider relevant to their lives," says Jim Conaghan, NAA vice president of research and industry analysis.

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AAM Changes: The Strategic Direction and Tactical Advice
NAA
Let’s keep it simple. Newspapers report circulation and other audience data through the Alliance for Audited Media for one reason: to provide advertisers the information they need to make informed buying decisions. It is both an obligation and an opportunity. This white paper outlines the direction of recent reporting changes and shares best practices for using these new reports moving forward with advertisers.

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Is viral content the next bubble?
Poynter
The website Viral Nova emulates sites like BuzzFeed and Upworthy, and was in October “already nearly half the size of the sites that inspired it,” Alex Litel writes. Its success suggests specializing in viral content “can be reverse engineered fairly quickly by anyone with a careful eye for emulation — which is to say everyone on the Internet.” Litel traces its shadowy origins to “a trio of young web designers and SEO consultants based in Ohio.” The cynicism behind the group’s various projects says less about journalism than it does for competitors.
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Digital


Facebook adds more 'news' to news feed to become more Twitter-like
Ad Age
Once, the "news" on Facebook generally meant who had a baby or a birthday. But now Facebook is taking the term a lot more literally, and making itself more Twitter-like in the process by promoting real news posted by users within their feeds. Facebook acknowledged in a recent blog post that it's tweaked its news-feed algorithms to expose more links to articles from media organizations, which will be particularly evident on mobile devices.
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Verve Mobile debuts cross-device targeting
MediaPost
Having the ability to reach the same consumer across various platforms has become an increasingly sought-after tactic among marketers. The split in time spent between the desktop and mobile is now at about 50-50 in the U.S., according to the latest data from comScore. A growing number of companies are trying to turn cross-device targeting from an aspiration into a reality. Google, for example, recently announced it would start showing advertisers paid search conversions that begin on one device, such as a smartphone, and end on another, like a laptop.
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Apple buys real-time access to Twitter's feed with Topsy deal
Ad Age
Apple purchased data-analytics firm Topsy Labs, giving the world's most valuable company new tools to spot trends as they emerge on Twitter's social network. Apple paid more than $200 million for Topsy, said people with knowledge of the deal. The San Francisco-based startup's service is used by companies to analyze consumer sentiment on Twitter, be it responses to TV shows or politics. Topsy is one of a few partners that has real-time access to the messages that roll across the microblogging service, and can search through every tweet published since 2006.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    AAM Changes: The Strategic Direction and Tactical Advice (NAA)
New Infographic: Millennials Still Want Their Newspapers (NAA)
Newspapers ready for the start of the holiday shopping season (NAA)
'Ad taxes' one step closer to reality with Baucus proposal (Ad Age)
The newsonomics of The New York Times' paywalls 2.0 (Nieman Journalism Lab)

Don't be left behind. Click here to see what else you missed.
 


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NAA Updates

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