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The International Congress of Esthetics and Spa
NCEA
Registration now open for Miami Beach

Saturday, May 3
Arlington Convention Center
Dallas, Texas

Who should attend?

If you are an educator working for a manufacturer/distributor, a teacher at a school or wanting to improve your on-site staff training by understanding learning styles, then this event is for you!

Who should attend?
NETT will give you the edge, recharge your skills and give you the opportunity to network with like-minded professionals.

Cost $125 NCEA members; $149 nonmembers

REGISTRATION NOW OPEN

Includes:
  • Two-day all inclusive admission to The International Congress of Esthetics and Spa.
  • 5 CEs Approved by the Commission on Accreditation.
  • CE Certificate and Digital Course Materials.
  • Complimentary NCEA Certified Records Verification ($175 value).
  • Certificate of Attendance from the International Congress of Esthetics and Spa.


  • Click "Read More" for more information about the convention and class offerings.
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    WHAT'S THE LATEST?


    Earth Day-themed spa treatments around the globe
    Skin Inc.
    In honor of Earth Day, learn how spas all around the world are incorporating locally grown ingredients and adding eco-friendly angles to their treatment menus.
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    The 10 best spas in America
    Business Insider
    Summer is a time to relax on the beach, drink something fruity out of a coconut and indulge in a massage. But instead of squeezing in a measly back rub between your sunbathing, why not plan your whole vacation around it? Condé Nast Traveler came out with a voter-based list of the best spas across America.
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    Spas and salons see increase in 'manscaping' business
    WFSB-TV
    With summer set to arrive in a couple of months, salons and spas said they've seen an increase in business, but not from women. They said a lot of men have been knocking on their doors. Many people call it "manscaping." "Manscaping is removing unwanted hair from the arms, shoulder, back, full leg, stomach and eyebrow," said Maria DeBartlo, owner of the Body and Sole Day Spa in West Hartford, Conn. Employees at the Body and Sole Day Spa said it's done there often.
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    What is neem oil?
    Mother Nature Network
    Pressed from the fruits, twigs and seeds of the neem tree, neem — also known as Indian lilac — is a widespread evergreen in the Indian subcontinent that has been used for thousands of years as a part of ayurvedic medicine. "Most commonly used in skin and hair care products in both India and Bangladesh, neem oil is touted for its antibacterial, antiviral, antifungal, antiseptic and anti-parasitic properties," says Alexis Wolfer, beauty expert, nutritionist and creator of The Beauty Bean, an online beauty magazine.
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    QUOTABLE


    "I obtained my cosmetology license in the State of New Jersey upon moving here from Europe. The difference between cosmetology and skin care is that to work on skin, you need more education. Thank you to the NCEA for giving me the opportunity for the highest credential in the United States. I recommend every skin care specialist to want to be at a higher level to become NCEA Certified."

    — Ildiko Szabo Zitany, Saddle Brook, N.J.



    BUSINESS BRIEFS


    Achieving business goals via marketing strategy
    By Karin Roberts
    The link between business objectives and marketing strategy may seem obvious, but the two are often disconnected in real life. Profit-line managers may see marketing as a basket of distinct services — such as ads, trade show displays and public relations — from which to select to help them reach their sales goals. While a manager may request a new trade show exhibit to generate sales leads, for example, a marketing strategy based on measurable business objectives and solid market research should come first in order to design an exhibit that will communicate the right messages to the right markets.
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    TRENDING ARTICLES
    Missed last week's issue? See which articles your colleagues read most.

        5 tricks to raising your prices without losing clients (American Express OPEN Forum)
    Spas now offering hay baths, and it doesn't sound pretty (Refinery 29)
    Research questions health risk associated with lipids in cosmetics (CosmeticsDesign.com USA)
    New spa unveiled in Chicago's O'Hare Airport terminal redevelopment (Spa Opportunities)
    It's true: Massages really are good for you (The Huffington Post)

    Don't be left behind. Click here to see what else you missed.


    MARKETING 101


    What CrossFit teaches us about pricing
    By Marc Wayshak
    Walk into any CrossFit gym, and you'll probably hear loud music blasting over the grunts of CrossFitters pushing their bodies well past what most would consider possible. They often train so hard they can hardly stand by the end of their workouts. Regardless of your athletic ability, though, CrossFit has a few lessons in store for you. In fact, all small business owners would be wise to learn a thing or two about pricing from the CrossFit business model. Consider this: CrossFit gyms typically charge two to five times more than typical gyms.
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    Why small businesses should be utilizing customer-loyalty programs
    Entrepreneur
    The philosophy behind a customer loyalty program is simple: Repeat customers are rewarded and businesses increase sales. It's a basic, but powerful strategy. Whether the goal is to continually increase sales or to jumpstart sluggish revenue, customer-loyalty programs appear to have become a staple for many large corporations. But what about small businesses?
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    Looking for similar articles? Search here, keywords SOCIAL MEDIA BEHAVIOR.


    SPA CLINICALS
    TRENDING ARTICLE
    MOST POPULAR ARTICLE
    Phototherapy trends in dermatology
    Journal of Dermatology Treatment via PubMed
    Use of phototherapy in the United States declined during the 1990s, largely due to unfavorable economic incentives. The trends in phototherapy since then are not well characterized.

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    read more
    Research questions health risk associated with lipids in cosmetics
    CosmeticsDesign.com USA
    Scientists at York University, Toronto, Canada, have released research pointing to potential health risks associated with prenatal brain development.

    Share on FacebookTwitterShare on LinkedinE-mail article
    read more
    Automate your business where possible, boost employee productivity
    Small Business Trends
    It's time again for Small Business Trends news and information roundup. Much of the talk lately on small-business blogs and communities is about automation and improving productivity.

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    read more


    TEACHING TIPS


    10 steps for avoiding teacher burnout
    Edutopia
    "Why did I want to be a teacher?" We all face burnout, sometimes on a daily basis. Most of the time, we can pick ourselves up, brush ourselves off and go back to the drawing board to try another strategy to find success with student learning. Sometimes, though, it can become more and more difficult to make that transition back to a willingness to want to try again. One may want to think students are more difficult than they used to be a few years ago, and pressures from accountability are becoming more oppressive. And of course, the pay for teachers is inadequate. With all of this we may ask, is it worth it?
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    COA-APPROVED CONTINUING EDUCATION


    CE Articles from PCIJournal.com
    NCEA
    TREATING ACNE IN SKIN OF COLOR : COA#PCIA0609  Exp. 6/1/2017  This educational activity has been approved for 1.0 CEs.   Download article and test.

    Learning objectives
    After reading this article and taking this test, the skin care professional will be able to:
    1. Describe the treatment modalities used to treat ethnic skin.
    2. Outline and understand the treatment options for acne and PIH.

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    POLITICAL ADVOCACY


    State Regulatory Issues
    NCEA
    State Legislative Alerts - Go to NCEA Archives
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    TUESDAY 'TOON





     

                     
    NETT News
    Colby Horton, Vice President of Publishing, 469.420.2601
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    Rebecca Eberhardt, Content Editor, 469.420.2608  
    Contribute news

    Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
    NCEA Membership & Regulatory Standards

    NCEA Certified & Commission on Accreditation

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