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December 10, 2014

 




NAA News

Relationships are key to future engagement
Whether we are using thousands of people on our reader-feedback email list to answer a question on a hot topic, or scouring our contact list of former VIP-level contributors to find just the right source for a news story, it all starts with relationship building. That is the secret sauce. It is also the missing ingredient in a buffet of failed reader-generated content efforts by news organizations around the world — including us.
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Deadline is Friday for Accelerator Pitch submissions
The second annual Accelerator Pitch program will take place at NAA mediaXchange 2015 on Tuesday, March 17, 2015. The program provides the opportunity to pitch the industry executives in attendance and is open to startup companies aimed at fulfilling newspaper companies’ print, digital, mobile or advertising needs. Entries will be accepted through Friday, Dec. 12.
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NAA Roundup: Boston Globe launches new Business section
The Boston Globe has launched a new and expanded business section. Tuesday through Friday, and Sunday, the print version of Business will be a standalone section, giving it a more prominent position in the newspaper.
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SPONSORED CONTENT


Download the NAA Winter Crossword Puzzle
Crossword puzzles and newspapers have gone together for decades. In the spirit of this partnership and the holiday season, NAA is excited to present our first Winter Crossword Puzzle. The files can be downloaded to run in your newspaper or simply print to fill out yourself.
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Using social media to drive traffic and increase revenue
Social media outlets such as Facebook and Twitter have become go-to platforms for newspapers hoping to expand their reach and generate revenue. Steve Weaver, CEO of GrowthWeaver, a Denver-based digital marketing services agency, advises newspapers to combine their expertise in advertising and content generation to utilize social networks to their advantage.
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PRODUCT SHOWCASE
  Truly responsive rich media production
Clipcentric provides powerful do-it-yourself rich media tools for the production of truly responsive, cross-device rich media and video advertisements. Easily produce any format, from IAB rising stars to your own custom formats. Our team has more experience serving the rich media production needs of local-market publishers than any other vendor.
 


Business Models


USA Today supplement in Schurz papers
NetNewsCheck
Readers of The American News in Aberdeen, South Dakota, will notice something different when they open their newspaper: the inclusion of a six- to 10-page USA Today supplement. Inclusion of USA Today is an experiment that Schurz Communications is conducting to examine new ways to shift resources, manage expenses and determine what’s best for the future of the papers.
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Is the profit worth the price of the Times' paywall?
The Guardian
Newspaper economics used to be dead simple. You charged a cover price and you billed advertisers. If you sold enough copies and ads, you had a business, a two-revenue-stream solution. But that business model is missing supposed dead today, last sighted drifting somewhere in cyberspace. However, The Times and Sunday times reported their first profit in this quarter in over 13 years.
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PRODUCT SHOWCASE
  Mobile Classified Search is at 39% and Growing.

Are you responsive? Adpay is. Responsive design is the new standard. Engage your audience with customized Mobile, Digital and Print solutions for searchable Classifieds, Video, Editorial, Weather, and Ad Order Entry. Contact sales@adpay.com to explore your mobile options today.
 


Bezos on 'the thing we're changing' at The Washington Post
Capital New York
Amazon chairman and CEO Jeff Bezos is optimistic about the future of The Washington Post, which he bought last year, because the Beltway news institution is growing its digital audience while repositioning itself as a national and global brand. "The Post was always, even though it had a national and global reputation, the product was local and that was by design," Bezos said.
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CircPort MobileTM
VoicePort LLC
In today business environments a business must invest in mobile applications to retain and access customers. Companies must consider costs of development and initial release of a mobile application. They must also allow for sometimes-expensive maintenance to fix bugs and tweaking the app to meet consumer preference and functions. VoicePort has developed CircPort Mobile to address the above business considerations and provide newspapers with a powerful Circulation Customer service application for the newspaper industry.
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Promoted by VoicePort LLC


Advertising


What display ad sizes drive the best viewability rates?
eMarketer
Big billboard display ads rank highest for viewability on desktops, according to data from SaaS analytics company Moat Analytics. The research represents impressions measured by Moat and found that 970x250 ads, including in-browser banners, rich media and IAB Rising Star units, had the highest in-view rate out of desktop display ads studied worldwide during Q3 2014, at 65.8 percent.
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Digital ad spending to pass TV in US by 2017, new forecast says
Ad Age
Global ad revenue will grow 4.8 percent to $536 billion in 2015, according to a new forecast from Magna Global. That's roughly in line with the group's last forecast, in June, when it said it expected 4.9 percent growth next year. Digital media will reach 30 percent market share globally in 2015, according to Magna Global, and it's on track to surpass TV revenue in the U.S. by 2017.
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Inside T Brand Studio, The New York Times' native ad unit
Digiday
Many publishers may see native advertising as their savior, but The New York Times has approached it with great ambivalence. In introducing the Times’ first native ad product, the publisher, Arthur Sulzberger, sent employees a letter. The ad product may be “relatively new and can be controversial,” Sulzberger wrote in his letter, but is necessary to help “restore digital advertising revenue to growth.”
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Miss an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Competitors


NPR's Morning Edition: Showing that radio is poised for the future
American Journalism Review
Few Americans would cite radio as their primary source for news in 2014. But as experts bemoan declining news readership and consumer attention spans, one radio program in particular continues to defy national trends: National Public Radio’s daily news program “Morning Edition” which this week celebrates 35 years of its unique “news magazine” format.
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Live from everywhere: ABC News journalists will stream video to your screen
Mashable
ABC News is giving its journalists the ability to live stream video to viewers, embracing a popular tool among citizen journalists. The project, called GoStream, will allow any of ABC's field journalists to fire up an app and begin sending raw video to ABC News, which will then disseminate the streams. Viewers will be able to choose from any number of feeds during major events, which will not air with a delay.
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PRODUCT SHOWCASE
  Engage readers with free ReMIND content

ReMIND magazine offers readers blasts from the past with seasonal stories from the good old days. Now, NTVB Media, in cooperation with King Features, offers this content free to newspapers for print and digital formats. Perfect for social media throwbacks and flashbacks. Visit this link to get started, http://www.remindmagazine.com/syndicate/.
 


As new viewing options gain ground, live television viewership is slipping
CNN Money
Americans continue to watch most of their TV shows the old-fashioned way, but new Nielsen data proves that the old-fashioned way is fading. According to a new report, the average American adult watched four hours and 32 minutes of live television every day during the third quarter. That's an incredibly high number — but the number is down 12 minutes a day from the same time last year.
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Digital


Even with new fact-checking tools, journalists still need a dose of skepticism
Reynolds Journalism Institute
The problem with fact checking is that it takes time to do and time isn’t always part of the digital news recipe. When you see that random tweet that suggests something big is going down (or that your mother loves you), there’s a lot of pressure to just run with it — before someone else beats you to the punch.
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Publishers struggle with email marketing basics
eMarketer
Today’s digital consumers have forced publishers to move some of their marketing efforts away from print and toward online and mobile. However, September 2014 research from FOLIO:, sponsored by Lyris, found that publishers were still struggling with email marketing. U.S. publishing professionals’ responses indicated that they were facing challenges with simple email marketing tactics including list growth and list maintenance.
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So-called 'dark social' traffic turns out to be mostly Facebook
GigaOM
Despite the fact that our ability to track and measure almost every aspect of user traffic has never been stronger, there has been a strange gap in our knowledge for some time. In a nutshell, it was traffic that couldn’t be identified. According to an update from web-measurement firm Chartbeat, most of that traffic turns out to be coming from Facebook’s mobile apps.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Columbia Missourian reports 'significant' revenue from Google Surveys (NAA)
Digital propels single-copy paper boost (NetNewsCheck)
See the updated program for NAA mediaXchange 2015 (NAA)
Position your newspaper as the Ultimate Holiday Shopping Guide (NAA)
Why Google is taking another shot at helping readers pay for news (Nieman Lab)

Don't be left behind. Click here to see what else you missed.
 


MEDIA $ALES TODAY blog


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NAA Updates

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