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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit May 28, 2014

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Are you ready to reach your potential?
NCEA
Attend a NCEA-sponsored prep class and receive free records verification — a $175 savings!
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WHAT'S THE LATEST?


Spas are now offering butt facials
Total Beauty
It was only a matter of time: Given the proliferation of butt selfies, or belfies, you knew that someone would create a special spa treatment designed specially for getting your butt Instagram perfect. And of course, it's straight outta Brooklyn, New York.
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'No hands' massage gaining popularity in the UK
Beauty World News
Looking for something less "hands on?" The "no hands" massage is gaining momentum as an increasingly popular form of massage, especially in the U.K. Why? Because of its reputation as a deeper massage for the client, as well as reducing the common occupational injury of painful wrists for the therapist, too. The Belmore Centre's specialist masseur, Michelle Callan, masters the unique technique using the forearms, elbows, knees and even the top of her head.
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Anti-aging skin treatments aren't just for women
WCCO-TV
When you ask men what they do to clean their face, the answer is probably going to be "soap and water." Anti-aging products are overwhelmingly targeted towards women. And many men don't know that there are things they can do to keep their faces looking younger, according to Dr. Jess Prischmann, a facial plastic surgeon in Edina, Minnesota.
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QUOTABLE


"I was thrilled when a friend informed me of the NCEA Certification Program. The more we learn, the better professionals we become. I would highly recommend others become NCEA Certified as well."

— Kathleen Arthur, Mason, Ohio



BUSINESS BRIEFS


3 tips to boost business sales with Pinterest
By Emma Fitzpatrick
What's the next step after your business has established a presence on social platforms? From Instagram to Facebook, each social platform comes with its own list of do's and don'ts for businesses. Don't auto-post. Do post relevant content on a regular basis. Pinterest, the image-driven scrapbook-esque social site, may not be getting enough of your attention this spring. Did you know Pinterest has more than 70 million users? Or that Pinterest will generate you four times more money per click than Twitter?
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Managing up: How to keep your boss happy
By Catherine Iste
One of the most important skills to develop is the art of keeping your boss happy. It does not matter how good you are at what you do, if your boss is not happy with you, life at work will be an uphill battle. This does not necessarily mean kissing up, buying gifts, selling out other people or any other actions that might undermine your professionalism. What it does mean is understanding what is important to your boss and making sure he/she gets it.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    7 signs you have too many toxins in your life (MindBodyGreen)
Building true customer loyalty, 1 customer at a time (Forbes)
Laser, light, energy cosmetic skin procedures increased 34 percent in 2013 (Healio)
Researchmoz presents facial esthetics market report (Skin Inc.)
How to attract traffic to your website (By Mayur Kisani)

Don't be left behind. Click here to see what else you missed.


MARKETING 101


A scientific take on viral marketing
Entrepreneur
In defining viral marketing, many creative descriptions have been put forward. At its core, viral marketing is simply the "spread of an idea" that helps market your business or cause. It's putting material out there that by its very nature attracts attention and discussion. Perhaps the most objective way to look at the practice of viral marketing is to examine the research of some highly intelligent folks who have dedicated years to deciphering the common elements of viral content.
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4 critical social media marketing trends every marketer must know
Techzim
Social media marketing is an ever evolving discipline and it is unsurprising that quite a number of new and useful trends surface now and again. These new ways of conducting social media marketing unlock immense value to companies. However, to make a multispoked social media strategy work, marketers should look beyond maintaining a mere presence on social platforms.
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Looking for similar articles? Search here, keywords MARKETING TRENDS.


SPA CLINICALS
TRENDING ARTICLE
MOST POPULAR ARTICLE
Point of care cutaneous imaging technology in melanoma screening and mole mapping
F1000Prime Rep via PubMed
Melanoma is a malignancy of melanocytes or pigment-producing cells located predominantly in the skin. It is less common than other skin cancers but causes the greatest number of skin cancer-related deaths worldwide. The incidence of melanoma continues to increase and early detection is the most promising means of decreasing morbidity and mortality.

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7 signs you have too many toxins in your life
MindBodyGreen
You think you're healthy, but you don't feel vibrant. You struggle to find the energy to get through the day. You're irritable. Your stomach isn't acting right. And all those headaches.

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Building true customer loyalty, 1 customer at a time
Forbes
The single most important thing you can do for your business is to get to work building true customer loyalty, one customer at a time. Stop fiddling with your pricing, stop tinkering with your technology, stop fishing for likes on Facebook.

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TEACHING TIPS


25 tips for teaching with apps
TeachThought
We've done tips in the past for teaching with tablets. This one is similar, so there is some overlap, but this has more to do with apps specifically. Here are 25 tips for teaching with apps.
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Using students' assumptions to challenge their thinking
Faculty Focus
With increasing stridence, college students and their parents frame their educational expectations with a consumer paradigm, viewing professors as their employees, universities as consumer markets and degrees as commodities. Here's a way to use this metaphor for good purpose. Rather than fight this flawed mentality, present the consumer model during one of your first class sessions and engage students in an exploration of its applicability to the educational enterprise.
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COA-APPROVED CONTINUING EDUCATION

COA-Approved Webinar Series
presented by the Society of Dermatology Skin Care Specialists


The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.


Adding Private Label to Your Practice
Presented by Cheryl Whitman

About the webinar:
Build your relationships based on trust by offering at-home skin care products — including Physician Branded Labels — create awareness of who you are and what services you offer. You are in the perfect position to take advantage of the benefits and this industry has to offer, which includes increased revenue and a stronger relationship of trust with your patients.

At the conclusion of this presentation the skin care specialist will be able to:
  1. Understanding marketing basics of your own products to increase profit margins.
  2. Increase understanding of your own products/ingredients that you use and sell.
  3. Create awareness of who you are and what other services you offer.
  4. Realize the benefits and opportunity to "go home" with your patients.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
  SDSS member fee: $19.95 click here
  Nonmember fee: $24.95 click here
For other SDSS approved courses, click here

Learn more about becoming a member


POLITICAL ADVOCACY


State Regulatory Issues
NCEA
State Legislative Alerts - Go to NCEA Archives
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TUESDAY 'TOON





 

                 
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Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608  
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
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