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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit June 10, 2014

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Green spas in a nutshell
By Beatrice (Vallant) Hochegger
The series of articles on green spas has shown that being green is a trend that will affect the spa industry globally. On the one hand, consumers start demanding eco-friendly spa experiences, and on the other hand, spa owners and managers create green philosophies in order to save resources and protect the environment. Being green is associated with numerous advantages, but also with disadvantages and challenges on several levels. The biggest problem the spa industry has to overcome is the phenomenon of green washing.
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WHAT'S THE LATEST?


Growing indications for laser-assisted drug delivery
MedEsthetics
A new review of laser-assisted drug delivery highlights the potential of laser technology to increase efficacy and reduce side effects of prescription medications. "Laser Assisted Drug Delivery: A Review of An Evolving Technology," by Drs. Lindsay R. Sklar, Christopher T. Burnett, Jill S. Waibel, Ronald L. Moy and David M. Ozog, was published in the April issue of Lasers in Surgery and Medicine.
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Hard Rock Hotels launches world's 1st music-derived spa treatments
eTurboNews
Hard Rock Hotels & Casinos announces Rhythm and Motion the world's first fully immersive music-centric spa menu utilizing amplified vibrations, pressures and patterns, as the foundation of its treatments. This groundbreaking experience takes guests on a rhythmic massage journey — bass vibrations ripple through the massage table as treble beats come from above, sending pulses through the body and leaving guests feeling energized and invigorated.
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Spa industry experiences slight decline in Q1 2014
Skin Inc.
After increasing in the fourth quarter of 2013, the Professional Beauty Association's Salon/Spa Performance Index declined slightly 0.8 percent in the first quarter of 2014, declining to its lowest level in a year. Softer sales and customer traffic contributed to the decrease. Furthermore, the Current Situation Index fell by 1.4 percent to 100.3, while the Expectations Index decreased by 0.3 percent to 104.6
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QUOTABLE


"NCEA Certification raises the bar for estheticians to demonstrate their education and expertise using state of the art modalities and ensuring client safety is at the heart of every procedure. I am proud to help lead the way and encourage others to join us via their own certification."

— Judith Culp, Eugene, Oregon



BUSINESS BRIEFS


4 tech trends that small businesses should not ignore
The Huffington Post
Technology continually is reshaping the business landscape by changing the way companies operate, interact with customers and pursue new avenues for growth. But the sheer number of new technology platforms and emerging ideas can make it difficult to pinpoint the trends that will matter most to your small business. Here are four key technology trends small-business owners should be aware of and what they could mean for the future of your company.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Brows are back: It's time to embrace strong, face-framing arches (New York Daily News)
How delivery systems change skin care effectiveness (Skin Inc.)
Scientists urge study of environmental factors that may speed aging (National Geographic)
5 common social media mistakes and how to avoid them (Business 2 Community)
US cosmetics chemicals market tipped to take off (CosmeticsDesign.com USA)

Don't be left behind. Click here to see what else you missed.


MARKETING 101


6 email marketing tips to help your business grow
AllBusiness.com
If you're not using email marketing to connect with your customers and prospects, you're leaving a lot of money on the table. The Internet today allows any small business to build a wide reach — if you know how to get the attention of those online.
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4 steps to social media marketing success
Business 2 Community
Whether you're gathering "likes" on Facebook, hashtagging on Twitter or networking on LinkedIn, you likely have an idea of just how expansive and complex social media can be — and that complexity only doubles if you're using it for online business. You have to manage a lot and work pretty hard to keep your social media working properly. This often is why social media is abandoned by many online business professionals. For some, it can be just too much to handle; and if you're not handling it effectively, your pay off may not seem like it's worth the effort.
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Looking for similar articles? Search here, keywords SOCIAL MEDIA MARKETING.


SPA CLINICALS
TRENDING ARTICLE
MOST POPULAR ARTICLE
Thermal insulation for preventing inadvertent perioperative hypothermia
The Cochrane Library
Inadvertent perioperative hypothermia occurs because of interference with normal temperature regulation by anesthetic drugs and exposure of skin for prolonged periods. Thermal insulation should reduce heat loss through convection and radiation and potentially help avoid hypothermia.

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How a new take on the 80/20 rule can boost your business
American Express OPEN Forum
You've all heard the adage that 80 percent of your business comes from 20 percent of your customers. By this logic, someone may (erroneously) assume that if a business has 1,000 customers, it can expect to see 200 of them on a regular basis. Of course, if you've been your own boss for any length of time, you know better.

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10 ways to target men
Professional Beauty
Much has been made of the recent growth in male grooming. The value of the men's professional treatments market grew a massive 16 percent in the U.K. 2013, according to analyst Kantar. But for the average salon or spa, grabbing a slice of that market is still a challenge.

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TEACHING TIPS


Teaching the brain to learn
THE Journal
Many educators have heard the old maxim, "If all learning is zero to 10, then zero to one is the most important." Brain research backs up this nugget of wisdom and neuroscientists, such as Bruce E. Wexler, a professor of psychiatry at Yale University School of Medicine, believes nurture may play a larger role than nature when the test scores are tallied.
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Pay attention! How to actively teach listening skills
By Erick Herrmann
If you ask teachers what their greatest frustrations are in the classroom, inevitably you will be told that students do not know how to listen. When listening, students need not only to hear the words, but also to distill the most important messages from what is being said and integrate those words into their understanding. For students with processing disorders and for students who are learning English as a new language, this can be especially challenging. Yet many teachers have not been shown how to explicitly teach listening skills in their teacher education programs or through professional development.
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COA-APPROVED CONTINUING EDUCATION

COA-Approved Webinar Series
presented by the Society of Dermatology Skin Care Specialists


The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.


Cell Deficiency and the Benefit of the Mushroom
Presented by Patricia Martorana

About the webinar:
Traditions of healing are now redefined and mushrooms are making an impact on the aesthetic industry. They have the ability to normalize skin's pH and remove inflammation. Mushroom stem cells act like super sponges that eliminate toxins from the skin, making them ideal to combat environmental stress. They contain power-house antioxidant that enhances cellular recovery from environmental surroundings.

At the conclusion of this presentation the skin care specialist will be able to:
  1. Analyze and assess free radical damage and cell deficiency.
  2. Recognize the use of medicinal mushrooms in ancient traditions.
  3. List the five key mushrooms, their functions.
  4. Distinguish how stem cell technology can be applied in treatments to replenish healthy skin cells.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
  SDSS member fee: $19.95 click here
  Nonmember fee: $24.95 click here
For other SDSS approved courses, click here

Learn more about becoming a member


POLITICAL ADVOCACY


State Regulatory Issues
NCEA
State Legislative Alerts - Go to NCEA Archives
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TUESDAY 'TOON





 

                 
NETT News
Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608  
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
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