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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit July 14, 2015

|National Coalition of Estheticians, Manufacturers/Distributors & Associations|   |NCEA Certified Credential|  
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|Continuing Education|   |Standards & Regulatory Positions|   |Scholarships & Grants|



 

Turkish spa treatments make a comeback
Australian Financial Review
The Turkish steam baths called hamams first gained a following during Ottoman rule in the 1400s. They're popular once more. Inspired by the Roman thermae, they feature multiroom experiences that traditionally start with the camegah, an entrance where guests sip a soothing beverage, before moving on to a heated dry iliklik that allows for acclimatization of temperature, and then a sicaklik, or humid room, where guests are scrubbed down on marble stones.
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WHAT'S THE LATEST?


Tried and tested: Salt escape's holotherapy
VOGUE
Salt therapy is a relatively unknown concept in India, which is exactly what founders Jamsheed and Layla Mehta are trying to change with Salt Escape, Mumbai's first salt spa.
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7 habits women with gorgeous skin swear by
SHEfinds
It may seem like some women are born with enviably smooth and clear skin, but don't be fooled. It would be a mistake to credit their beautiful skin to just luck and good genes alone; seriously radiant skin takes work. Lucky for all of us ladies, fab skin is all about fab skin care habits.
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Can I see your ID? Top 10 cities where people don't look their age
RealSelf
Whether you're buying a drink or getting past the bouncer, being carded is annoying. But as irritating as it can be to fish out your ID from the depths of your wallet, it's also a little confidence boost. "Hey you," the world is saying, "you could still pass as a teenager."
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Missed an issue of NETT News? Click here to visit NETT News archive page.


QUOTABLE


"Becoming NCEA Certified is one more step in the right direction for skin care professionals, to advance their knowledge and continue educating themselves."

— Karen Keady, Twin Falls, Idaho



BUSINESS BRIEFS


How Obama's new proposed overtime rule affects your business
By Jessica Taylor
An important change in the American workplace is occurring — and it could affect you and your business. A proposed new rule regarding overtime pay would mean increased paychecks for up to 5 million workers, according to the Obama administration. A proposed adjustment to the Fair Labor Standards Act — establishing the 40-hour workweek and rules for working overtime — would raise the salary threshold for overtime for the first time since 1975.
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Infographic: What the color of your logo says about your company
Entrepreneur
If you are building a company that depends on making people feel sexy and sophisticated, it's probably going to confuse your consumers if you your logo is bright green. That's because different colors are associated with different feelings. Green conveys organic growth, the earth, nature or feelings of caring. Meanwhile, black communicates feelings of sophistication, authority or seduction. Not convinced? Consider the green logo for Starbucks or Greenpeace and the black logos of Chanel or Sony.
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MARKETING 101


8 big social media marketing mistakes businesses make (how to avoid them)
Business 2 Community
Social media platforms, like Facebook and Twitter, present unique opportunities to reach your target customers. Whether you're a startup or a more established company, social media plays a vital role in today's marketing landscape. It is crucial to growing awareness for your products and services, so it's important to get off on the right foot or you risk alienating your audience entirely.
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Use these 8 lesser-known marketing tools to help spread the word
Entrepreneur
Having the right tools can mean the difference between success and failure. But with so many different tools available for small-business marketing, it can be challenging to know which ones to choose. While there are plenty of well known, and often, expensive options out there, these eight lesser-known tools can be a great help when it comes to marketing success.
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SPA CLINICALS
TRENDING ARTICLE
MOST POPULAR ARTICLE
Assessment of effect, satisfaction with dermocosmetics use by patients with skin disturbances
Postepy Dermatol Alergol via PubMed
Atopic dermatitis and different constellations and the severity of symptoms that not meet the criteria for this diagnosis are a common skin disturbances. An important component of the treatment of these diseases and the proper care of sensitive and dry skin is local dermocosmetics use.

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Infographic: How to acquire customers without a marketing budget
Entrepreneur
The old adage "you have to spend money to make money" doesn't always apply to marketing. If you have a product that people want, you don't need a $100,000 marketing budget to acquire customers. There are ways to acquire them without spending a penny.

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Spa retreats for people with cancer
The Guardian
Although a spa seems like the perfect place for someone recovering from serious illness, most are very wary of taking bookings from people who have been treated for cancer. Thankfully, a handful have changed their approach.

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TEACHING TIPS


Engage all learners: Make students think visually
By Savanna Flakes
One way to increase student engagement and facilitate deeper learning is to frequently check for student understanding throughout a lesson. Practitioners find many benefits in using frequent assessment techniques to simultaneously check all students' level of understanding. My three favorite technology tools increase student engagement and quickly get students thinking visually so teachers can adjust and differentiate instruction on the spot. All three technology tools are free, teacher-friendly, and the student data can be saved and graphed to facilitate data charts.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Make the connection (Les Nouvelles Esthétiques & Spa)
What does the future of beauty look like? (Allure)
Bizarre beauty treatments: The weirdest ways to look 'good' (The Telegraph)
This app makes it supereasy to create your own beauty tutorials (Allure)
6 ways to transform business by uplifting the customer service experience (VentureBeat)

Don't be left behind. Click here to see what else you missed.


COA-APPROVED CONTINUING EDUCATION


NCEA-sponsored Prep Class — Aug. 24

Face & Body
Northern California Spa Conference & Expo
San Jose, California


NCEA Certified Pres Class
Monday, Aug. 24
10 a.m. to 5 p.m., Room TBD



REGISTER NOW
• Members: $125
• Nonmembers: $149

Includes: Complimentary NCEA Certified Records Verification ($175 value)

*Membership status must be current on day of event.

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Save the Date: NETT Teacher Training

Mark your calendar to attend the National Esthetic Teacher Training Conference:


  • Long Beach Convention Center - Sept. 19
  • Philadelphia Convention Center - Oct. 24


  • To receive registration information, text "NCEA" to 22828.

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    POLITICAL ADVOCACY


    LED Position
    NCEA
    Did you know ... It is the position of the NCEA that:
    • LED devices should be used by skin care professionals.
    • In addition to manufacturer supplied, device specific education, skin care professionalsshall complete a course of study equivalent to that recommended by the NCEA.
    • If skin care professionals wish to use LED devices, they should take the necessary education to include theoretical and practical application as part of their core curriculum or as continuing education modules.

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    TUESDAY 'TOON





     

                     
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