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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit March 18, 2014

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Are you ready to reach your potential?
NCEA
Attend a NCEA-sponsored prep class and receive free records verification — a $175 savings!

NCEA Certified is the professional status awarded to a skin care professional that has met the competency standards as set-forth by NCEA's 1200 Hour Esthetician Job Task Analysis. It represents the highest skin care credential available in the United States and adherence to the code of ethics of the profession.

Those who choose to become NCEA Certified do so for a variety of reasons, including:
  • Commitment to career and the industry.
  • Desire to challenge skill level and knowledge base.
  • Commitment to personal growth and continuous learning.
  • A move to another state where the hours of training are higher than what they received in school.
  • State endorsement/reciprocity requirement to attain advanced licensure.


  • The reasons also vary with a person's age, longevity in the field and future plans. An added benefit is that NCEA Certified estheticians on average, earn more than their noncertified counterparts. Those who are committed to personal growth are more likely to have the self confidence to seek increasing levels of responsibility and, therefore, higher incomes. Regardless of the reason — it's a good investment in yourself. The NCEA Certified designation could mean the difference between getting or missing out on your next promotion or position. Certification better prepares the skin care professional for today's job market and helps you be better equipped to respond to the constantly changing demands and advances within our profession.

    For more information visit: www.nceacertified.tv.
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    WHAT'S THE LATEST?


    Spa grows from medical practice
    Rocky Mount Telegram
    The husband-and-wife team of Drs. Jennifer Yap and Alvin Antony did not start out with plans to open a full-service spa when they opened Carolina Sports and Spine clinic several years ago. Little did they know then that the spa would evolve from the medical practice. Today in the same office, they operate True Radiance Medispa, which promotes a full range of services and the fact that medical doctors operate it.
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    The problem of green washing in the spa industry
    By Beatrice (Vallant) Hochegger
    This article aims to reveal a downside and challenge that goes hand-in-hand with being "green" — and not only the spa industry, but every industry. We are talking about the phenomenon of green washing. What is green washing all about? Green washing happens when a company or other group promotes environmental green-based images or initiatives but actually operates in a way that is harmful to the environment or in an opposite attitude to the aim of the announced initiatives. But how does green washing affect the spa industry?
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    QUOTABLE


    "Achieving the NCEA Certified credential marks another milestone in my professional development. It has taken my knowledge and level of service to a higher level. I am happy to be NCEA Certified!"

    — Regina M. Tucker, Washington, D.C.



    BUSINESS BRIEFS


    How the rules of customer satisfaction have changed
    Entrepreneur
    In this new world of e-commerce, social media, apps, far-flung call centers and virtual organizations, customer satisfaction still remains the same. Good old customer satisfaction still translates into rave reviews, repeat business, top of mind and actual growth. We still want to listen and act on what we are told. What has changed though, are the rules to achieving genuine customer satisfaction.
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    How do pricing strategies affect profitability?
    By Danielle Wegert
    Consumers desire value in purchases. They want the price they pay for a product to be equal to or less than what they feel they get out of that product. Businesses desire profit from the services or products offered. How can your business achieve profitability while also maintaining a satisfied customer base? Pricing strategies. When was the last time you reviewed your pricing strategies? Have you looked at the data to determine the success of each strategy? Many companies have pricing strategies already implemented; however, they may not be the most effective.
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    TRENDING ARTICLES
    Missed last week's issue? See which articles your colleagues read most.

        Cold comfort: The cold laser facial — what it is, why celebrities get it (National Post)
    Are you ready to reach your potential? (NCEA)
    Her blog, her brand (The New York Times)
    Sleep: The most important part of the day (By Jeff White)
    Scientists discover link between skin problems, stress molecule (CosmeticDesignUSA)
    Simplifying work-life balance with these 4 steps (Entrepreneur)

    Don't be left behind. Click here to see what else you missed.


    MARKETING 101


    3 reasons your marketing didn't go viral
    Inc.
    Viral marketing: What more could you ask for? You've seen it happen with big companies and small, when an ad or a video or a post suddenly shows up everywhere. It's practical ubiquity, baby, and it can make your cash register go ka-ching. But despite the hype, chances are overwhelmingly good that most of your material, even if it picks up a lot of interest, doesn't hit the big time. But why? You're good to your parents, work hard and floss after meals. The problem you face is that, in raw numbers, only a very small percentage of marketing goes viral.
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    Is your marketing capturing your customers' dreams?
    Business 2 Community
    To please the new breed of customer, you must trigger their emotional impulses, which override their rational thinking. Companies must sell products and services that appeal to the dreams of their customers. You cannot rely on market analysis, consumer studies or product clinics alone. You need to be able to capture your customers' imagination.
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    Looking for similar articles? Search here, keyword SEO.


    SPA CLINICALS
    TRENDING ARTICLE
    MOST POPULAR ARTICLE
    Interobserver reliability of store-and-forward teledermatology in clinical practice setting
    Actas Dermosifiliogr via PubMed
    Although many studies have evaluated the diagnostic reliability of store-and-forward teledermatology, the reliability of the technique for the diagnosis of general skin conditions in a clinical practice setting has never been demonstrated.

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    Digital gives boost to beauty sales
    CosmeticsDesign.com USA
    E-commerce has emerged as a strong driving force in the beauty sector according to L2ThinkTank.com. The New York-based agency highlights that while growth in the beauty sector was predicted to stand at 6 percent in 2013, e-commerce was forecast to witness an impressive 29.1 percent rise during the period.

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    Medical spa vs. day spa; Do you know the difference?
    Vitals
    We've come to realize that optimal health is a balance of body, mind and spirit. Imbalances whether due to stress, poor diet or medical conditions can throw an entire system out of kilter. Spas can be a great place to regain some balance by decreasing stress, relieving aching muscles, making lifestyle changes and boosting self-esteem with aesthetic pleasures and benefits.

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    TEACHING TIPS


    Energize your classroom with humor
    Faculty Focus
    Numerous studies on humor in the classroom acknowledge the important role it plays in the learning process. Humor has been reported to increase motivation, enhance the retention of new information, advance problem-solving skills, encourage creativity and critical thinking, facilitate a positive learning environment and decrease exam anxiety. Given its importance, here are several ways to energize your classroom with humor.
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    COA-APPROVED CONTINUING EDUCATION


    CE Articles from PCIJournal.com
    NCEA
    MELANOMA: COA#PCIA1013   Exp. 11/1/2017  This educational activity has been approved for 1.0 CEs.   Download article and test.

    Learning objectives
    After reading this article and taking this test, the skin care professional will be able to:
    1. Understand the cause of Melanoma cancer and how to reduce risk.
    2. Understand the treatment options currently available.

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    POLITICAL ADVOCACY


    Become an NCEA State Representative
    NCEA
    State Representatives are crucial to the mission of NCEA. Representatives must be willing to adhere to all of the following responsibilities, both financial and personal. A representative must commit to a two-year term and may serve for two consecutive terms. Although this is a demanding position, the contribution to the field of esthetics is invaluable.
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    TUESDAY 'TOON





     

                     
    NETT News
    Colby Horton, Vice President of Publishing, 469.420.2601
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    Rebecca Eberhardt, Content Editor, 469.420.2608  
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    Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
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    NCEA Certified & Commission on Accreditation

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