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Brows are back: It's time to embrace strong, face-framing arches
New York Daily News
Step away from the tweezers. Out are the eyebrows of the '90s and aughts, the plucked-to-death, thinner than the plot of "16 and Pregnant." In are the strong, face-framing brows that border on Neanderthal. Need proof? Look no farther than the runways of New York, Milan and Paris, where models like Cara Delevigne showed off impossibly thick, luscious brows in show after show — brows so powerful that they have their own Twitter handle.
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WHAT'S THE LATEST?


US cosmetics chemicals market tipped to take off
CosmeticsDesign.com USA
The growing demand for active ingredients focused on multifunctional and men's grooming products, along with old favorites, such as anti-aging, is tipped to boost the cosmetics chemicals market in the United States. Cosmetic chemicals are the core ingredients used for formulating personal care products and the demand for cosmetic chemicals has been increasing due to the growing number of new multifunctional product launches.
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How delivery systems change skin care effectiveness
Skin Inc.
The skin is the largest organ of the human body and makes up about 15 percent of body weight. Its complex, water-resistant structure fulfills numerous protective functions against environmental exposures, such as UV radiation and other harmful toxins; as well as chemical, microbial and physical influences. The nature of the skin's anatomy limits permeability, which is advantageous as a defense mechanism, but presents a challenge in delivering ingredients into the skin. Topical or transdermal delivery of ingredients are heavily researched for drug applications in the pharmaceutical world and there are connections and beneficial clinical findings that can be translated for the cosmetic skin care industry, as well.
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Scientists urge study of environmental factors that may speed aging
National Georgraphic
Why do our bodies age at different rates? Why can some people run marathons at the age of 70, while others are forced to use a walker? Genes are only part of the answer. A trio of scientists from the University of North Carolina argue in a new paper that more work needs to be done on "gerontogens"—factors, including substances in the environment, that can accelerate the aging process.
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QUOTABLE


"Becoming NCEA Certified was a way for me to further demonstrate that my knowledge and professionalism about skin care is top notch. It is important to me that my clients have a standard they can look to in order to feel secure in my services, and becoming certified was an important part of providing that assurance."

— Sandra Cragun, Eugene, Oregon



BUSINESS BRIEFS


10 ways to target men
Professional Beauty
Much has been made of the recent growth in male grooming. The value of the men's professional treatments market grew a massive 16 percent in the U.K. 2013, according to analyst Kantar. But for the average salon or spa, grabbing a slice of that market is still a challenge. Men might be more clued up about skin care, but they still are not confident walking into a salon full of women to ask about it. So how do you get these potential big spenders through your door? At the recent Professional Beauty London show, an expert panel session discussed exactly that.
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How a new take on the 80/20 rule can boost your business
American Express OPEN Forum
You've all heard the adage that 80 percent of your business comes from 20 percent of your customers. By this logic, someone may (erroneously) assume that if a business has 1,000 customers, it can expect to see 200 of them on a regular basis. Of course, if you've been your own boss for any length of time, you know better. Does this mean that the 80/20 rule is bunk? No. Instead, small-business owners may want to interpret it this way: At least 20 percent of the customers who enter your virtual or physical front door have the potential to make a purchase, come back or refer a friend — even if they were only browsing. All you have to do is figure out which 20 percent they are.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    7 signs you have too many toxins in your life (MindBodyGreen)
Building true customer loyalty, 1 customer at a time (Forbes)
Laser, light, energy cosmetic skin procedures increased 34 percent in 2013 (Healio)
Researchmoz presents facial esthetics market report (Skin Inc.)
How to attract traffic to your website (By Mayur Kisani)

Don't be left behind. Click here to see what else you missed.


MARKETING 101


5 common social media mistakes and how to avoid them
Business 2 Community
Social media can help expand your personal and company brand, if it's done right. If social media is done poorly, it could send the wrong message to your community, hurting your brand. It is important that you don't put your social media on autopilot and neglect it. Social media takes a lot of care and feeding. Here's a list of five common social media mistakes and how you can avoid them.
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4 simple questions to ask in each selling situation
By Marc Wayshak
Author of books regarding sales and leadership Marc Wayshak writes: "Over 500,000 startups are born each year in the United States alone. Impressed by that number? Don't be — because 50 percent of those startups fail within their first year. And, within the next four years, another 50 percent or more will fail. The environment for small business is hostile. If you're running a small business today, you know what I mean. Luckily, there are ways to master your environment and give your company a leg up. The number one rule is this: You absolutely must know how to sell your product or service. And you need to do it better than your competitors do."
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Looking for similar articles? Search here, keywords SELLING TACTICS.


SPA CLINICALS
TRENDING ARTICLE
MOST POPULAR ARTICLE
Topical agents and dressings for fungating wounds
The Cochrane Library
Fungating wounds arise from primary, secondary or recurrent malignant disease and are associated with advanced cancer. A small proportion of patients may achieve healing following surgical excision, but treatment is usually palliative.

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'No hands' massage gaining popularity in the UK
Beauty World News
The "no hands" massage is gaining momentum as an increasingly popular form of massage, especially in the U.K. Why? Because of its reputation as a deeper massage for the client, as well as reducing the common occupational injury of painful wrists for the therapist, too.

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25 tips for teaching with apps
TeachThought
We've done tips in the past for teaching with tablets. This one is similar, so there is some overlap, but this has more to do with apps specifically. Here are 25 tips for teaching with apps.

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TEACHING TIPS


Instead of framing 'failure' as a positive, why not just use positive words?
MindShift
In recent months, authors, school districts and big thinkers have promoted failure as a valuable experience for young people, specifically students. The premise behind this argument could be valuable, as evidence exists showing students do best when they have space to wrestle and struggle when engaged in trial and error, design-based or problem-based learning. These research-defined terms and approaches have a long and successful history in educational practice and outcomes. But if that's the case, why are we pushing the use of such a loaded work like failure in our societal discourse on education?
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COA-APPROVED CONTINUING EDUCATION

COA-Approved Webinar Series
presented by the Society of Dermatology Skin Care Specialists


The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.


The Legal & Ethical Implications of Working in Med Spas
Presented by Alex R. Thiersch

About the webinar:
This webinar will focus on the role of skin care specialists in med spas. Our experienced lawyers will provide an overview of the med spa business, discussing how to succeed in this industry while working legally and ethically within the confines of federal and state laws. This webinar is ideal for estheticians, cosmetologists and skincare specialists.

At the conclusion of this presentation the skin care specialist will be able to:
  1. Learn what defines a med spa and about the guidelines that govern the med spa industry.
  2. Outline role of skin care specialists in the med spa setting and what types of treatments and procedures skin care specialists can and cannot perform.
  3. Examine the regulatory issues concerning the med spa industry, such as fee-splitting, improper ownership structure, corporate practice of medicine, lack of physician supervision and delegation, and false or improper advertising of professional medical services.
  4. Describe ways skin care specialists legally fit into the med spa setting.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
  SDSS member fee: $19.95 click here
  Nonmember fee: $24.95 click here
For other SDSS approved courses, click here

Learn more about becoming a member


POLITICAL ADVOCACY


10 steps to protect your future
NCEA
The first step to getting involved is to join the NCEA and post your Membership Certificate for your clients to see. Annual dues equate to one latte a month — that's only $3.75 to protect your future. Protecting your future as an esthetician is not just about making money. Know what your professional licensing, state regulatory boards and legislators are doing.
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TUESDAY 'TOON





 

                 
NETT News
Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608  
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
NCEA Membership & Regulatory Standards

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