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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit July 09, 2015

|National Coalition of Estheticians, Manufacturers/Distributors & Associations|   |NCEA Certified Credential|  
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Bizarre beauty treatments: The weirdest ways to look 'good'
The Telegraph
Just when you thought you'd heard it all, models are burning their hair to keep it smooth and silky. Brazilian supermodel Alessandra Ambrosio has posted a picture of the treatment on Instagram. Called Velaterapia, it's a Brazilian therapy designed to get rid of split ends.
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WHAT'S THE LATEST?


Classic European spas enter the New Age
TravelPulse
When it comes to spas in Europe, indulgents can make their choice between sleek new facilities and classic spas right out of Federico Fellini's "8 1/2." The latter appeals to many for the same reasons that classic old hotels do: they have a dramatic flair that comes with their historic design and their often long list of famous clients.
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What does the future of beauty look like?
Allure
Between LED face masks that look like something out of Tron and shots that dissolve cellulite, the beauty industry has hurled itself into the futuristic world of science and technology with little hesitation. But now that we're all Snapchatting our face-washing routines and lasering our bikini lines at home, what's next?
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This app makes it supereasy to create your own beauty tutorials
Allure
We all appreciate a good beauty tutorial. But finding all the right tutorials takes a lot of time. That's why Kayla Arias created Tresscove, an app available for iPhone and iPad that gathers all the best beauty content from around the Web in one place.
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QUOTABLE


"Becoming NCEA Certified was the best decision I have made in my career. I feel more confident due to the high level of education provided. Knowledge is power!"

— Adriana Wroth, Deerfield Beach, Florida



BUSINESS BRIEFS


6 ways to transform business by uplifting the customer service experience
VentureBeat
Dedication and selflessness are the two pillars that every successful customer-centric business is built on. A lot has changed since Wal-Mart and Nordstrom introduced the famous customer-is-always-right approach. However, you need to turn this approach into a mindset that powers every part of your business to cultivate a customer-centric culture.
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4 Web design trends your small business should follow
The Huffington Post
In today's digital economy, a good website is essential to the success of small businesses. Trends are ever changing, so are client needs. While businesses are busy focusing on their core product or service, most do not understand the value and importance of staying on the cutting edge of Web design trends. Not understanding the value of staying relevant is the main reason why many business owners and entrepreneurs are often left asking the question, should we make the investment to keep our website up with the latest trends?
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MARKETING 101


5 subtle but effective digital marketing strategies
Entrepreneur
The buzz phrase in digital marketing has been "content is king" over the past few years. As entrepreneurs, we all know the only constant in our world is change. And with that, content marketing is evolving. Most content is creating noise and assaulting our senses as consumers. It is time to maximize our efforts, simplify and build content that engages, acquires and converts.
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The good, the bad, and the (not so) ugly of social media
Direct Marketing News
Audiences use social to connect with brands, what they expect from companies, and how brands can improve their interactions with shoppers. The Northridge Group study features survey answers from more than 1,000 consumers in the United States. Through this report, "The State of Customer Service Experience in 2015," analysts attempt to provide a roadmap for how companies can turn social media into the linchpin that holds the entire customer experience together. Below are some of the more poignant points from the survey
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SPA CLINICALS
TRENDING ARTICLE
MOST POPULAR ARTICLE
Topical tacrolimus for atopic dermatitis
The Cochrane Library
Atopic dermatitis is a chronic inflammatory skin condition that affects children and adults and has an important impact on quality of life. Topical corticosteroids are the first-line therapy for this condition; however, they can be associated with significant adverse effects when used chronically.

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Infographic: How to acquire customers without a marketing budget
Entrepreneur
The old adage "you have to spend money to make money" doesn't always apply to marketing. If you have a product that people want, you don't need a $100,000 marketing budget to acquire customers. There are ways to acquire them without spending a penny.

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Spa retreats for people with cancer
The Guardian
Although a spa seems like the perfect place for someone recovering from serious illness, most are very wary of taking bookings from people who have been treated for cancer. Thankfully, a handful have changed their approach.

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TEACHING TIPS


Does class size matter in education?
by Archita Datta Majumdar
Texas school districts were in the spotlight again as recent reports revealed thousands of elementary classes exceeding their set 22-pupil maximum size limit. The number of classrooms that exceeded this limit in 2014 was up to 5,883, meaning 130,000 K-4 students were crammed in together.
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When an orderly classroom is counterproductive
The Washington Post
It seems obvious to assume that teachers try to maintain control of their classrooms to create an environment where kids learn. But, asks educator and writer Alfie Kohn, what if that isn't always the case? Kohn takes an interesting look at the real purposes of classroom management in the following post.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Make the connection (Les Nouvelles Esthétiques & Spa)
More men going to spas, because getting pampered is awesome (Mashable)
Hyatt adds Marilyn Monroe theme to its resort spas (HotelChatter)
Vitamin B12 modulates the transcriptome of skin microbiota in acne pathogenesis (6) (')
Why simplicity is the key to success (American Express OPEN Forum)

Don't be left behind. Click here to see what else you missed.


COA-APPROVED CONTINUING EDUCATION


NCEA-sponsored Prep Class — Aug. 24


San Jose, California
Saturday, Aug. 24

REGISTER NOW
• Members: $125
• Nonmembers: $149

Includes:
  • Complimentary NCEA Certified Records Verification ($175 value)
  • 2-day all-inclusive admission to The International Congress of Esthetics and Spa
  • Certificate of Attendance from the International Congress of Esthetics and Spa
Membership status must be current on day of event.

Additional NCEA-sponsored Prep Classes:
Sept. 19 - Long Beach, California
Oct. 24 - Philadelphia


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Save the Date: NETT Teacher Training

Mark your calendar to attend the National Esthetic Teacher Training Conference:


  • Long Beach Convention Center - Sept. 19
  • Philadelphia Convention Center - Oct. 24


  • To receive registration information, text "NCEA" to 22828.

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    POLITICAL ADVOCACY


    Laser & Light Therapy
    NCEA
    Did you know ... it is the NCEA's position that:
    1. Skin care professionals shall be permitted to use FDA approved energy-based devices & therapies for esthetic procedures.
    2. Such use shall be within their scope of practice as defined by the regulations of individual states, where such regulations exist.
    3. Skin care professionals shall meet the training requirements for the use of such devices as defined by their individual licensing board or other regulatory agency.

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    TUESDAY 'TOON





     

                     
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    Colby Horton, Vice President of Publishing, 469.420.2601
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    Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
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