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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit April 15, 2014

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Are you ready to reach your potential?
NCEA
Attend a NCEA-sponsored prep class and receive free records verification — a $175 savings!

NCEA Certified is the professional status awarded to a skin care professional that has met the competency standards as set-forth by NCEA's 1200 Hour Esthetician Job Task Analysis. It represents the highest skin care credential available in the United States and adherence to the code of ethics of the profession.

Those who choose to become NCEA Certified do so for a variety of reasons, including:
  • Commitment to career and the industry.
  • Desire to challenge skill level and knowledge base.
  • Commitment to personal growth and continuous learning.
  • A move to another state where the hours of training are higher than what they received in school.
  • State endorsement/reciprocity requirement to attain advanced licensure.


  • The reasons also vary with a person's age, longevity in the field and future plans. An added benefit is that NCEA Certified estheticians on average, earn more than their noncertified counterparts. Those who are committed to personal growth are more likely to have the self-confidence to seek increasing levels of responsibility and, therefore, higher incomes. Regardless of the reason — it's a good investment in yourself. The NCEA Certified designation could mean the difference between getting or missing out on your next promotion or position. Certification better prepares the skin care professional for today's job market and helps you be better equipped to respond to the constantly changing demands and advances within our profession.

    For more information visit: www.nceacertified.tv.
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    WHAT'S THE LATEST?


    7 key trends emerging in the hospitality industry
    By Archita Datta Majumdar
    The hospitality industry is growing steadily and surely, and the outlook is better than ever with new hotel and lodging businesses expanding the horizons every day. While 2012 saw an average addition of 30,000 new hospitality jobs per month, the figure rose to 55,000 per month in 2013. In many ways, 2014 is poised to bring far-reaching changes to the hospitality industry, and some of them have already been evident in first-quarter performances. Here is a quick glimpse at what is shaping the present and future of the hospitality industry.
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    Boomers feed growing wellness vacation industry
    Forbes
    Taking a vacation to improve one's physical, emotional and/or spiritual well-being is an old concept — the Bible mentions the Dead Sea's therapeutic waters and 18th century elites felt the lure of Europe's healing mineral baths, for instance. Today, the words "wellness" and "vacation" are spoken in the same breath with unprecedented frequency. Over the past decade, this type of vacation has become incredibly diverse and democratized.
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    6 skin habits to unlearn now
    India TV
    Some of the skin care techniques that people think are helping their skin are actually doing more harm than good, says skin care expert Renée Rouleau and adds that over time these habits may harm the skin. The celebrity esthetician lists six bad skin habits one needs to unlearn immediately, reports huffingtonpost.com.
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    Time for a change?
    Professional Beauty Magazine
    It will affect the vast majority of your clients — and your staff — at one time. Yet we still don't really like to talk about it. In fact, many therapists don't fully understand it. It may be a tough subject to discuss with clients, especially for therapists in their 20s, but menopause is also the most important time for skin care in a woman's life. Hormonal changes taking their toll on the skin mean that the skin care clients have been using their whole adult life is no longer right for them. They are most in need of a therapist's expertise, and what's more, they're willing to spend.
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    QUOTABLE


    "It is pretty exciting to be the first NCEA Certified professional in Missouri. I am looking forward to serving as a NCEA mentor and becoming an Approved Training Facility so I can motivate more professionals to become certified, thereby increasing the level of professionalism in our industry. I applaud the Candidate Application requirements of First Aid, CPR/AED certifications; continuing education; and liability insurance that are mandatory of certification candidates."

    — Kathleen Carney, Nixa, Mo.



    BUSINESS BRIEFS


    Why managers need to recognize employee creativity
    Fox Business
    Creativity and innovation are crucial to businesses' growth, new research suggests. If companies fail to integrate creativity and innovation into their business, they could be preventing themselves from reaching their full potential, according to a study from Rice University, the University of Edinburgh and Brunel University.
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    7 ways to have a truly great morning
    Inc.
    You can maximize your productivity by taking full advantage of the first few hours of the workday. Jumpstarting your day the right way will not only get you started on the right foot but can help prevent those dreaded end-of-day crises from erupting. Leverage your morning hours as effectively as possible by following these seven simple steps.
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    TRENDING ARTICLES
    Missed last week's issue? See which articles your colleagues read most.

        Muscle marketing for your spa (Skin Inc.)
    10 surprising things about being the healthiest woman you can be (The Dallas Morning News)
    Increase your Facebook reach without paying for advertising (By Mayur Kisani)
    Establish brand to boost aesthetic practice progress (Dermatology Times)
    Relaxation destination: Decadent destination spas seeing huge gains (Travel Pulse)

    Don't be left behind. Click here to see what else you missed.


    MARKETING 101


    How direct marketing can help you reach goals
    BizReport
    With spring in full swing across much of the Northern Hemisphere many retailers are counting on busy summers to fill in revenue gaps and help them get ready for the upcoming holiday season. One expert weighs in on how direct marketing may help push the retail envelope.
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    Facebook ads are getting bigger … and probably more expensive
    Small Business Trends
    Facebook is getting more determined to make sure that you see their ads, and they're doing that by greatly increasing the size. In the coming months, new ads will start to appear in the site's right hand column. Due to their size, they will be more prominent. But Facebook says that there will be fewer of them, too.
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    Looking for similar articles? Search here, keyword SEO.


    SPA CLINICALS
    TRENDING ARTICLE
    MOST POPULAR ARTICLE
    Examination of skin lesions for cancer: Which clinical decision aids, tools are available in general practice?
    European Journal of Dermatology via PubMed
    While skin cancer incidence is rising throughout Europe, general practitioners feel unsure about their ability to diagnose skin malignancies. To evaluate whether the GP has sufficient validated clinical decision aids and tools for the examination of potentially malignant skin lesions.

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    Establish brand to boost aesthetic practice progress
    Dermatology Times
    Although they sell microchips rather than mommy makeovers, the technology startups of Silicon Valley provide lessons for dermatologists and other core aesthetic specialists, according to an expert.

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    Relaxation destination: Decadent destination spas seeing huge gains
    Travel Pulse
    Spa, an already big business, is getting bigger, according to figures from the Global Wellness Tourism Congress released at ITB Berlin.

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    read more


    TEACHING TIPS


    Improving your teaching craft through personalized development
    By Beth Crumpler
    "Program improvement" is currently a huge focus in U.S. public schools. Schools face implications if they do not meet the certain criteria to make adequate yearly progress, or AYP. Program improvement is the result of a school not meeting the AYP requirements. Just as schools might need to make program improvement, TESOL educators can make improvements in their professional practices. Each educator must take personalized responsibility to make continued personal improvement to succeed in his or her instructional craft.
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    COA-APPROVED CONTINUING EDUCATION


    CE Articles from PCIJournal.com
    NCEA
    SCLERODERMA: COA #PCIA0809   Exp. 8/1/2017  This educational activity has been approved for 1.0 CEs.   Download article and test.

    Learning objectives
    After reading this article and taking this test, the skin care professional will be able to:
    1. Describe the pathogenesis of the disease and its epidemiology.
    2. Understand the treatment options and effects of the disease.

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    POLITICAL ADVOCACY


    Register to vote
    NCEA
    Federal Election Commission — www.fec.gov

    Register to Vote — www.register-vote.com


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    TUESDAY 'TOON





     

                     
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