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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit June 02, 2015

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Curvalicious! The latest in high-tech body contouring treatments
Les Nouvelles Esthétiques & Spa
Creator and CEO of the Esthetic Advisor Laser Academy Kristen Groop writes: As a busy skin care professional, I am able to keep up with trends easily by listening to my clients. Over the past couple of years, clients have been increasingly inquiring about alternatives to surgery for both fat loss and skin tightening. Of course, many have tried exercising and dieting, but want help eliminating fat and tightening the skin. Sorting out the technologies available for body contouring can be confusing, and there is quite a bit of hype surrounding these procedures. After talking with doctors and machine manufacturers and reading peer-reviewed research, I have organized these technologies by energy source.
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WHAT'S THE LATEST?


Spas find truth in treatments
TravelPulse
It took Asia, where the inclination is to bridge the body and the mind, to produce the ideas governing the modern spa. When Singapore's Ho Kwon Ping first introduced Banyan Tree Resorts, he tapped into a need in many international travelers to alleviate the stress of modern life by reaching through sensual indulgence for spiritual goals at exactly that point where mere relaxation transcends into serenity.
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5 game-changing beauty discoveries from around the world
The Huffington Post
What do roses, sake and cacao have in common? Other than being the makings to one truly magical date night, these three enticing ingredients all boast powerful skin-enhancing essentials, like vitamins and amino acids.
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Beauty treatments you should (and shouldn't) get while pregnant
POPSUGAR
Expectant mamas know that back pain and swollen ankles come with carrying a baby for nine (almost 10) months. So when it comes time for a little pregnancy pampering, all moms-to-be wouldn't mind a relaxing massage or a fresh manicure. Before indulging in a little spa action, however, most moms will want to know which beauty treatments are safe for baby. Read on to see if you can still keep your monthly facials or waxing sessions.
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QUOTABLE


"The NCEA training manual is well written and the test was challenging. I would highly recommend becoming NCEA Certified to any skin care professional. The program is worth the investment. It is important for our industry that we have nationwide standards and practices and I am proud to be a part of NCEA working toward that goal."

— Nicole Elizabeth Esch, Naples, Florida



BUSINESS BRIEFS


Using customer stories to win new business
American Express OPEN Forum
Three small-business leaders reveal how incorporating customer stories into their marketing helped them increase sales and win over new customers.
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10 tests to assess influence
By Randall Craig
Influencers can recommend you — or they can hurt you. They can bring your name to a completely new audience and provide unique insights because of their relationships. Developing strong relationships with them is important — but how do you know who they are? And more particularly, how might you assess the power of their influence? Here are 10 tests that can help.
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MARKETING 101


Is influencer marketing a trendy or smart strategy?
Small Business Trends
Around 2003, many businesses were built by buying pay-per-click ads on the cheap. A similar opportunity exists today, but this time around, social media influencer marketing is the trendy strategy. It's a strategy to which advertisers — including small businesses — are paying close attention.
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5 advantages of content marketing
By Mayur Kisani
Content marketing enables a brand to provide content that customers want in exchange for permission to market a product or service. Attention is the new currency — the new metric toward which brand marketers are shifting focus, away from traditional digital metrics like the click. Content marketing is a branding exercise. Branding by definition is about creating an ongoing connection with a consumer so as to be at the top of their consideration list during purchase. Here are five advantages of content marketing in more detail.
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SPA CLINICALS
TRENDING ARTICLE
MOST POPULAR ARTICLE
Consumer preferences for teledermoscopy screening to detect melanoma early
Journal of Telemedicine and Telecare via PubMed
"Store and forward" teledermoscopy is a technology with potential advantages for melanoma screening. Any large-scale implementation of this technology is dependent on consumer acceptance.

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Social media spring cleaning for your spa business
4Hoteliers
When is the last time that you paid close attention to your social media efforts, beyond posting on Facebook and Twitter? Let's face it, social media is fun and easily accessible, but it takes work, time and money.

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Time to get plastic microbeads out of personal care products
Sustainablog
Single-use materials, whether disposable items or packaging, are wasteful ... but, at the very least, there are usually responsible options available for their end of life.

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TEACHING TIPS


50 alternatives to lecturing
TeachThought
As teachers, when we lecture, we have the best of intentions. We have a concept we want the class to understand, so we stand and explain it to them. We give them background. Offer details. Anticipate and pre-empt common misconceptions. Illuminate the more entertaining bits. Emphasize the nuance. So explaining things isn't "bad," so how about beginning with some clarification.
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How distractions cause stress and impede your ability to function
By Michael S. Haro, Ph.D.
If you are easily distracted, your level of stress likely rises with these distractions. In this state, your potential for making poor decisions and mistakes increases. Leaders and managers constantly face their share of distractions, so it's important to know how to handle them in the appropriate manner. Distractions are always present, and your reaction controls your behavior. The slogan, "As you think, so you go," fits because your thoughts direct your actions and behavior. Everything you do is a result of what you are thinking at the time.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    5 over-the-top concierge services in Las Vegas (USA Today)
Ice cold therapy: Promoting full body rejuvenation (WUSA-TV)
Time to get plastic microbeads out of personal care products (Sustainablog)
Setting the microneedling record straight (Skin Inc.)

Don't be left behind. Click here to see what else you missed.


COA-APPROVED CONTINUING EDUCATION

Skin Management Programs Using Advanced Technologies
presented by the Society of Dermatology Skin Care Specialists


The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.


Cosmeceutical and Prescription Products Combining Safely and Effectively
Presented by Patricia Martorana

About the webinar:
Prescription medications have long been the standard of care for many skin conditions. It is becoming evident that achieving and maintaining healthy skin requires a holistic treatment plan for each patient. Customized daily care regimens that address each patient's unique skin challenges can provide more dramatic outcomes than can be attained with prescriptions alone.

At the conclusion of this presentation the skin care specialist will be able to:
  1. List the most commonly used prescription medications for cosmetic skin concerns.
  2. Discuss the mechanism of action of commonly used prescription medications.
  3. Explore optimal cosmeceutical regimens that work in tandem with medications.
  4. Elucidate the cosmeceutical ingredients beneficial to various skin concerns and those to avoid.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
  SDSS member fee: $19.95 click here
  Nonmember fee: $24.95 click here
For other SDSS approved courses, click here

Learn more about becoming a member


NCEA-sponsored Prep Class — Aug. 24


San Jose, California
Saturday, Aug. 24

REGISTER NOW
• Members: $125
• Nonmembers: $149

Includes:
  • Complimentary NCEA Certified Records Verification ($175 value)
  • 2-day all inclusive admission to The International Congress of Esthetics and Spa
  • Certificate of Attendance from the International Congress of Esthetics and Spa
Membership status must be current on day of event.

Additional NCEA-sponsored Prep Classes:
Sept. 19 - Long Beach, California
Oct. 24 - Philadelphia


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POLITICAL ADVOCACY


NCEA Code of Ethics
NCEA
Do you know? NCEA's code of ethics on ...
  • Client Relationships
  • Scope of Practice
  • Professionalism

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TUESDAY 'TOON





 

                 
NETT News
Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608  
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
NCEA Membership & Regulatory Standards

NCEA Certified & Commission on Accreditation

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