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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit July 21, 2015

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Is your spa safe?
Trinidad Express
The explosion of spas reflects the corresponding growth of spas on a worldwide basis. Now, not all spas are the same, some are beauty salons, some are nail shops, some are massage parlors, some offer general aesthetics, while others, such as medical spas, offer more invasive services and procedures, like laser facials, hair removal, medical grade peels, injectables, like Botox and Restylayne, plastic surgery and body contouring. This rapid proliferation has created an industry that offers a patchwork of standards in customer service and levels of client satisfaction.
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WHAT'S THE LATEST?


In sickness and health
Spa Opportunities
Conceived by fashion designer Donna Karen, the Urban Zen Integrative Therapy program merges medical and complementary therapies and trains professionals in its own effective style of sickness and preventative care.
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L'Oréal: How technology is transforming beauty
The Telegraph
Technology and beauty may seem like unlikely bedfellows, as most people like to smell a perfume or try on a lipstick before making a purchase, but L'Oréal, the largest cosmetics and beauty company in the world, believes they are a perfect match.
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Why the BodyHoliday in St. Lucia is the ultimate luxury destination spa
Forbes
It is almost impossible to find a spa that truly offers something for everyone, but the BodyHoliday in the northern part of St. Lucia, does just that. Those who come for an intense work out can wake up to beach boot camp or participate in a mini-triathlon or hike up the Pitons Mountains. More reflective types are welcome to spend their early mornings at a roof top yoga session and their afternoons enhancing their meditation techniques.
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QUOTABLE


"Credibility is everything. Thank you NCEA for providing excellent credibility to a growing profession."

— Rhonda G. Thomson, Fort Wayne, Indiana



BUSINESS BRIEFS


Spa business 101
Les Nouvelles Esthétiques & Spa
When I think of the unprecedented growth of the med spa business in the last decade, it's almost impossible to believe. It's also difficult to comprehend how many things in the industry have evolved in a relatively short amount of time. Technological advances have been astounding — from radical improvements in laser and light-based equipment to better and expanded ways of injecting dermal fillers and, of course, the explosion of social media. It's certainly a different yet more exciting playing field than it was in the early 2000s.
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What the convergence of customer service, marketing means for business
Inc.
If you have an underwhelming experience at a hotel or restaurant, you probably don't call up a customer service rep to air your grievance. Instead, you post a review on TripAdvisor or Yelp. And just like that, your gripe is public. This is the new customer service challenge. Complaints no longer automatically fall under the jurisdiction of traditional customer service reps.
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MARKETING 101


8 ways small businesses can build an email list faster
Forbes
About 46 percent of businesses are using email marketing. Email marketing has one of the highest returns on investment of any marketing tactic. It's also top-rated for retaining customers, and nurturing people from leads into customers.
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Why aren't you personalizing your marketing?
By Peter Moloney
Are your marketing programs really delivering the most relevant, personalized message to each individual customer? If not, why not? I'm not talking about inserting the customer's name in the marketing content. I'm not talking about delivering customized messages to different segments or groups of customers. I'm talking about putting the right offer in front of every "individual" customer at the right time — the one most likely to get them to buy now. Is there a more important objective for marketing than that?
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SPA CLINICALS
TRENDING ARTICLE
MOST POPULAR ARTICLE
Tetrapeptide N-acetyl-Pro-Pro-Tyr-Leu in skin care formulations
International Journal of Pharmaceutics via PubMed
Recently, there has been a growth of interest in the novel skin care formulations containing active ingredients, such as low molecular weight peptides. In this paper, we present new skin care formulations, such as hydrogels, oil-in-water emulsions and water-in-oil emulsion containing a tetrapeptide (N-acetyl-Pro-Pro-Tyr-Leu).

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Spa retreats for people with cancer
The Guardian
Although a spa seems like the perfect place for someone recovering from serious illness, most are very wary of taking bookings from people who have been treated for cancer. Thankfully, a handful have changed their approach.

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Infographic: How to acquire customers without a marketing budget
Entrepreneur
The old adage "you have to spend money to make money" doesn't always apply to marketing. If you have a product that people want, you don't need a $100,000 marketing budget to acquire customers. There are ways to acquire them without spending a penny.

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TEACHING TIPS


6 grammatical errors that need to stop now
Entrepreneur
Proper grammar seems to be a thing of the past — why stress about tiny technicalities, right? Wrong. You should be a grammar stickler for many reasons. Do you want to risk turning off potential clients, employers and connections because of grammatical mistakes? Many people are so concerned with what they are saying in an email or text message that they completely forget to pay attention to how they are saying it.
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Accelerate learning with creative teaching techniques
By Susan Kahn
Just as a famous chef buys the best quality organic foods to prepare a culinary delight, an expert learning specialist combines the best educational and brain research with creative teaching techniques to accelerate learning. Dr. Jean Piaget advocated using concrete, simple words to insure comprehension. These words should be easily understood through seeing and touching. A baseball might be shown within a player's glove on a baseball field to teach the word baseball or the "B" sound.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Make the connection (Les Nouvelles Esthétiques & Spa)
What does the future of beauty look like? (Allure)
Bizarre beauty treatments: The weirdest ways to look 'good' (The Telegraph)
This app makes it supereasy to create your own beauty tutorials (Allure)
6 ways to transform business by uplifting the customer service experience (VentureBeat)

Don't be left behind. Click here to see what else you missed.


COA-APPROVED CONTINUING EDUCATION


NCEA-sponsored Prep Class — Aug. 24

Face & Body
Northern California Spa Conference & Expo
San Jose, California


NCEA Certified Pres Class
Monday, Aug. 24
10 a.m. to 5 p.m., Room TBD



REGISTER NOW
• Members: $125
• Nonmembers: $149

Includes: Complimentary NCEA Certified Records Verification ($175 value)

*Membership status must be current on day of event.

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NETT Teacher Training Long Beach — Sept. 19 — Registration Now Open

Pre-Congress
National Esthetic Teacher Training
Saturday, September 19
8:45 a.m. – 5 p.m.
Room 203A Long Beach Convention Center


Early bird rate: NCEA members $99; nonmembers $129. Cost increases after Aug. 28.

Click here to for further details about member status and to register.

Upcoming training:
  • Philadelphia Convention Center - Oct. 24

  • To receive registration information, text "NCEA" to 22828.

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    POLITICAL ADVOCACY


    Medical Spa Definition
    NCEA
    Did you know ...

    A medical spa is a facility that during all hours of business shall operate under the on-site supervision of a licensed health care professional operating within their scope of practice, with a staff that operates within their scope of practice as defined by their individual licensing board if licensure is required. The facility may offer traditional, complimentary and alternative health practices and treatments in a spa-like setting.

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    TUESDAY 'TOON





     

                     
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