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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit July 15, 2014

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A flawless strategy: Airbrush makeup in the spa
Skin Inc.
The sheer, flawless finish of airbrush makeup has made it the choice of television and film makeup artists for years, and it now is becoming an in-demand spa service — thanks in part to the popularity of high-definition photography, selfies and video. Clients appreciate the light, long-lasting coverage and the radiant, natural glow imparted to the skin, so it's no surprise to see airbrush makeup in high demand for bridal services and graduation photographs. Skin care facilities can use this trend to set themselves apart from cosmetic counters to meet the personalized needs of their clients.
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WHAT'S THE LATEST?


The butt facial: The latest beauty treatment taking America by storm
The Huffington Post
In you want your face to have a glowing complexion you might consider indulging in a facial — but would you consider giving your butt the same treatment? Body conscious beach-goers are spending a whopping $500 on a new treatment that promises to enhance their bums. The "butt facial" is the new beauty treatment to come out of the Big Apple. The costly 40-minute procedure uses lasers, chemical peels and moisturizers to tone and smooth the skin.
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Mind blowing benefits of spa treatments
Digital Journal
People come up with many reasons why it's not necessary to set aside a portion of their budget to spend on beauty treatments. Little do they know, there's more to a spa visit than just a simple massage and a steamy bath — booking an appointment is not all about beautification and TLC. Here are five little-known benefits of going to the spa.
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Social jet lag: The reason you're a tired mess on Mondays
YouBeauty
Did you know that staying up just an hour or two later on the weekend can wreak havoc on your sleep, not to mention your mood? There's even a name for it: social jet lag. According to Shelby Freedman Harris, YouBeauty sleep expert and director of Behavioral Sleep Medicine at Montefiore Medical Center in New York City, social jet lag is becoming more prevalent. "It isn't necessarily a sleep disorder that we actually would diagnose someone with clinically, but it is a trend where we notice that people aren't sticking with the same sleep-wake schedule every day," Harris explains.
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QUOTABLE


"I highly recommend becoming NCEA Certified. Continued education is paramount for our ever changing skin care industry. Our client's deserve nothing short of the very best."

— Brianna LaFerla, Newport, Oregon



BUSINESS BRIEFS


How a new perspective can bring you better business days
Small Business Trends
The sun was streaming through the window to suggest that negotiation and a willingness to consider a new perspective applies to both personal and business life. Your personal life provides insights for how to conduct business better and experience in business provides realization of how to negotiate better on the personal side, too.
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The simple way to find out what motivates your employees
Entrepreneur
Some of your employees, although they know what is expected of them, simply check in, check out and go home. Just because employees understand and are able to perform as expected doesn't mean they will. Your employees need to be continually reinforced for doing things right. Your employees need to consistently receive rewards they value. There are some things you can do as an owner or manager to create the proper environment for employees to provide their own motivation for doing what is expected of them.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    5 ways to turn your customer complaints into business ideas (Business News Daily)
Saunas, soaking and chess: Hungary's best spas (CNN)
Making your spa man-friendly (Skin Inc.)
7 outstanding content marketing tips for small businesses (Search Engine Watch)

Don't be left behind. Click here to see what else you missed.


MARKETING 101


Riding the waves of digital marketing: The future is now
The Huffington Post
While it is generally accepted that the future of business lies with e-commerce and being able to integrate your physical business into an online reality, businesses will also need to shift their marketing endeavors to the online world. Some of the smarter retailers already are ensuring that digital marketing is an important part of their marketing mix.
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5 ways to enhance the value of social
Direct Marketing News
It was once the great charge of marketers to attract as many customers as possible across as many social media platforms as possible to increase reach and visibility, with the long-term goal of generating leads. The emphasis has changed. Today, social increasingly is about quality of interactions on the right social sites over quantity of fans scattered across the social sphere.
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Looking for similar articles? Search here, keywords SOCIAL MEDIA MARKETING.


SPA CLINICALS
TRENDING ARTICLE
MOST POPULAR ARTICLE
Perioperative corticosteroids for preventing complications following facial plastic surgery
The Cochrane Library
Early recovery is an important factor for people undergoing facial plastic surgery. However, the normal inflammatory processes that are a consequence of surgery commonly cause oedema and ecchymosis, which are undesirable complications.

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Industry responds to teenage client's reaction to brow treatment
Professional Beauty Magazine
The story, published in the Metro on July 1, reported that a client aged 13, accompanied by a friend of her mother, received an eyebrow wax and decided to add on a brow tint treatment. The therapist performed the tint without a carrying out a patch test, despite the client saying that she'd had allergic reactions to hair dye in the past.

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Skin care devices work, but do we know about them?
CosmeticsDesign-Europe.com
New consumer research has found that people using skin care devices are happy with the outcome but awareness is low, offering a great marketing opportunity for companies in this space. The research, carried out by Kline, finds that 7 out of 10 people surveyed that own devices are either "satisfied" or "very satisfied."

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TEACHING TIPS


Learning that lasts: Helping students remember and use what you teach
Faculty Focus
How often do you hear the following sentiments from students?: "I won't ever use anything I am learning in this class, but I have to take it to graduate."; "I don't care about this class. I just need a passing grade."; or, "I can't remember anything I learned in that class." Granted, not all classes cover interesting material all the time. While we can't change what needs to be taught, we can change how we deliver it.
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What makes an 'extreme learner?'
MindShift
When Mollie Cueva-Dabkoski was dissecting a sheep's heart during an eighth-grade science class, she had an epiphany that changed her life. "That heart told the story of anatomy and physiology!" she said. Realizing that science is best communicated through stories, Cueva-Dabkoski, now 19, went on to explore beetles in China. She's now at Johns Hopkins University and continues to do research during breaks.
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COA-APPROVED CONTINUING EDUCATION

COA-Approved Webinar Series
presented by the Society of Dermatology Skin Care Specialists


The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.


Smart Solutions For Clearing Acne
Presented by Jennifer Wild, DO

About the webinar:
Acne is a major source of frustration for patients and each case is as varied as the patient. By identifying the main causes, role of hormones and stress in the development and severity of breakouts, the skin care specialist will be able to design comprehensive treatment plans that cater to the individual cutaneous needs of each patient. 1.0 CE through Feb. 7, 2017.

At the conclusion of this presentation the skin care specialist will be able to:
  1. Discuss the typical pathology of acne, as well as the potential role of hormones and external factors.
  2. Identify topical ingredients proven to counteract the internal causes of acne.
  3. List examples of comprehensive daily care and in-office treatment plans for multiple acne cases.
  4. Review clinical trials involving patients with various types and severity levels of acne.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
  SDSS member fee: $19.95 click here
  Nonmember fee: $24.95 click here
For other SDSS approved courses, click here

Learn more about becoming a member


POLITICAL ADVOCACY


Standards & Regulatory Positions
NCEA
The mission of the NCEA is to define standards of practice through certification and continuing education accreditation in order to represent and advocate for the esthetic profession.

NCEA is protecting your right to practice by ...
  • Providing professional excellence through the NCEA Certified credential.
  • Approving continuing education through the Commission on Accreditation.
  • Advocating to strengthen your voice and position with state regulatory boards.

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TUESDAY 'TOON





 

                 
NETT News
Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608  
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
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