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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit July 08, 2014

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Industry responds to teenage client's reaction to brow treatment
Professional Beauty Magazine
The recent tabloid story of a disastrous brow treatment carried out on a teenage client highlights the importance of patch testing before tints. The story, published in the Metro on July 1, reported that a client aged 13, accompanied by a friend of her mother, received an eyebrow wax and decided to add on a brow tint treatment. The therapist performed the tint without a carrying out a patch test, despite the client saying that she'd had allergic reactions to hair dye in the past.
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WHAT'S THE LATEST?


Skin care devices work, but do we know about them?
CosmeticsDesign-Europe.com
New consumer research has found that people using skin care devices are happy with the outcome but awareness is low, offering a great marketing opportunity for companies in this space. The research, carried out by Kline, finds that 7 out of 10 people surveyed that own devices are either "satisfied" or "very satisfied." However the response, "didn't know about them," is the second most commonly reason given from those that have not yet tried an at-home beauty device.
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New eyelash studio helps women 'wake up pretty'
Evanston Review
Annette Pecora will never forget the first time she ever got eyelash extensions. "I was getting older and I felt like I needed a lift," she said. "From the minute I looked in the mirror with the lashes on, I felt so pretty I wanted to skip. There is something lashes do that is transforming." Pecora's love of her long eyelashes led to The 60's Beauty Lash, the eyelash extensions studio she opened in June with her business partner, Gia Amato-Miller.
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Are vitamin injections really safe?
Gulf News
Madonna is a fan. So are Brad Pitt, Simon Cowell and Cara Delevingne. Pop star Rihanna even tweeted a picture of herself getting a blast of energy and nutrients through an IV. Celebrities and those in the know don't have time for spas, weeks of detoxing or holidays to rejuvenate. Instead they're hooking up to a vitamin drip for an instant boost 
of the essential vitamins straight into their blood stream.
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QUOTABLE


"Being NCEA Certified first of all, enhances my confidence. I can rely on having a support system. Secondly, I use the NCEA Certified logo on all my promotional material, including my business sign and display ad on a local city bus. My clients have increased confidence in me, realizing that I continue my education and keep abreast with latest developments. They respect me as a professional. I believe in client education and the same information that I gave to clients before becoming NCEA Certified — is now being accepted without reservation. Thirdly, being certified distinguishes me from my competition. I highly recommend becoming NCEA Certified."

— Ingeborg Anna Kolar, Albany, Oregon



BUSINESS BRIEFS


Why reputation and relationships are vital to your career
By Maria Huntley
Director of education and training at IntrinXec Management Maria Huntley writes: "I recently took 12 minutes out of my busy day to listen to a speech by a former colleague. Andrea Mokros delivered the commencement address at the University of Minnesota College of Liberal Arts, and her message about the important role that your reputation and relationships play in your life really resonated with me. I would like to share the key messages I took away from the commencement address with everyone who is looking for that next great opportunity."
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5 tips to keep the customer experience momentum going
MarketingProfs
We've all heard the amazing stories of businesses that "surprise and delight" customers, like the airline that slyly asked passengers what they wanted for Christmas as they boarded their plane, then had those gifts waiting for them when the customers arrived at their destination. These initiatives are certainly great ways to go above and beyond for customers — and they're just plain fun for all involved. But the customer experience must be more than an occasional highlight.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    5 ways to turn your customer complaints into business ideas (Business News Daily)
Saunas, soaking and chess: Hungary's best spas (CNN)
Making your spa man-friendly (Skin Inc.)
7 outstanding content marketing tips for small businesses (Search Engine Watch)

Don't be left behind. Click here to see what else you missed.


MARKETING 101


Skin care entrepreneur marketing products by catalog to grow beyond Web
Newsday
Christine Laureano, founder of Hampton Bays-based Ba6 Botanicals, is competing for a sliver of the $100 billion skin care market. When she started her business 14 years ago, there were far fewer competitors to her handmade, natural lotions and creams. She launched online sales in 2011, but now with an eye on taking the business to the next level, she's trying to find another sales vehicle that will help her stand out and reach customers directly. Online just isn't enough, says Laureano, 52. So she's turning to one of the oldest forms of direct-mail marketing: catalogs.
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Using social media to grow your email list
By Mayur Kisani
Your email database is the most important and valuable marketing asset you will ever own. Email is the most personal and direct way of reaching customers. Social media can be a great supplementary tool — to engage prospects and customers, build relationships with them and also generate leads. The more leads you have, the more sales you can possibly make. It is a simple and direct relationship. Here's how you can use social media to grow your email list.
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Looking for similar articles? Search here, keywords SOCIAL MEDIA MARKETING.


SPA CLINICALS
TRENDING ARTICLE
MOST POPULAR ARTICLE
Topical benzoyl peroxide for acne
The Cochrane Library
This is the protocol for a review and there is no abstract. The objectives are to assess the effects of benzoyl peroxide for acne.

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Take a plunge at America's hot springs hot spots
By Dave G. Houser
Are you ready for a low-cost, relaxing — even healthful — getaway that you can enjoy summer or winter? Well then, let's go hot spring hunting.

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Time to scrub out plastic from our beauty products
Pai
The ongoing debate around plastic microbeads came to a head with Illinois becoming the first U.S. state to ban their use in skin care products with Ohio, California and New York looking like they'll be following suit.

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TEACHING TIPS


21st century work: Career-readiness isn't what it used to be
TeachThought
The way we think about work is changing. Thinking of jobs, careers and pay is — by some — being replaced with the idea of work, relationships and meaning. Technology and the resulting connectivity are a part of this. In the 21st century, we all have personal "brands" — digital footprints that precede and proceed us, leaving a record of our interactions and ideas for anyone to see.
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COA-APPROVED CONTINUING EDUCATION

COA-Approved Webinar Series
presented by the Society of Dermatology Skin Care Specialists


The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.


Smart Solutions For Clearing Acne
Presented by Jennifer Wild, DO

About the webinar:
Acne is a major source of frustration for patients and each case is as varied as the patient. By identifying the main causes, role of hormones and stress in the development and severity of breakouts, the skin care specialist will be able to design comprehensive treatment plans that cater to the individual cutaneous needs of each patient. 1.0 CE through Feb. 7, 2017.

At the conclusion of this presentation the skin care specialist will be able to:
  1. Discuss the typical pathology of acne, as well as the potential role of hormones and external factors.
  2. Identify topical ingredients proven to counteract the internal causes of acne.
  3. List examples of comprehensive daily care and in-office treatment plans for multiple acne cases.
  4. Review clinical trials involving patients with various types and severity levels of acne.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
  SDSS member fee: $19.95 click here
  Nonmember fee: $24.95 click here
For other SDSS approved courses, click here

Learn more about becoming a member


POLITICAL ADVOCACY


Register to vote
NCEA
Federal Election Commission: www.fec.gov

Register to vote: www.register-vote.com

State-by-state voter laws and registration deadlines: www.declareyourself.com/voting_faq/state_by_state_info_2.html

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TUESDAY 'TOON





 

                 
NETT News
Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608  
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
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