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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit April 01, 2014

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Are you ready to reach your potential?
NCEA
Attend a NCEA-sponsored prep class and receive free records verification — a $175 savings!

NCEA Certified is the professional status awarded to a skin care professional that has met the competency standards as set-forth by NCEA's 1200 Hour Esthetician Job Task Analysis. It represents the highest skin care credential available in the United States and adherence to the code of ethics of the profession.

Those who choose to become NCEA Certified do so for a variety of reasons, including:
  • Commitment to career and the industry.
  • Desire to challenge skill level and knowledge base.
  • Commitment to personal growth and continuous learning.
  • A move to another state where the hours of training are higher than what they received in school.
  • State endorsement/reciprocity requirement to attain advanced licensure.


  • The reasons also vary with a person's age, longevity in the field and future plans. An added benefit is that NCEA Certified estheticians on average, earn more than their noncertified counterparts. Those who are committed to personal growth are more likely to have the self-confidence to seek increasing levels of responsibility and, therefore, higher incomes. Regardless of the reason — it's a good investment in yourself. The NCEA Certified designation could mean the difference between getting or missing out on your next promotion or position. Certification better prepares the skin care professional for today's job market and helps you be better equipped to respond to the constantly changing demands and advances within our profession.

    For more information visit: www.nceacertified.tv.
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    WHAT'S THE LATEST?


    World's best eco-friendly spas: Where to feel good while feeling good
    Relaxnews via The Huffington Post
    Who doesn't enjoy getting all kinds of pampered? Spas are wonderful and generally even better when of the eco-friendly variety. Let's look at a few of the world's best eco-friendly spas and what makes them special.
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    New technology helps consumers match products to needs
    CosmeticsDesign.com USA
    Advanced cosmetic technology has seen great success of late and now there's an app that takes the work out of matching a skincare product with that of the individual need of the consumer.
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    Shining the light on natural ingredients to treat hyperpigmentation
    Skin Inc.
    Although it is one of the most common skin conditions, hyperpigmentation can be difficult to treat and often leads to a negative impact on a person's psychological well-being. Characterized by a darkening of the skin due to an increase in melanin, hyperpigmentation is commonly treated with topical treatments with varying degrees of success. While hydroquinone has been the gold standard of treatment for hyperpigmentation for decades, some people would rather use a more natural-based product to try to lighten skin affected by dark patches.
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    QUOTABLE


    "Becoming NCEA Certified projects an image of commitment to the skin care industry and a high level of professionalism. Its distinguishing credential for an esthetician to possess. It fosters credibility and confidence in both employers and clients. NCEA Certification raised the bar for achieving and maintaining excellence."

    — Carol Marnelakis, Chicopee, Mass.



    BUSINESS BRIEFS


    On the importance of customers and employees
    By Mel Kleiman
    Is it as important to value your employees as highly as you value your relationships with your customers? You bet it is! There is a direct correlation between employee job satisfaction and length-of-service with profitability. This means treating employees with respect and delivering what they want from their jobs is a crucial to long-term success. It may seem obvious that what every employee wants is money — every employer passes out paychecks. Just because you do as well, it won't inspire the kind of outstanding customer service and teamwork that keeps customers coming back and attracts new ones.
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    How to turn a complaining customer into an asset
    Business 2 Community
    It is human nature to react when a customer complains about your service or product, particularly if the customer expresses anger, frustration, disappointment or hostility. Effectively handling complaints requires most of us to shift our way of thinking. We need to set our egos aside and view a complaining customer as an opportunity to better understand our customer experience and be open to change.
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    TRENDING ARTICLES
    Missed last week's issue? See which articles your colleagues read most.

        AmSpa clarifies new rules for performing nonsurgical cosmetic procedures (Skin Inc.)
    Semen: Grandmother's unusual skin savior ( Guardian Liberty Voice)
    5 simple ways to outsell your competition (By Marc Wayshak)
    4 ways a small business can scale to profitability (Entrepreneur)
    How to plan for online marketing success (Social Media Today)

    Don't be left behind. Click here to see what else you missed.


    MARKETING 101


    Social media measurement and the only metric that matters
    The Huffington Post
    Regardless of the business, benchmarking, measuring and being able to analyze results is important. If you do not, how will you know if, and to what extent, you are succeeding or, worse yet, what to change if you are not? The same is true with social media, but measuring social media results is difficult for a couple of reasons.
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    3 ways to maximize email marketing results this year
    ClickZ
    The growing popularity of social media and mobile marketing has caused many industry leaders to question whether email marketing is still a relevant consumer marketing channel. In fact, email remains an incredibly powerful and trusted communication vehicle that enables marketers to build long-term relationships with the most loyal and engaged customers.
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    Looking for similar articles? Search here, keyword SEO.


    SPA CLINICALS
    TRENDING ARTICLE
    MOST POPULAR ARTICLE
    Demographics, clinical features, therapies of patients with juvenile dermatomyositis
    Arthritis Rheumatol via PubMed
    The myositis syndromes are rare systemic autoimmune diseases with poorly understood etiologies. We present the demographics, illness features and treatments of patients with juvenile dermatomyositis who enrolled in a newly created national registry.

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    AmSpa clarifies new rules for performing nonsurgical cosmetic procedures
    Skin Inc.
    The American Med Spa Association members in Texas have been requesting information about the new rules issued by the Texas Medical Board. The rules relate to nonsurgical medical cosmetic procedures including the injection of medication or substances for cosmetic purposes and the use of prescription medical devices.

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    How to plan for online marketing success
    Social Media Today
    Looking for the great shortcut to immense success with online marketing? Sorry, wrong article. Ready to roll up your sleeves and get busy forging a plan to create the kind of content that will produce a traffic, lead and sales-building inbound marketing program? Perfect. Here we go.

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    TEACHING TIPS


    4 core principles of connected learning
    THE Journal
    Connected learning — education that uses digital media to engage students and encourage communication, collaboration and critical thinking — is the key to student success in the information age, according to a new report from the Alliance for Excellent Education.
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    COA-APPROVED CONTINUING EDUCATION


    CE Articles from PCIJournal.com
    NCEA
    ROSACEA: Signs, Symptoms and Subtypes: COA#PCIA0709   Exp. 7/1/2017  This educational activity has been approved for 1.0 CEs.   Download article and test.

    Learning objectives
    After reading this article and taking this test, the skin care professional will be able to:
    1. Describe the signs and symptoms of rosacea.
    2. Outline and understand the subtype classification system.

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    POLITICAL ADVOCACY


    Register to vote
    NCEA
    Federal Election Commission — www.fec.gov

    Register to Vote — www.register-vote.com

    State-by-State Voter Laws and Registration Deadlines — www.declareyourself.com/voting_faq/state_by_state_info_2.html.

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    TUESDAY 'TOON





     

                     
    NETT News
    Colby Horton, Vice President of Publishing, 469.420.2601
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    Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
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    NCEA Certified & Commission on Accreditation

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