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The International Congress of Esthetics and Spa
NCEA
Registration now open for Miami Beach

Saturday, April 5
Miami Beach Convention Center
Room D-235

Who should attend?

If you are an educator working for a manufacturer/distributor, a teacher at a school or wanting to improve your on-site staff training by understanding learning styles, then this event is for you!

Who should attend?
NETT will give you the edge, recharge your skills and give you the opportunity to network with like-minded professionals.

Cost $125 NCEA members; $149 nonmembers

REGISTRATION NOW OPEN

Includes:
  • Two-day all inclusive admission to The International Congress of Esthetics and Spa.
  • 5 CEs Approved by the Commission on Accreditation.
  • CE Certificate and Digital Course Materials.
  • Complimentary NCEA Certified Records Verification ($175 value).
  • Certificate of Attendance from the International Congress of Esthetics and Spa.


  • Click "Read More" for more information about the convention and class offerings.
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    WHAT'S THE LATEST?


    Westin hotels launches year-long wellness campaign
    USA Today
    Westin Hotels and Resorts has launched a $15 million campaign to urge guests and employees worldwide to live a healthier lifestyle. The Westin Well-being Movement launched with wellness activities at nearly 200 hotels and resorts, including group yoga sessions, guided 5K runs and spa treatments.
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    AmSpa clarifies new rules for performing nonsurgical cosmetic procedures
    Skin Inc.
    The American Med Spa Association members in Texas have been requesting information about the new rules issued by the Texas Medical Board. The rules relate to nonsurgical medical cosmetic procedures including the injection of medication or substances for cosmetic purposes and the use of prescription medical devices, such as lasers, for cosmetic purposes and directly impact the medical spa business.
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    Semen: Grandmother's unusual skin savior
    Guardian Liberty Voice
    Stella Ralfini, a 67-year-old grandmother has become a surprising YouTube video hit with her unusual beauty secrets that claim sperm is the key to youthful looking skin. The experienced couples therapist from London is the author of a book called "The Three Faces of Sex." Semen facials are the skin savior she swears by ever since encountering them in India several years ago, however despite her claims and her own unbelievably wrinkle-free face, it smacks more of dodgy science than a brilliant beauty secret.
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    QUOTABLE


    "Recent clinical developments and scientific advances in the skin care industry have raised new challenges and created new opportunities for the discerning skin care professional. The NCEA Certification and training program is an invaluable tool in meeting those challenges and taking advantage of these opportunities. Thank you!"

    — Penelope A. Hoffman, Lynn, Mass.



    BUSINESS BRIEFS


    5 simple ways to outsell your competition
    By Marc Wayshak
    Your competition is out there right now selling to your prospects and customers. That's the bad news. The good news? They are all doing the same few things to try to win prospects' business. Just saying that you're different doesn't make you so. It's time to start actually behaving differently from your competition. By following these five simple steps, you can completely outsell your competition.
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    4 ways a small business can scale to profitability
    Entrepreneur
    Downfalls like not being a profitable venture, startups shutting their doors or even bankruptcy are often caused by a lack of knowledge or a willing ignorance amongst small-business owners. "If the owners really knew what they were doing wrong, they might have been able to fix the problem," entrepreneur and business speaker Jay Goltz told The New York Times. "Often, it's simply a matter of denial or of not knowing what you don't know."
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    TRENDING ARTICLES
    Missed last week's issue? See which articles your colleagues read most.

        The problem of green washing in the spa industry (By Beatrice (Vallant) Hochegger)
    Spa grows from medical practice (Rocky Mount Telegram)
    How the rules of customer satisfaction have changed (Entrepreneur)
    How do pricing strategies affect profitability? (By Danielle Wegert)
    Is your marketing capturing your customers' dreams? (Business 2 Community)

    Don't be left behind. Click here to see what else you missed.


    MARKETING 101


    How to plan for online marketing success
    Social Media Today
    Looking for the great shortcut to immense success with online marketing? Sorry, wrong article. Ready to roll up your sleeves and get busy forging a plan to create the kind of content that will produce a traffic, lead and sales-building inbound marketing program? Perfect. Here we go.
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    A content marketing manifesto: 10 principles to drive creative content
    Search Engine Watch
    No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer focuses on the psychological reasons for what concepts define our thought processes. Jay Baer believes in youtility, Lee Odden wants to optimize, Seth Godin uses pithy pitches and Chris Brogan's forte is to build trust. The following is the content marketing manifesto one can adhere to. It is a declaration of the policies and aims to those that define the context under which marketing decisions can be made.
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    Looking for similar articles? Search here, keyword SEO.


    SPA CLINICALS
    TRENDING ARTICLE
    MOST POPULAR ARTICLE
    Early skin-to-skin contact for mothers and their healthy newborn infants
    The Cochrane Library
    Mother-infant separation postbirth is common in Western culture. Early skin-to-skin contact begins ideally at birth and involves placing the naked baby, head covered with a dry cap and a warm blanket across the back, prone on the mother's bare chest. According to mammalian neuroscience, the intimate contact inherent in this place evokes neurobehaviors ensuring fulfillment of basic biological needs.

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    read more
    Energize your classroom with humor
    Faculty Focus
    Numerous studies on humor in the classroom acknowledge the important role it plays in the learning process. Humor has been reported to increase motivation, enhance the retention of new information, advance problem-solving skills, encourage creativity and critical thinking, facilitate a positive learning environment and decrease exam anxiety.

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    Is your marketing capturing your customers' dreams?
    Business 2 Community
    To please the new breed of customer, you must trigger their emotional impulses, which override their rational thinking. Companies must sell products and services that appeal to the dreams of their customers. You cannot rely on market analysis, consumer studies or product clinics alone. You need to be able to capture your customers' imagination.

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    TEACHING TIPS


    Learned helplessness in the classroom
    By Erick Herrmann
    In an educational setting, students may feel that any effort is fruitless, as they do not understand the content, and so refuse to make any effort whatsoever. Learned helplessness may also result from low expectations of students, and students not being held accountable in the classroom to engage in academic tasks or activities. When considering how to avoid or help students overcome learned helplessness, it is important to remember that success builds success and failure builds failure. The more students have already failed, the more successes they will need to have to overcome the failures.
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    COA-APPROVED CONTINUING EDUCATION


    CE Articles from PCIJournal.com
    NCEA
    TREATING ACNE IN SKIN OF COLOR : COA#PCIA0609  Exp. 6/1/2017  This educational activity has been approved for 1.0 CEs.   Download article and test.

    Learning objectives
    After reading this article and taking this test, the skin care professional will be able to:
    1. Describe the treatment modalities used to treat ethnic skin.
    2. Outline and understand the treatment options for acne and PIH.

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    POLITICAL ADVOCACY


    Find your federal and state officials
    NCEA
    You can find state and federal officials using these websites:

    www.govengine.com

    www.usa.gov

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    TUESDAY 'TOON





     

                     
    NETT News
    Colby Horton, Vice President of Publishing, 469.420.2601
    Download media kit

    Rebecca Eberhardt, Content Editor, 469.420.2608  
    Contribute news

    Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
    NCEA Membership & Regulatory Standards

    NCEA Certified & Commission on Accreditation

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