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Curvalicious! The latest in high-tech body contouring treatments
Les Nouvelles Esthétiques & Spa
Creator and CEO of the Esthetic Advisor Laser Academy Kristen Groop writes: As a busy skin care professional, I am able to keep up with trends easily by listening to my clients. Over the past couple of years, clients have been increasingly inquiring about alternatives to surgery for both fat loss and skin tightening. Of course, many have tried exercising and dieting, but want help eliminating fat and tightening the skin. Sorting out the technologies available for body contouring can be confusing, and there is quite a bit of hype surrounding these procedures. After talking with doctors and machine manufacturers and reading peer-reviewed research, I have organized these technologies by energy source.
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Spas find truth in treatments
It took Asia, where the inclination is to bridge the body and the mind, to produce the ideas governing the modern spa. When Singapore's Ho Kwon Ping first introduced Banyan Tree Resorts, he tapped into a need in many international travelers to alleviate the stress of modern life by reaching through sensual indulgence for spiritual goals at exactly that point where mere relaxation transcends into serenity.
5 game-changing beauty discoveries from around the world
The Huffington Post
What do roses, sake and cacao have in common? Other than being the makings to one truly magical date night, these three enticing ingredients all boast powerful skin-enhancing essentials, like vitamins and amino acids.
Beauty treatments you should (and shouldn't) get while pregnant
Expectant mamas know that back pain and swollen ankles come with carrying a baby for nine (almost 10) months. So when it comes time for a little pregnancy pampering, all moms-to-be wouldn't mind a relaxing massage or a fresh manicure. Before indulging in a little spa action, however, most moms will want to know which beauty treatments are safe for baby. Read on to see if you can still keep your monthly facials or waxing sessions.
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"The NCEA training manual is well written and the test was challenging. I would highly recommend becoming NCEA Certified to any skin care professional. The program is worth the investment. It is important for our industry that we have nationwide standards and practices and I am proud to be a part of NCEA working toward that goal."
— Nicole Elizabeth Esch, Naples, Florida
Using customer stories to win new business
American Express OPEN Forum
Three small-business leaders reveal how incorporating customer stories into their marketing helped them increase sales and win over new customers.
10 tests to assess influence
By Randall Craig
Influencers can recommend you — or they can hurt you. They can bring your name to a completely new audience and provide unique insights because of their relationships. Developing strong relationships with them is important — but how do you know who they are? And more particularly, how might you assess the power of their influence? Here are 10 tests that can help.
Is influencer marketing a trendy or smart strategy?
Small Business Trends
Around 2003, many businesses were built by buying pay-per-click ads on the cheap. A similar opportunity exists today, but this time around, social media influencer marketing is the trendy strategy. It's a strategy to which advertisers — including small businesses — are paying close attention.
5 advantages of content marketing
By Mayur Kisani
Content marketing enables a brand to provide content that customers want in exchange for permission to market a product or service. Attention is the new currency — the new metric toward which brand marketers are shifting focus, away from traditional digital metrics like the click. Content marketing is a branding exercise. Branding by definition is about creating an ongoing connection with a consumer so as to be at the top of their consideration list during purchase. Here are five advantages of content marketing in more detail.
50 alternatives to lecturing
As teachers, when we lecture, we have the best of intentions. We have a concept we want the class to understand, so we stand and explain it to them. We give them background. Offer details. Anticipate and pre-empt common misconceptions. Illuminate the more entertaining bits. Emphasize the nuance. So explaining things isn't "bad," so how about beginning with some clarification.
How distractions cause stress and impede your ability to function
By Michael S. Haro, Ph.D.
If you are easily distracted, your level of stress likely rises with these distractions. In this state, your potential for making poor decisions and mistakes increases. Leaders and managers constantly face their share of distractions, so it's important to know how to handle them in the appropriate manner. Distractions are always present, and your reaction controls your behavior. The slogan, "As you think, so you go," fits because your thoughts direct your actions and behavior. Everything you do is a result of what you are thinking at the time.
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COA-APPROVED CONTINUING EDUCATION
Skin Management Programs Using Advanced Technologies|
presented by the Society of Dermatology Skin Care Specialists
The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.
Cosmeceutical and Prescription Products
Combining Safely and Effectively
Presented by Patricia Martorana
About the webinar:
Prescription medications have long been the standard of care for many skin conditions. It is becoming evident that achieving and maintaining healthy skin requires a holistic treatment plan for each patient. Customized daily care regimens that address each patient's unique skin challenges can provide more dramatic outcomes than can be attained with prescriptions alone.
At the conclusion of this presentation the skin care specialist will be able to:
Order this webinar:
- List the most commonly used prescription medications for cosmetic skin concerns.
- Discuss the mechanism of action of commonly used prescription medications.
- Explore optimal cosmeceutical regimens that work in tandem with medications.
- Elucidate the cosmeceutical ingredients beneficial to various skin concerns and those to avoid.
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
SDSS member fee: $19.95 click here
Nonmember fee: $24.95 click here
For other SDSS approved courses, click here
Learn more about becoming a member
NCEA-sponsored Prep Class — Aug. 24
San Jose, California
Saturday, Aug. 24
• Members: $125
• Nonmembers: $149
Membership status must be current on day of event.
- Complimentary NCEA Certified Records Verification ($175 value)
- 2-day all inclusive admission to The International Congress of Esthetics and Spa
- Certificate of Attendance from the International Congress of Esthetics and Spa
Additional NCEA-sponsored Prep Classes:
Sept. 19 - Long Beach, California
Oct. 24 - Philadelphia
NCEA Code of Ethics
Do you know? NCEA's code of ethics on ...
- Client Relationships
- Scope of Practice
Colby Horton, Vice President of Publishing, 469.420.2601
Download media kit
Rebecca Eberhardt, Content Editor, 469.420.2608
Susanne S. Warfield, NCEA Executive Director, 201.670.4100
NCEA Membership & Regulatory Standards
NCEA Certified & Commission on Accreditation
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