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Dec. 7, 2011
 


 
 

NAA's Caroline Little discusses priorities, paywalls, 'British invasion'
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Caroline Little, NAA president and CEO, talked with Advertising Age last week about the industry's top focus, paywall prospects and the invasion of British news providers. "I can't speak to every paper, but I do think that unlike three years ago, people are acknowledging the value of newspapers," Little said. "Especially with so many different delivery devices, you can have it anywhere, anytime, how you want it and when you want it. It's really interesting to see the different models evolving, whether it's the metered model or the gated model. But I think it's encouraging." More


Public Policy


Postal cuts to slow delivery of first-class mail
The Associated Press via The Boston Globe    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"No one wants to receive Tuesday's issue, containing news of Monday's events, on Wednesday," said Paul Boyle, a senior vice president of the Newspaper Association of America, which represents nearly 2,000 newspapers in the U.S. and Canada. "Especially in rural areas where there might not be broadband access for Internet news, it will hurt the ability of newspapers to reach customers who pretty much rely on the printed newspaper to stay connected to their communities." More

Events


Webinar focuses on optimizing traffic, revenue with mobile
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In a Dec. 13 joint webinar from NAA and the Mobile Marketing Association, learn more about the five critical steps for optimizing usage and revenue for mobile apps. With U.S. smartphone penetration hitting 40 percent and tablet ownership expected to exceed 40 million by the end of 2012, opportunities for reaching users through mobile apps are substantial. But research also shows app abandon rates are very high. This session looks at the best ways to engage users in mobile apps, drive usage and deliver that audience to advertisers. Register now.

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Resources


Embark on 'The Great AdVenture' with your sales team
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"The Great AdVenture: How to Succeed in Newspaper Advertising Sales," NAA's newly updated primer, is now available. Version 3.0 of "The Great AdVenture" boasts more than 200 pages of tips, tutorials and training for print and digital sales. Affordably priced at $24.95 a copy for NAA members, it is destined to be an essential resource for front-line veterans and newcomers alike. More

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Scholarships


'Free to Tweet' contest celebrates the First Amendment
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On Dec. 15, the 220th anniversary of ratification of the Bill of Rights, students ages 14 to 22 can earn one of 22 $5,000 scholarships funded by the Knight Foundation by showing their creativity on Twitter in supporting the First Amendment. Print and digital ads as well as an op-ed piece by Ken Paulson of the American Society of News Editors are available for newspapers to run about the contest and Bill of Rights Day. More

Advertising


Dollar stores now outnumber drugstores
Dayton Daily News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Dollar stores now outnumber national chain drugstores, according to a recent study. As of mid-year 2011, the combined store count of the four major dollar-store chains — Dollar General, Dollar Tree, Family Dollar and 99 Cents Only — has surpassed that of the three biggest national drugstore chains — Walgreens, CVS and Rite Aid. More

Toys R Us encourages holiday mobile shopping
Mobile Commerce Daily    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Toys R Us has rolled out a virtual store on billboards in the New York metro area. Consumers can scan QR codes to access product pages on the company's mobile commerce-enabled site. More

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Restaurant industry serves mobile offers
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new study of mostly franchise operations highlights how quick-serve restaurants have turned to mobile this year. Coupons were a key element of many mobile campaigns. Each restaurant surveyed used a mobile coupon at least once during the year. More

Competitors


Political headed for primetime, sports
TVNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
News will always be the first choice of political advertisers because they know they can reach more likely voters there. But when the dollars begin flooding in next year, experts say, more will be going into non-news programming because news inventory will be tapped out and because some advertisers want to target certain types of voters. More



Ad buyers mixed on Meredith guarantee program
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
After six months and more than 125 client meetings, Kimberly-Clark is the first client that has signed on with Meredith's Engagement Dividend, a program that guarantees advertisers a lift in sales for brands advertised in its magazines aimed at women, like Better Homes and Gardens and Parents. More

Digital


Mobile traffic to newspaper sites increases 65 percent in last year
NAA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Newspaper publishers increased page views to their mobile content by 65 percent on average in September compared to the same month one year ago, according to NAA. Many newspapers reported triple-digit page view increases to their mobile sites and apps, demonstrating that newspaper content remains a leading choice for consumers across multiplatform offerings. More

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Samsung unveils transparent, flexible concept tablet
MobileBeat    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Samsung has posted a video demonstrating a rather mind-blowing new concept tablet featuring a fully flexible display. You can see through it, bend it, fold it and roll it up — and of course, you can use it to read newspapers, browse the Web, take pictures and watch videos. More

Business Models


Local ownership means continued great journalism
Omaha World-Herald    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Mike Reilly, executive editor of the Omaha World-Herald, reflects on the impact of the Warren Buffett-Berkshire Hathaway purchase of the newspaper: "Local ownership is not just a tradition we're nostalgic about. Locally owned newspapers tend to serve their communities better because their leadership is invested in them. Buffett gets that." More

Cincinnati ad campaign features reporters 'in their own words'
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Enquirer Media recently launched a marketing campaign of 30-second video ads on local cable TV and YouTube, as well as print ads. They don't tout readership statistics or special sections of the paper and they don't use actors. It's just journalists, talking about what they do, why they love it and why it's important. More
 
 
PRESSTIME Update
For more information about NAA, please contact Cheryl Sadowski, cheryl.sadowski@naa.org
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