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Are you ready to reach your potential?
NCEA
Attend a NCEA-sponsored prep class and receive free records verification — a $175 savings!

NCEA Certified is the professional status awarded to a skin care professional that has met the competency standards as set-forth by NCEA's 1200 Hour Esthetician Job Task Analysis. It represents the highest skin care credential available in the United States and adherence to the code of ethics of the profession.

Those who choose to become NCEA Certified do so for a variety of reasons, including:
  • Commitment to career and the industry.
  • Desire to challenge skill level and knowledge base.
  • Commitment to personal growth and continuous learning.
  • A move to another state where the hours of training are higher than what they received in school.
  • State endorsement/reciprocity requirement to attain advanced licensure.

  • The reasons also vary with a person's age, longevity in the field and future plans. An added benefit is that NCEA Certified estheticians on average, earn more than their noncertified counterparts. Those who are committed to personal growth are more likely to have the self-confidence to seek increasing levels of responsibility and, therefore, higher incomes. Regardless of the reason — it's a good investment in yourself. The NCEA Certified designation could mean the difference between getting or missing out on your next promotion or position. Certification better prepares the skin care professional for today's job market and helps you be better equipped to respond to the constantly changing demands and advances within our profession.

    For more information visit: www.nceacertified.tv.
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    WHAT'S THE LATEST?


    Vampire facial; beauty with a bite
    Cayman Compass
    If the sight of needles and blood makes you feel squeamish, you had best stop reading now. The vampire facial involves taking your own blood and then reapplying it by perforating the skin on your face with near microscopic holes. While the treatment has all the hallmarks of a horror film, it couldn't be further from the truth. Indeed, practitioners report that it is virtually painless.
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    Liz Terry: Franchises are reshaping the spa market
    Spa Opportunities
    The increasing number of massage franchise businesses in the U.S. are drawing new types of consumers to the spa industry and accelerating the sector's growth, according to Spa Business editor Liz Terry.
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    The westernized appearance ideal — not so ideal
    The Sydney Morning Herald
    The popularity of treatments ranging from skin-whitening creams to double-eyelid surgery are pushed as evidence that many believe west is best when it comes to appearance. However, some researchers have found that it's people of mixed race who are perceived as having the most attractive appearance. The best of both worlds, perhaps, is the true ideal.
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    QUOTABLE


    "As a Holistic Practitioner specializing in esthetics, it is important for me to expand my knowledge. I need to stay current in the in the field of esthetics so I am able to provide the highest level of service to my clients. Being NCEA Certified has increased my credentials and confidence, due to the higher level of education provided. I am proud to say I am NCEA Certified Estheticians and a NCEA Member."

    — Tynean Livingston, New York



    BUSINESS BRIEFS


    Getting your employees to commit to customer service
    Sales & Marketing Management
    It's a business no-brainer that happy employees make happy customers. But how do you get happy employees that deliver the best possible customer service? It requires employees to move beyond simple compliance of workplace rules and become truly committed to the jobs they do. And moving people to commitment requires positive reinforcement in the leadership system.
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    Create a work environment that fosters flow
    Harvard Business Review
    Everywhere we look in business, timetables once measured by calendars can now be clocked by egg timers. So how can we keep up? In a word — and according to an ever-increasing pile of evidence — "flow." Technically defined as an "optimal state of consciousness where we feel our best and perform our best," the term takes its name from the sensation it confers.
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    TRENDING ARTICLES
    Missed last week's issue? See which articles your colleagues read most.

        Are you calling yourself a medical esthetician? (Skin Inc.)
    Spot the losers and say 'no thanks' (By Anne Rose)
    10 health lessons from around the world (ABC News)
    4 things every customer wants (Entrepreneur)
    Preparing yourself for the perfect spa day (The Express Tribune)

    Don't be left behind. Click here to see what else you missed.


    MARKETING 101


    Optimizing your business posts on Facebook
    By Andrea Fischetti
    Many of us know that having an active presence on social media is critical for our brands and businesses to remain competitive and relevant. It is equally as important to stay current on what it means to be relevant. For some time now, brands and businesses have focused on attracting "likes" on their posts. These days the playing field has changed. In January, Facebook revised the algorithm that decides what posts users see on their news feeds. Now, users will see more posts from companies that include a picture or video. What does this actually mean?
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    5 tools to simplify Twitter
    Social Media Today
    By now, just about every marketer is already on Twitter — or at least aware that it's a fairly important means of getting the word out about their products. But who has time for all of that? This is where the importance of tools comes into play. The following are five Twitter tools to save you time and energy, and let you get back to running your business.
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    Looking for similar articles? Search here, keywords SOCIAL MEDIA BEHAVIOR.


    SPA CLINICALS
    TRENDING ARTICLE
    MOST POPULAR ARTICLE
    Occlusivity, moisturization potential of 3 topical corticosteroid products using skin trauma after razor shaving bioassay
    Journal of Drugs in Dermatology via PubMed
    Dysfunction of the epidermal barrier is generally considered a precursor of cutaneous inflammation that can directly contribute to the pathogenesis of skin diseases, notably atopic dermatitis. We also know that topical corticosteroids may actually impair the epidermal barrier by interfering with epidermal lipid synthesis.

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    Are you calling yourself a medical esthetician?
    Skin Inc.
    As attorneys specializing in medical spa law, we dedicate a large part of our practice traveling to different conferences and seminars to educate and inform medical spa professionals about the do's and don'ts of their industry.

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    What's the story on learning styles?
    Faculty Focus
    We have this tendency in higher education to throw babies out with bath water. It derives from dualistic thinking. Either something is right or wrong, it's in or out, up or down. As mature thinkers, we disavow these dichotomous perspectives, but then find their simplicity hard to resist. They make complicated things easy.

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    TEACHING TIPS


    Making mistakes is the key to learning
    By Brian Stack
    "If at first you don't succeed, try, try again." This phrase, etched into the minds of children for generations, was first popularized in a proverb by British educational writer William Edward Hickson in the late 1800s. It reminds us all how important mistakes are to the learning process. It is up to teachers to allow students to be free to practice and make mistakes and focus their deliberative practice on the things that are going to help them learn. Failure to do so would result in a generation of students who will be scared to raise their hands when they don't know the answer to a question.
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    On the edge of chaos: Where creativity flourishes
    Mind Shift
    If it's true, in Sir Ken Robinson's words, that "Creativity is not an option, it's an absolute necessity," then it's that much more imperative to find ways to bring creativity to learning. But first, we have to understand what conditions foster true creativity. One definition that scientists have agreed upon for creativity is the ability to create something that's both novel as compared to what came before and has value.
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    COA-APPROVED CONTINUING EDUCATION


    CE Articles from PCIJournal.com
    NCEA
    TRIGGERS & TREATMENT OF ATOPIC DERMATITIS: COA #PCIA0809   Exp. 8/1/2017  This educational activity has been approved for 1.0 CEs.   Download article and test.

    Learning objectives
    After reading this article and taking this test, the skin care professional will be able to:
    1. Describe the treatment modalities used to treat atopic dermatitis.
    2. Outline and understand the triggers that can exacerbate the disease.

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    POLITICAL ADVOCACY


    Register to vote
    NCEA
    Federal Election Commission — www.fec.gov

    Register to Vote — www.register-vote.com

    State-by-State Voter Laws and Registration Deadlines — www.declareyourself.com/voting_faq/state_by_state_info_2.html.

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    TUESDAY 'TOON





     

                     
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    Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
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