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December 17, 2014

 




NAA News

Keys to bundling newspaper products to boost revenue
Bundling products is a pricing tactic used in many industries to raise revenue. As the publishing industry expands across platforms and audiences, bundling can help expand audience reach and revenue with minimal incremental cost for publishers. Interestingly, there are both quantitative and qualitative aspects to the strategy that should be considered when developing your bundling strategy and pricing decisions.
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Newspapers will continue to provide more collaboration, engagement and content in 2015
The past twelve months have been an invigorating time for the newspaper media business. The next twelve are shaping up to be even better. In 2014, the newspaper industry overflowed with new ideas, technologies and content. Our industry developed better ways to reach readers and give them more of what they want — more stories, more engagement, more personalized information, and more content on their preferred platforms.
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Quiz on big stories of 2014
From Silicon Valley to the Capital Beltway, 2014 was full of noteworthy events — breakthroughs and heartbreaking tragedies. How well do you remember the year's stories in news, business, entertainment and sports? Rewind with this quiz.
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SPONSORED CONTENT


Five Answers With Chuck Palsho, NewsBank Media Services
“I would like to see publishers do more to repurpose their archived content, to recognize its revenue potential. I think newspapers have a golden opportunity to use their archives in creative ways that drive revenue while at the same time strengthening their connections with advertisers as well as readers.”
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PRODUCT SHOWCASE
  Truly responsive rich media production
Clipcentric provides powerful do-it-yourself rich media tools for the production of truly responsive, cross-device rich media and video advertisements. Easily produce any format, from IAB rising stars to your own custom formats. Our team has more experience serving the rich media production needs of local-market publishers than any other vendor.
 


NAA Roundup: New Springfield News-Leader publisher; New Milwaukee Journal Sentinel editor
Journal Communications, the parent company of the Milwaukee Journal Sentinel, announced that editor and senior vice president Marty Kaiser will leave the newspaper in February 2015. Longtime managing editor and vice president George Stanley will take over Kaiser’s responsibilities.
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Business Models


Could obits be a billion dollar business for pubs?
Net News Check
Newspaper publishers are ramping up digital efforts to secure their share of the burgeoning online obituary business. Newspapers owned by big groups from Gannett and The E.W. Scripps Company on down are adopting self-service platforms — Legacy.com, Adpay and Wave2 Media Solutions are among the big providers — that allow funeral directors to place obits online and are reporting rising revenue.
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A newspaper and a hotel, all in one
The Washington Post
The newsroom of The INNformer is a place of keyboard clicking as stories take shape for the next issue. It is where locals stop by to chat up publisher-owner Charles Winslow, dropping morsels of news about the town of some 1,300 people hugging the Ohio River. Eventually, the phone rings and the reporter at the keyboard answers. “Thank you for calling The Wells Inn,” says Lea Ann Butcher, 23.
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CircPort MobileTM
VoicePort LLC
In today business environments a business must invest in mobile applications to retain and access customers. Companies must consider costs of development and initial release of a mobile application. They must also allow for sometimes-expensive maintenance to fix bugs and tweaking the app to meet consumer preference and functions. VoicePort has developed CircPort Mobile to address the above business considerations and provide newspapers with a powerful Circulation Customer service application for the newspaper industry.
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Promoted by VoicePort LLC


New hyperlocals start as others expand
Net News Check
The landscape for hyperlocal news sites heading into 2015 will grow a little more populous, while established sites look to expand their portfolios and focus on diversifying revenue growth and mobile accessibility. “So many of us started in the depths of the recession and we have managed to work our way through that,” says Dylan Smith, president of the hyperlocal trade group Local Independent Online News Publishers and editor and publisher of Tucson Sentinel in Arizona.
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Advertising


Nearly 25 percent of 'people' viewing online video ads are robots used by fraudsters
The Guardian
Robot fraudsters account for nearly a quarter of “people” watching online video ads and more than one in 10 display ads, according to the largest investigation to date into the digital advertising industry. A recent report found big-name companies including Ford, Intel, MasterCard and Wendy’s were scammed by online fraudsters.
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Why Rant uses its reporters to write native ads
Digiday
Having a native ad product is table stakes for publishers these days. But in addition to scale, the biggest challenge is coming up with content that people will actually read. For many publishers, the answer is to hire journalists to work on dedicated native ad teams. There is another way: Sports and lifestyle upstart Rant is among a small but growing number of outlets that use their editorial staff to write ad copy.
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Miss an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


New York Times considering new print sections, wants more native ads on mobile
Advertising Age
The New York Times is looking at native advertising, sponsorships and video to wring more money from readers coming to the Times on their mobile phones, according to Mark Thompson, president and CEO of The New York Times Co. Just 10 percent of the Times' digital advertising revenue was from mobile ads in the third quarter, but more than half its digital traffic came through mobile devices.
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Competitors


Facebook gives publishers new tools, hopes they'll use them to give Facebook more stuff
Re/code
Facebook has been courting content companies for years because it wants content companies to bring more of their content to Facebook. Here’s a new example: A set of tools that will make it easier for publishers to share their stuff with the social network’s 1.3 billion users. Most of these tools are fairly straightforward, like a new analytics dashboard that provides more detailed information about the way stories perform on the site.
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  PRODUCT SHOWCASES
Mobile Classified Search is at 39% and Growing.


Are you responsive? Adpay is. Responsive design is the new standard. Engage your audience with customized Mobile, Digital and Print solutions for searchable Classifieds, Video, Editorial, Weather, and Ad Order Entry. Contact sales@adpay.com to explore your mobile options today.
Engage readers with free ReMIND content


ReMIND magazine offers readers blasts from the past with seasonal stories from the good old days. Now, NTVB Media, in cooperation with King Features, offers this content free to newspapers for print and digital formats. Perfect for social media throwbacks and flashbacks. Visit this link to get started, Click Here
Timely Features MicroSites
Monetizing your Web site just got easier with these ready-to-deploy and-sell themed microsites. Heeding the call for online solutions that can deliver immediate results, Metro developed Timely Features MicroSites to give publications what they need to successfully implement an extension to their online efforts in a cost-effective, timely and highly-professional way. More info


Twitter users love TV so much they'll pay to watch
Re/code
The TV Industrial Complex is having a ratings problem, an advertising problem and a subscriber problem. But if everyone used Twitter, those problems would go away! Or, at least, get less bad. This is the suggestion Twitter has been making to the TV industry for some time, and now it has a study to help make its case.
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Once a bright spot, NBCNews Digital looks headed for a too-common fate
Capital New York
News executives on the rise at any TV network love to use the word “integration.” After decades of being laughed at for their shoddy news websites and Byzantine structures for gathering and disseminating the news, the smarter execs have learned to say all the right things in the digital era. Pity they so seldom do the right things.
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Digital


From silos to aggregators: On mobile, apps that cross news orgs boundaries continue to have pull
Nieman Lab
For a brief time, starting in 2010, the news industry convinced itself that it could put the toothpaste back in the tube, and Josh Quittner counted himself among the most optimistic. In April of that year, Apple began shipping the first model of the iPad, and before even the first unit sold it was already being hailed by some as print media’s savior.
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The luxury approach to digital newspapers appears to be working
Media Bistro
In a December 2012 essay, New Yorker staff writer John Cassidy noted how both the Wall Street Journal and New York Times seemed headed in an elitist digital subscriber direction. Now he’s back on the same general topic and guess what? It amounts to a “Bit of Good News About Journalism.”
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5 tips for training print reporters to produce mobile quality journalism
Reynolds Journalism Institute
One of the problems with mobile phones is that they’re so ubiquitous. Oddly, that’s one of the advantages, too. But if you’re trying to convert your newsroom into a group of gatherers, the ubiquity of the phone presents a problem on both the management side and on the reporter side.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Relationships are key to future engagement (NAA)
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Download the NAA Winter Crossword Puzzle (NAA)

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