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Dec. 11, 2013

 




NAA News

New NAA ad for download: Why advertisers turn to newspapers in December
Did you know that 30 percent of toy, hobby and game sales happen in November and December? Or that 64 percent of adults who read a newspaper in print or online in an average week have shopped for these things in the past three months? These new ads showcase why newspapers are so critical for advertisers during the holiday season.
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The successes and lessons learned by the Tampa Bay Times in pursuit of a long-form bounty
It was a risky move. The Tampa Bay Times was about to remove one of its senior enterprise reporters, Michael Kruse, from the normal beat for nearly nine months to focus on one story. The sinking of the HMS Bounty — a replica ship commissioned by MGM in 1962 and moored in St. Petersburg — was big news to the paper’s readership. But can any newspaper, in this economic climate, be able to allow a reporter to work on only one story? The answer is yes.
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Final deadline approaching for Accelerator Pitch entries
Startup companies have until Friday to submit for the opportunity to pitch media and advertising executives during NAA mediaXchange 2014. The program is open to companies that were founded in the past three years and must help newspaper companies’ print, digital, mobile, audience or advertising needs. Each participating company will receive complimentary airfare, one-night hotel stay and a conference registration pass for one representative.
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PRODUCT SHOWCASE
  Newspapers choose Agfa Graphics.

Worldwide, more than 50% of the 520 million newspapers read daily are produced with Agfa Graphics’ technology. Arkitex workflow, Advantage platesetters and N94-VCF chemistry-free offset plates are part of our complete newspaper production package. We understand newspapers, which is why newspapers choose Agfa Graphics.
 


Keep up-to-date on the latest information about native advertising
Last week, the FTC held its workshop on native advertising as it explores the blurring of digital ads with digital content. With so many aspects discussed at the meeting, NAA has updated its resource page for publishers, content producers, marketers and advertisers to read the latest news and developments.
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Business Models


The plan behind Newsweek's return to print: Charge readers more than before
Ad Age
When Newsweek returns to print early next year, it will resemble the "love child of The New Yorker and The Economist," according to Jim Impoco, Newsweek's editor since September. Mr. Impoco sent a shockwave through the media world after he told The New York Times that Newsweek would begin printing again starting in January or February. The reaction from some quarters wasn't kind, either, with Vanity Fair joking that it was a better idea than reviving Newsweek as a CD for sale in Tower Records.
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  PRODUCT SHOWCASES
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Owners of Star-Ledger, NJ.com and sister newspapers studying possible consolidations
The Star-Ledger
The company that owns The Star-Ledger, NJ.com and 10 other newspapers in New Jersey said it is looking at ways for those properties to work together more effectively — including possible consolidations. “We are currently assessing how we can leverage all of our newspaper and online operations to best serve our readers and advertisers who rely on us to provide news and information 24/7 across print and digital platforms,” said Star-Ledger publisher Richard Vezza. He said no changes were contemplated in the frequency of publication of any of the newspapers, nor the elimination of home delivery or mergers of newspapers themselves.
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The Information wants to be $39 a month
Nieman Journalism Lab
You might have heard that paying for good reporting and quality journalism is not easy. Many pixels were spilled over Jessica Lessin’s new attempt to do just that. She has now launched a long-awaited tech news site called The Information, which will be available to subscribers only for the cost of $39 a month or $399 a year.
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Advertising


Newspaper dollars still tops in local media
MediaPost
Local small and medium-sized businesses are “optimistic” about local media growth in the near term. Still, many are cautious. When it comes to where local media dollars are spent, the survey says newspapers are still tops — commanding a 22 percent share of local ad dollars, followed by digital at 19 percent; other local print publications with 12 percent; direct mail at 9 percent; radio with 8 percent; and outdoor (out of home) at 3 percent.
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In suburban DC, a network of hyperlocal news sites expands and bets on local advertising
Nieman Journalism Lab
When the Curbed network of websites — local outlets focused on dining, real estate, and fashion — was bought by Vox Media last month for around $20 or $30 million, Digiday’s Josh Sternberg asked founder Lockhart Steele how a media company so laser-focused on local could grow to be a company of that value when, as we all know (or think we know), local doesn’t pay. Building a scalable media business that generates revenue through local advertising has proven a challenge — just ask Patch.
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Twitter takes a shot at retargeting
Media Life Magazine
Coming off its recent initial public offering, Twitter has one main objective in mind: Rise to profitability on the strength of new advertising options. Hence the recent announcement about the official rollout of a new ad program that was tested this summer. Tailored Audiences is based on the idea of retargeted advertising, a hot concept online. The ads are aimed at people who have already seen your web site or tweets before, and they’re specially customized to these second-time viewers.
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Competitors


Digital magazine circulation soars
MediaPost
The total number of digital magazines downloaded every week has increased almost sevenfold from 300,000 per week in the last quarter of 2011 to around 2 million per week presently, according to new figures from Adobe, whose Digital Publishing Suite powers around 80 percent of all digital magazine editions tracked by the Alliance for Audited Media. Over the last year, the total number of digital publications (created with DPS) and downloaded has more than doubled to 150 million, representing an increase of 115 percent over November 2012, and the total unique monthly readership of publications created with DPS has tripled from October 2012 to October 2013.
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Google News mobile gets new look, adds access to desktop features like editor's picks
Poynter
Readers visiting Google News on smartphones will see some changes thanks to a redesign that includes better navigation, enhanced customization and more features from the desktop site. Users can view a dark or light theme, opt for larger, more detailed story cards, and access the weather and editor’s picks features popular on the desktop site.
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Flipboard confirms it's raising another $50 million
VentureBeat
Flipboard has confirmed with VentureBeat that it is indeed raising another $50 million as the second half of its third round of funding. Flipboard is one of the most popular digital magazine services, with 85 million monthly readers. Its service, which is available on mobile devices for iOS and Android, pulls in articles, videos, and social content from a variety of news sites and social networks. It’ll compete with the newly revamped Google Play Newsstand, which seeks to be a store for magazines while still providing some of the same features of a digital magazine aggregator.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
New NAA ad for download: Why advertisers turn to newspapers in December
NAA
Did you know that 30 percent of toy, hobby and game sales happen in November and December? Or that 64 percent of adults who read a newspaper in print or online in an average week have shopped for these things in the past three months?

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Startup companies to be on display at NAA mediaXchange 2014
NAA
Startup companies are currently vying for the opportunity to pitch media and advertising executives during NAA mediaXchange 2014. Submissions will be accepted until Friday, Dec. 13, and are open to companies that were founded in the past three years and must help newspaper companies’ print, digital, mobile, audience or advertising needs.

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What newspapers need to know about native advertising
NAA
What is native advertising? How will it affect newspapers moving forward? What regulations are in store? There are myriad questions surrounding native advertising and NAA has launched a new page to help you keep up to date on all the latest news, including the upcoming FTC workshop in December.

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Digital


Scripps plans $35 million purchase of digital news service Newsy
Poynter
E.W. Scripps Co. announced it plans to buy Newsy, a Columbia, Mo.-based video news service that started five years ago. The $35 million sale is scheduled to close Jan. 1. Rich Boehne, Scripps chairman, president and CEO, said in a company press release that Newsy’s operations were built for a digital audience, which dovetails with Scripps’ own plans: “This acquisition fits our digital strategy to run a national news brand that both enhances our local content offerings and gives us more access to the fast-growing digital news audiences and revenues on national platforms,” Boehne said.
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Does new Web app bring New York Times a step closer to abandoning native apps?
Poynter
The New York Times has officially released an HTML 5 Web app, previously in beta for iPad but now available on all browsers, called Today’s Paper. Putting aside free RSS feeds and the Kindle e-reader edition (which isn’t included in the Times’ All-Digital Access subscription), subscribers have a number of elegant ways to read Times content on tablets. Certainly moving away from native apps would appeal to the Times for another reason: avoiding the sizable cut taken by Apple and Google for subscriptions that originate in the apps.
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Experiments in viral journalism: Trinity Mirror launches Ampp3d for sharing data-driven stories
GigaOM
As GigaOM pointed out recently, everyone seems to be trying to come up with an Upworthy or BuzzFeed-style portal that does “viral” content, and that includes media outlets like the Washington Post, with its Know More project. One of the more recent experiments comes from Trinity Mirror PLC in Britain, and launched Monday — it’s called Ampp3d, and its focus is on trying to blend viral or socially-shareable content and data-driven journalism.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    What newspapers need to know about native advertising (NAA)
Startup companies to be on display at NAA mediaXchange 2014 (NAA)
More speakers and sessions announced for NAA mediaXchange 2014 (NAA)
Thanksgiving brings about 'stuffed' editions full of news, ads (Columbia Daily Tribune)
Looking at newspaper landscapes abroad (NAA)

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SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.




NAA Updates

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