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  Mobile version   RSS   Subscribe   Unsubscribe   Archive   Media Kit Mar. 5, 2013

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Register for the National Esthetic Teacher Training Conference
NCEA
NETT Conference — April 6
Miami Beach Convention Center, Miami Beach, FL

Sessions will be led by esthetic leaders, including Susanne S. Warfield, a president/CEO of Paramedical Consultants, Inc., a consulting, publishing and association management firm. Warfield is a 32-year esthetician, is NCEA Certified, holds both CIDESCO and ITEC diplomas and worked for over 13 years in a dermatology practice in New York City.

Meet the rest of the faculty here.

For complete information on the first conference of 2013, check out the official website here.

Registration for Miami Beach Hotels (Eden Roc Renaissance, Marriott, Richmond, Red South, Crest or South Beach Hotel). Click here to learn more.
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WHAT'S THE LATEST?


Skin care professional focuses on stress-free simplicity
Skin Inc.
Less is more for Madeline Kingsbury, the esthetician who owns Pure Spa in Oroville, Calif. Rather than offering a long list of professional skin care treatments and add-ons, the California native has found success in less than two years by focusing on a streamlined menu that includes a signature facial and signature massage customized for each client for one flat price.
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Proposed law could lead to massive esthetician layoffs across Pennsylvania
Lehigh Valley Business
If proposed changes to regulations pass through the Pennsylvania government, estheticians who operate lasers may be out of a job. As the law stands, people without medical degrees can operate lasers in medical spas for hair removal and other cosmetic procedures. Estheticians operate freely, but are under the supervision of a facility's medical director who is a physician who may or may not be on-site.
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Beyond PTSD: Helping heal combat trauma through massage therapy
Institute for Integrative Healthcare Studies
At the end of 2012, tens of thousands of war veterans came back home. They returned to all the mundane aspects of life they left behind when they were called to deploy to combat zones in the Middle East. For many it is a difficult transition and they are not the same person they were when life was more predictable. Learn how massage and other complementary therapies can help ease the stress, trauma and physical injuries so often affecting our war veterans.
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Scientists discover why not everyone gets acne
The Huffington Post
Finally, a reason why not all of us are subject to the scourge of teenagers everywhere: acne. New research from the University of California, Los Angeles, shows that not all strains of the acne-causing bacteria Propionibacterium acnes, well, actually cause acne. And in fact, one strain of the bacteria could keep skin healthy and clear.
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QUOTABLE


I am proud to be the first national certified esthetician in Arkansas. I would recommend this to my fellow SPSSCS members as another must have achievement for continued professional education, to set the standards above others, to be mandatory in all states.

— Cynthia Steele, Little Rock, Ark.



BUSINESS BRIEFS


Reinventing retail — Do your clients a service
Skin Inc.
Historically, skin care professionals shy away from retail because they don't think of themselves as salespeople. However, the truth of the matter is, when you don't finish a treatment with a home-care recommendation from the retail lines sold in your facility, you are doing your clients a disservice.
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The 7 stages of small business success
Small Business Trends
Small businesses come in many shapes and sizes. If you're a solopreneur, you have different needs and challenges than a business with 10 employees. And you have widely different needs and challenges from a 100-person company.
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MARKETING 101


4 steps to create a powerful personal brand
Levo League
Whether you're an executive, a startup founder, a customer service representative or a sales professional, having a strong personal brand can help you help your organization deliver better results. Everybody likes to think they are working with a celebrity — and from social media superstars to being an expert in your niche, the chance to be a "celebrity" of sorts is much easier than it was just a decade ago. Here's how.
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20 ways to get customers addicted to your brand
Business Gross
Addiction isn't only about the negative things like, drugs, women, sex and what have you. Addiction can also stem from the very positive things. Thus getting customers addicted to your brand is something that must never be trivialized. As an entrepreneur, you must work round the clock in ensuring that your brand is such that would get people glued to it. The tips below are powerful ones, that if imbibed can launch you out as one of the fortune 500 companies in no time.
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TEACHING TIPS


Teachers ditch student desk chairs for yoga balls
The Associated Press via NBC News
Students in Robbi Giuliano's fifth grade class sit on yoga balls as they complete their assignments at Westtown-Thornbury Elementary School in West Chester, Pa. The exercise gear is part a larger effort to modernize schools based on research linking physical activity with better learning, said John Kilbourne, a professor of movement science at Grand View State University in Allendale, Mich.
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The most overlooked items that can help keep online students engaged
Faculty Focus
Student engagement is a popular topic and the overwhelming majority of the information on this topic is concentrated on the big issues of keeping students engaged, such as the importance of faculty presence in the classroom, adhering to deadlines and responding to students in a timely manner, and giving thorough feedback on assignments. Yet there are other equally important facets of student engagement that are often overlooked or forgotten, such as the following.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Online salon booking is a beautiful thing (Skin Inc.)
Spa directors share their tips and secrets for the best spa experience (Condé Nast Traveler)
The do's and don'ts of your professional profile picture (Levo League)
The beginner's guide to the Japanese onsen (Matador Network)



SPA CLINICALS


Ayurvedic medicine for schizophrenia
Cochrane Schizophrenia Group
Ayurvedic medicine has been used to treat mental health problems since 1000 B.C. This research studies the effects of Ayurvedic medicine or treatments for schizophrenia. We searched the Cochrane Schizophrenia Group, Trials Register and AMED to inspect references of all identified studies and contact the first author of each included study.
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COA-APPROVED CONTINUING EDUCATION


Income potential — What does this mean to your students?
Presented by Ken Cassidy
Learn 90 percent of what owners and managers don’t do that may set your students to not be as successful in the beginning of their careers. Every teacher will have the opportunity to help create success for their students by passing on the information that they learn in this class.

At the conclusion of the presentation the teacher will be able to:

  • Explain how to analyze job opportunities and determine the benefits
  • Demonstrate the integration of prospective employee goals and student expectations
  • Establish a timeline of benefits that a student should expect from their employer
  • Clarify what training and compensation to expect when hired

    To view this FREE webinar, click here.

    To receive your CE for this webinar, download this CE Registration Form.

    View other COA-Approved Continuing Education.

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    TUESDAY 'TOON





    POLITICAL ADVOCACY


    Separation of skin care from the cosmetology scope of practice
    NCEA
    It is NCEA's position that skin care should be independent from the cosmetology scope of practice and license.

    Rationale: Due to the advances in technique, product and equipment, the NCEA recognizes the importance of protecting consumers and estheticians. Skin Care Curriculum requirements should be adopted from the NCEA's 600 and 1200 Esthetician Job Task Analysis.

    Furthermore, it is NCEA's position to raise the level of the Esthetician's Scope of Practice by increasing the licensing requirements to meet NCEA's 1200 Hours Esthetician Job Task Analysis. The current cosmetology license that allows licensees to practice skin care includes a maximum of 250 hours of actual skin care training and in some states, as low as 40 hours.

    Currently there are over 25 states that are still allowing cosmetologists to perform all skin care services regardless of training/curriculum that lead to licensure.

    Download complimentary PowerPoint entitled, "Advocating for your Profession."

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    NETT News
    Colby Horton, Vice President of Publishing, 469.420.2601
    Download media kit

    Sam Morton, Content Editor, 469.420.2638  
    Contribute news

    Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
    NCEA Membership & Regulatory Standards

    NCEA Certified & Commission on Accreditation

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