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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit March 11, 2014

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The International Congress of Esthetics and Spa
NCEA
Registration now open for Miami Beach

Saturday, April 5
Miami Beach Convention Center
Room D-235

Who should attend?

If you are an educator working for a manufacturer/distributor, a teacher at a school or wanting to improve your on-site staff training by understanding learning styles, then this event is for you!

Who should attend?
NETT will give you the edge, recharge your skills and give you the opportunity to network with like-minded professionals.

Cost $125 NCEA members; $149 nonmembers

REGISTRATION NOW OPEN

Includes:
  • Two-day all inclusive admission to The International Congress of Esthetics and Spa.
  • 5 CEs Approved by the Commission on Accreditation.
  • CE Certificate and Digital Course Materials.
  • Complimentary NCEA Certified Records Verification ($175 value).
  • Certificate of Attendance from the International Congress of Esthetics and Spa.


  • Click "Read More" for more information about the convention and class offerings.
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    WHAT'S THE LATEST?


    Facials wild and wacky in UAE
    Gulf News
    When it comes to looking youthful, no treatment is ever too outlandish and we have quite a few of them in the United Arab Emirates. Although some of them may sound utterly zany there's no dearth of takers for these facials. We bring you some of the most popular ones.
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    Digital gives boost to beauty sales
    CosmeticsDesign.com USA
    E-commerce has emerged as a strong driving force in the beauty sector according to L2ThinkTank.com. The New York-based agency highlights that while growth in the beauty sector was predicted to stand at 6 percent in 2013, e-commerce was forecast to witness an impressive 29.1 percent rise during the period.
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    TRENDING ARTICLES
    Missed last week's issue? See which articles your colleagues read most.

        Cold comfort: The cold laser facial — what it is, why celebrities get it (National Post)
    Are you ready to reach your potential? (NCEA)
    Her blog, her brand (The New York Times)
    Sleep: The most important part of the day (By Jeff White)
    Scientists discover link between skin problems, stress molecule (CosmeticDesignUSA) (')
    Simplifying work-life balance with these 4 steps (Entrepreneur)

    Don't be left behind. Click here to see what else you missed.


    Medical spa vs. day spa; Do you know the difference?
    Vitals
    We've come to realize that optimal health is a balance of body, mind and spirit. Imbalances whether due to stress, poor diet or medical conditions can throw an entire system out of kilter. Spas can be a great place to regain some balance by decreasing stress, relieving aching muscles, making lifestyle changes and boosting self-esteem with aesthetic pleasures and benefits — whether it's a day spa or a medical spa. What's the difference?
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    QUOTABLE


    "The NCEA Certification program was simply amazing! It offers a great review of material — motivates you to be a leader, exptert and a representative of the industry."

    — Samantha Nice, Annaoplois, Md.



    BUSINESS BRIEFS


    How to turn customer service into a compelling competitive advantage
    The Huffington Post
    Customer service is one of the last frontiers of sustainable competitive advantage. It's one of the strongest ways to grow your profits. Yet many companies still treat it like a cost function. Business leaders often pay lip service to its value, while doing everything they can to cut costs, rather than investing in customer service as an opportunity for growth.
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    Why great branding can make you more money
    Business Insider
    Marshall School of Business, University of Southern California, Ira Kalb writes: "When I have the opportunity to talk with the marketing executives of most companies, they tell me how important branding is to their business. However, when I peel back the onion, I too often find that a majority of these executives don't really understand the importance branding or how it gives them control over their other marketing strategies. In particular, they don't seem to understand how good branding gives them better control over pricing and distribution."
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    MARKETING 101


    5 must-have mobile elements to incorporate into your marketing
    Marketing Land
    Take a look around any party, office or public event and you'll see someone texting on their smartphone or checking Facebook on their tablet. It's undeniable that mobile devices have become an integral part of our day-to-day lives. Adults actually now spend more time on mobile media than they do on newspapers and magazines combined, and some experts are predicting mobile Internet usage will overtake desktop browsing this year.
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    Creating visual content for social marketing
    By Mayur Kisani
    In an increasingly noisy and crowded digital landscape, marketers have to use visuals to stand out from the immense competition. Blogs were the first form of networking online where people/companies/brands would post content in order to be found. The world then moved onto Facebook, where our content became shorter. Then microblogs like Twitter came along, and our content became even shorter to 140 characters. Now we are skipping text altogether with the rise of visual social networks like Instagram and Pinterest, which allow marketers to show their creative prowess.
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    Looking for similar articles? Search here, keyword SEO.


    SPA CLINICALS
    TRENDING ARTICLE
    MOST POPULAR ARTICLE
    Prehydration is effective for rapid control of recalcitrant atopic dermatitis
    Dermatitis via PubMed
    Skin care remains a key component in atopic dermatitis management; there are no data available guiding optimal bathing recommendations.

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    read more
    Teaching evaluation systems: Making education more effective
    By Archita Datta Majumdar
    Training and education are the foundations for teachers' careers in their initial years. Their success and effective contribution to future generations happen only through a process of continuous improvement, which is through upgrades to their knowledge, enhanced teaching aids and objective feedback for their performance.

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    read more
    Cold comfort: The cold laser facial — what it is, why celebrities get it
    National Post
    Thanks to the promise of no redness, no skin damage and no downtime, spa treatments that use similar low-level light therapy as sports medicine and chiropractic, called cold laser facials, have found fans in celebrities from Sharon Stone to Sting.

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    TEACHING TIPS


    Academic conversation develops deep comprehension: Specific procedures and assessment
    By David Irwin
    Academic conversation is a strategy that increases student engagement and comprehension in content topics. It is ideal for English learners because it gives them a safe environment to practice academic English with a peer who has more mastery. In the third part of this three-part series, we'll discuss specific procedures as well as an assessment of the entire conversation.
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    COA-APPROVED CONTINUING EDUCATION


    CE Articles from PCIJournal.com
    NCEA
    SCLERODERMA: COA #PCIA0809   Exp. 8/1/2017  This educational activity has been approved for 1.0 CEs.   Download article and test.

    Learning objectives
    After reading this article and taking this test, the skin care professional will be able to:
    1. Describe the pathogenesis of the disease and its epidemiology.
    2. Understand the treatment options and effects of the disease.

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    POLITICAL ADVOCACY


    10 steps to protect your future
    NCEA
    The first step to getting involved is to join the NCEA and post your Membership Certificate for your clients to see. Annual dues equate to one latte a month — that's only $3.75 to protect your future. Protecting your future as an esthetician is not just about making money. Know what your professional licensing, state regulatory boards and legislators are doing.
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    TUESDAY 'TOON





     

                     
    NETT News
    Colby Horton, Vice President of Publishing, 469.420.2601
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    Rebecca Eberhardt, Content Editor, 469.420.2608  
    Contribute news

    Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
    NCEA Membership & Regulatory Standards

    NCEA Certified & Commission on Accreditation

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