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  Mobile version   RSS   Subscribe   Unsubscribe   Archive   Media Kit Jul. 16, 2013

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Skincare during a heatwave
The Guardian
It is essential to keep your skin protected in this weather. Which sunscreen should you use and how much makeup should you wear in this heat? The Guardian's beauty editor offers tips on keeping your skin protected and fresh-looking all day.
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WHAT'S THE LATEST?


Tomorrow's skin care will be based on a holistic approach
Premium Beauty
Dominique Sigaudo-Roussel, a researcher at the Institute of Biology and Chemistry of Proteins of Lyon, France has been studying for several years the biomechanical response of the skin tissue to external stimuli, particularly under manual pressure, like massage. She believes that tomorrow's skincare will adopt an increasingly holistic approach, integrating both the mode of application and the environment.
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Looking for similar articles? Search here, keyword SKIN CARE.


It's time for bed, mom!
By Seleen S. Collins
Mothers know that letting a child skip nap time is a bad idea. Crankiness and meltdowns are sure to follow. But what about their own sleep habits? Are mothers getting the amount of sleep they need to function well at home and at work? Chances are, the answer is no. In fact, sleep deficiency has become so common (affecting 25 percent of U.S. adults) that the government has launched a public health initiative to address it. Healthy People 2020, a program of the U.S. Department of Health and Human Services, has put a spotlight on the importance of sleep health.
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Industry Pulse: Is getting enough sleep important to you?
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QUOTABLE


I am proud to be the First National Certified Esthetician in Arkansas. I would recommend this to my fellow SPSSCS members as another must have achievement for continued professional education, to set the standards above others, to be mandatory in all states.

— Cynthia Steele, Little Rock, Ark.



BUSINESS BRIEFS


Minority women entrepreneurs are leading the way for small-business growth
Forbes
The surging growth of minority women-owned businesses in the last 15 years tells a mixed story about the American workforce. Minority women-owned firms grew 156 percent from 1997 to 2013 and now account for 1 in 3 women-owned firms in the U.S., according to a 2013 report by American Express on the state of women-owned businesses. In contrast, non-minority women-owned firms grew 32 percent during the same period.
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Growing a small business? Here are 5 financial equations you need to know
The Huffington Post
Cash flow may be the lifeblood of a small business but the ability to create accurate projections and forecasts for your business is what moves it forward. Knowing what's coming in and what's going out, and being able to use that knowledge to plan and act is the only way a small-business owner can effectively pursue and manage growth opportunities. Here are five key metrics small-business owners need to know when developing their forecasts.
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MARKETING 101


The small business strategy guide to Google AdWords
Word Stream
Promoting products and services while trying to compete with mega giants like Amazon and Walmart is often a daunting task for small-business owners. The good news is that Google AdWords has created a way for advertisers to do just that. Bigger brands may have an advantage when it comes to PPC but they don't hold all the cards. Even with a small budget, you can get impressions and clicks on Google with a smart account structure and the right targeting options.
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Content is fire and social media is gasoline
LinkedIn
You know what happens when most companies launch a new, branded mobile application or other content-rich marketing program intended to effectively combine information and promotion and set the world ablaze with a viral sensation? Nothing. When you finish the app, or start blogging, or begin answering questions, you have not reached the finish line. You have reached the starting line. Too many businesses break out the champagne just because something new was created. Author Jay Baer outlines how bow content and social media can be used together to make your marketing efforts successful.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Food for skin care (Jamaica Observer)
Popularity of BB creams and anti-agers helps face care market to rebound (CosmeticsDesign.com)
Summer skin protection for seniors (Morning Star)
The biggest skin care mistake every woman makes — yes, even you (Refinery29)
What not to do in social media marketing (Business 2 Community)

Don't be left behind. Click here to see what else you missed.


SPA CLINICALS
TRENDING ARTICLE
MOST POPULAR ARTICLE
Racial differences in the association of CD14 polymorphisms with serum total IgE levels and allergen skin test reactivity
Dove Medical Press via PubMed
There are conflicting results for the association of the CD14 C-159T SNP with total serum immunoglobulin E (IgE) levels and atopy. A study was conducted using a total of 291 participants, 18-40 years old, who were screened to determine whether they were atopic and/or asthmatic. Analyses were performed to determine the association between CD14 C-159T, C1188G, or C1341T genotypes with serum IgE levels and with the number of positive skin tests among Caucasian or African American subjects.

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Popularity of BB creams and anti-agers helps face care market to rebound
CosmeticsDesign.com
The ever-in-demand anti-agers and the rising popularity of BB creams is helping the global face care market to rebound with sales growth higher than any other time during the past five years. Anti-aging products make up over a quarter of the market's total value, making up the largest segment of the face care segment, with Asia-Pacific accounting for more than half of the total market value.

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Food for skin care
Jamaica Observer
They say you are what you eat and so it therefore stands to reason that you are likely to have healthy glowing skin when you eat clean and a blotchy-looking appearance if you allow only junk to pass your mouth. If you have reasons to be concerned about your skin, then a stop at your local farmers' market or at your favorite supermarket might just provide you with the best solution for getting that glowing skin you've always wanted. Here are some of the foods you can look out for that have been shown to be excellent skin care options.

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TEACHING TIPS


5 leadership questions to finish (and start) the school year with
Tech & Learning
In many places, the end of the school year is upon us. Students are eagerly waiting for that final bell to ring, and teachers are busy making those final preparations to finish things out. And while our thoughts may turn to summer vacation, this time of year is ripe for reflection, especially for the school-technology leader.
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13 free web tools students and teachers should know about
MindShift
Web-based tools continue to proliferate, giving teachers more to add to their arsenal, but it can be hard to determine which resources are worth spending time exploring. At the International Society of Technology in Education conference, Adam Bellow, founder of EduClipper, and Steve Dembo, Online Community Manager for Discovery Education offered a quick run through of some favorite apps. The two educators are early adopters of ed-tech classroom strategies and have a lot of experience with tech integration.
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COA-APPROVED CONTINUING EDUCATION


Manual Lymphatic Massage: a Must-Have Component of Facial Procedure Education
NCEA
This presentation will explain the anatomy and components of lymphatic system as well as the benefits and appropriate usage of lymphatic massage during facial procedures.

At the conclusion of the presentation the teacher will be able to:

  • Explain the anatomical systems affected by facial massage.
  • Evaluate the benefits of manual massage.
  • Discuss the components of proper technique.
  • Identify appropriate use of massage during facial procedures.

    To view course details, click here.

    To receive your CE for this webinar, download this CE Registration Form.

    View other COA-Approved Continuing Education.

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    POLITICAL ADVOCACY


    Microcurrent procedures
    NCEA
    It is the position of the NCEA that (1) Microcurrent devices intended to be used to help reduce the visible signs of aging, beautify and improve the appearance of the skin, utilizing low levels of electrical current in conjunction with skin care products, should be performed by estheticians; (2) Microcurrent procedures performed by estheticians, are not intended to cause a visible contraction of the muscle via the electrical current; and (3) in addition to manufacturer supplied, device specific education, estheticians who wish to perform microcurrent procedures, should take the necessary education to include theoretical and practical application, as part of their core curriculum or as continuing education modules.
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    TUESDAY 'TOON





     

                     
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