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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit July 01, 2014

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Take a plunge at America's hot springs hot spots
By Dave G. Houser
Are you ready for a low-cost, relaxing — even healthful — getaway that you can enjoy summer or winter? Well then, let's go hot spring hunting. A government report has identified 1,661 hot springs in the United States, so there are plenty of choices. These springs are mostly concentrated in volcanic regions out West, but there are notable examples in the South and East as well. Some hot springs remain in a natural state, but most have become commercialized, forming the nucleus of resorts and health spas. So let's take a look at a variety of hot springs hot spots scattered across the country.
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WHAT'S THE LATEST?


Saunas, soaking and chess: Hungary's best spas
CNN
With more than 1,000 hot springs gurgling beneath 80 percent of the country, a trip to Hungary isn't complete without one thing: a visit to a spa. The Romans chanced upon Hungary's healing waters more than 2,000 years ago, but the Ottoman Turks really got things going in the 16th century, importing their social spa culture. While the word "spa" can conjure images of being pampered in a luxurious setting, in Hungary it's quite different.
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Time to scrub out plastic from our beauty products
Pai
The ongoing debate around plastic microbeads came to a head with Illinois becoming the first U.S. state to ban their use in skin care products with Ohio, California and New York looking like they'll be following suit. Microbeads aren't only a U.S. problem but a global one — environmental groups across Europe have been campaigning for their removal for years.
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Making your spa man-friendly
Skin Inc.
It may seem hard to believe, but 47 percent of spa-goers are male, according to the International Spa Association. Men no longer are secretly sneaking their partners' skin care creams and masks — they are embracing skin "man-tinence" and openly are taking care of their appearances. It is a new dawn for the skin care industry and an exciting expanding market for spas.
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QUOTABLE


"Being NCEA Certified first of all, enhances my confidence. I can rely on having a support system. Secondly, I use the NCEA Certified logo on all my promotional material, including my business sign and display ad on a local city bus. My clients have increased confidence in me, realizing that I continue my education and keep abreast with latest developments. They respect me as a professional. I believe in client education and the same information that I gave to clients before becoming NCEA Certified — is now being accepted without reservation. Thirdly, being certified distinguishes me from my competition. I highly recommend becoming NCEA Certified."

— Ingeborg Anna Kolar, Albany, Oregon



BUSINESS BRIEFS


5 ways to turn your customer complaints into business ideas
Business News Daily
Do you cringe when a customer complains? If so, it's time to start thinking of those complaints as possible opportunities instead of problems — opportunities that could lead to new product lines, services or a new venture. But how do you actually identify new business ideas hiding in your customer complaints? Here are five tips to get you started.
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When business is good, customer service gets tested
Business 2 Community
You know your company is doing well when new business comes in the door and old customers keep coming back. During growth spurts, time gets tight. That's when customer care is most in jeopardy. It starts with a whisper that creeps into even the most dedicated minds. That whisper will have you weighing which customers are "worth" your limited time and which ones can be put off "for just a while."
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The spiritual side of the spa (WTMJ-AM)
Infinite Beauty looks at some of the strangest spa treatments (Inquisitr)
8 tips for effective employee praise (Lead Change Group)
Sensitive skin product sales have taken off this year (Spa Opportunities)
Increase revenue through customer service (By Greg Witz)

Don't be left behind. Click here to see what else you missed.


MARKETING 101


Using postcards to generate calls and referrals
By Jeffrey Dobkin
A letter is the best marketing tool. In a letter, you have time and space to sell, sell, sell. You can explain benefits and features. You can show facts and figures. But a letter is a lot of work and expense: printing, folding, including a brochure to add a harder sell and credibility, envelope, mail shop services for inserting, postage, affixing postage, imaging name and address. Lots of handling. Postcards, on the other hand, can be effective and are certainly less work. Postcards enjoy high readership because once the recipient picks it up and is ready to toss it out — hey, she's read it!
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7 outstanding content marketing tips for small businesses
Search Engine Watch
Small businesses historically have been slow to adopt the content marketing strategies that corporate marketers use. But as SEO has evolved significantly in recent years, it has become clear that small businesses need to include how-tos, e-books, comparison guides and other content marketing techniques to remain competitive in the rankings. Whether the content is created in-house or outsourced to an agency, there will be a time when creative ideas for interesting new content become scarce. Here are seven tips for creating outstanding content.
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Looking for similar articles? Search here, keywords SOCIAL MEDIA MARKETING.


SPA CLINICALS
TRENDING ARTICLE
MOST POPULAR ARTICLE
Hospitalist perspective on treatment of skin, soft tissue infections
Mayo Clinic via PubMed
The prevalence of skin and soft tissue infections has been increasing in the United States. These infections are associated with an increase in hospital admissions. Hospitalists play an increasingly important role in the management of these infections and need to use hospital resources efficiently and effectively.

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Infinite Beauty looks at some of the strangest spa treatments
Inquisitr
In the pursuit of physical beauty, it seems that there no longer are any boundaries in the struggle to achieve the "perfect look." The spa is a popular place for those seeking relaxation and pampering in a luxurious environment, but gone are the days when clients sought a simple massage — and not much else.

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The new science of marketing
Bloomberg Businessweek
Creating a marketing plan used to be more art than science. We'd scrabble for a bit of information here and there, crunch some numbers, wet our finger to determine wind direction and then go with our gut. No more.

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TEACHING TIPS


5 ways to make the most of your nonteaching time
Edutopia
Time. It's the thing every teacher needs more of and no teacher has enough of. Whether you wish to get deeper into student data analysis or want to spend more time with your own children, no teacher has enough hours in the day to do it all. But with very careful planning of their nonteaching time, many teachers get more time back in their lives. Here are the top five ways you can make the most of your limited "free" time each week.
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COA-APPROVED CONTINUING EDUCATION

COA-Approved Webinar Series
presented by the Society of Dermatology Skin Care Specialists


The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.


Meeting Expectations Of Your Practice As Well As Your Patients
Presented by Pamela Matheny, MBA/HCM, CMPE, MoPM, CPC

About the webinar:
How does the skin care specialist balance the competing needs of patients, employer and other staff in today's busy medical practice in challenging economic times? Sometimes, meeting the needs of everyone involved can be frustrating and may affect patient satisfaction. This presentation will provide information about keeping balance in competing needs and protecting your value. 1.0 CE through Feb. 7, 2017.

At the conclusion of this presentation the skin care specialist will be able to:
  1. Understand the need to balance competing needs.
  2. Develop and encourage engagement of all staff.
  3. Define leadership responsibility for role modeling desirable behaviors.
  4. Identify how social exchange theory influences provider/patient/employee/leader interactions.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
  SDSS member fee: $19.95 click here
  Nonmember fee: $24.95 click here
For other SDSS approved courses, click here

Learn more about becoming a member


POLITICAL ADVOCACY


Find your federal and state officials
NCEA
You can find state and federal officials using these websites:

www.govengine.com

www.usa.gov

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TUESDAY 'TOON





 

                 
NETT News
Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608  
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
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