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Wellness startups find a channel to better health: Employers
Venture Beat
Wellness-management startups are seeing success because they're scaling through a channel that actually has money to spend: the enterprise. Many startups are skipping the direct-to-consumer push and are instead using employers as a distribution channel for products that manage and improve health. Employers reach 50 percent of the world's population and the workplace wellness market could be worth anywhere from $2.7 billion to $8.2 billion per year. From a macro perspective, several trends are combining to make workplace wellness an especially smart business bet.
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WHAT'S THE LATEST?


Some like it hot but does it matter in yoga?
Reuters
Hot yoga devotee Karla Walsh feels exhilarated after an hour of twisting her soggy limbs into pretzel shapes but the Iowa-based writer wonders if all that swelter really ramps up her workout. Bikram and other types of hot yoga, where temperatures can soar to 105 Fahrenheit or higher, are increasingly popular. Fitness experts say the hot-house workout, if done properly, is not harmful and may seem more challenging but add that followers aren't working any harder than in other yoga classes.
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Looking for similar articles? Search here, keyword YOGA


Solid skin care growth expected in Mexico
CosmeticsDesign.com USA
The skin care sector in Mexico is forecast to see healthy growth over the coming years, so much so, that the market will grow faster than in Brazil according to a new study. According to market research from Canadean, the Mexican skin care market will post strong growth to 2017, thanks to a boost in consumption in the country, which was helped by a rapid recovery from the economic crisis in 2009.
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QUOTABLE


As a professional always seeking advancement in the esthetic field and a CIDESCO diplomat, the research of Esthetic Standards and Principals has led me to pursue becoming NCEA certified and share its visions among professionals.

— Sylvie Archenault, Chatsworth, Calif.



BUSINESS BRIEFS


4 small-business lessons learned in reality TV limelight
The Charlotte Observer via The Fayetteville Observer
The rise of reality TV has created a new breed of celebrities known for their inane routines (think "Jersey Shore's" gym-tan-laundry combo) and absurd predicaments ("Big Brother," anyone?). But some shows also have affected hundreds of small businesses. And as their success stories demonstrate, even the briefest of stints on the national stage can have considerable impact and teach lessons to seasoned and newbie entrepreneurs alike. Here the insights of some small-business owners who have been featured on reality TV shows, each valuable whether you have a national bandwagon or an intimate, loyal following.
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A small-business star to be born this Super Bowl
The Associated Press via Sioux City Journal
A small business star will be born during a commercial break in Super Bowl XLVIII. A company yet to be selected will have its own 30-second ad during the game, giving it the kind of exposure usually reserved for mega-brands like Budweiser and Chevrolet. The spot will be the culmination of a competition sponsored by software maker Intuit Inc., which has never run a Super Bowl commercial of its own but is paying for one small business to be in the spotlight during the third quarter of the Big Game.
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MARKETING 101


Facebook and small business: A match made in heaven?
Small Business Trends
Facebook, under investors' fire due to doubts whether it can generate income fast enough, is proving that partnering with small businesses saves the day: Advertising revenue is up by 61 percent to $1.6 billion — fueled by mobile and local ad sales. Looking into the numbers, let's just say that it's about time for Facebook to capitalize on the assets. According to the new data released by Facebook, people are well-connected with small businesses on Facebook.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The facts about stem cells and skincare: Is it right for you? (The Fashion Spot)
What do consumers want? Mintel reveals US facial skin care trends (CosmeticsDesign.com USA)
Understanding state board regulation of equipment (Skin Inc)
Keeping motivated in the child-bearing years (By Samantha Bense and Kristy Wexler)
Find the work-life balance as a small-business owner (Greenville News)

Don't be left behind. Click here to see what else you missed.


Direct marketing and consumer focus
By Archita Datta Majumdar
If you look into the history of direct marketing, you will find its rise is attributed to consumer focus. First there was need, and then there was competition to fulfill that need. Once the competition became too stiff and obliterated the efforts to segregate the brand and consumer, there arose a need for a targeted consumer focus that identifies singular pockets of need, gets the message across to them and fulfills their needs. The growth of the direct marketing industry is evident, especially with digital channels that have helped to streamline the targets.
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SPA CLINICALS
TRENDING ARTICLE
MOST POPULAR ARTICLE
Supportive therapy for a patient with toxic epidermal necrolysis undergoing plasmapheresis
Critial Care Nurse via PubMed
A patient with severe toxic epidermal necrolysis underwent 2 cycles of therapeutic plasma exchange and received specialized wound care for widespread skin damage of more than 80 percent of his body surface area. Extensive involvement of mucous membranes, including the conjunctivas and the oropharyngeal cavity, and damage of his genitourinary organs required meticulous wound care.

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The facts about stem cells and skincare: Is it right for you?
The Fashion Spot
The use of stem cells have been making headlines for years but now they're getting even more attention as they've started to be embraced by the beauty industry. The Fashion Spot spoke with Linda Nelson from Lifeline Stem Cell Skin Care to find out more about stem cell beauty innovations and how they can help achieve younger looking skin. Here are six things to keep in mind.

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Rise of the trophy husband: The high-flying women paying for their partners to get surgery
The Daily Mail
As more women climb the career ladder, it seems that the tables may be beginning to turn as they look for a partner who can not only impress them with their success but with their looks too. Using data collected from a high end dating agency and a cosmetic surgery clinic, researchers found a growing number of women are searching for a partner who not only comes with the promise of professional and financial success but one who will also look the part when accompanying them to functions and social occasions.

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TEACHING TIPS


How Skype became the ultimate free teaching tool
Co.Exist
Connecting students to lots of interesting experiences has become a lot easier with Skype in the Classroom, a program from the online phone service that connects students with guest speakers and other students around the world.
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Teachers offer back-to-school shopping tips
U.S. News & World Report
August is the unofficial start of the back-to-school shopping frenzy. Retailers court students and their parents in earnest, eager to sell them everything from flashcards to the new must-have sneakers or laptops. Close to 70 percent of consumers plan to spend up to $500 this back-to-school season, and 50 percent plan to do their shopping in August, according to a survey released last week.
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COA-APPROVED CONTINUING EDUCATION


Oncology esthetics: Do no harm
NCEA
This presentation will define cancer and how it can metastasize throughout the body. Esthetic spa treatments that can alleviate cancer side effects will be explored. Teaching about the lymphatic system and how cleansing, massaging on the face, neck and décolleté during a treatment may be affected. You will learn how to teach your students’ compassion, cancer awareness, and how to adjust esthetic protocols that take into consideration medications and supplements that cancer survivors must use for life.

At the conclusion of the presentation the teacher will be able to:

  • Define cancer and metastasis.
  • Discuss the lymphatic system and its effects..
  • Illustrate the giving of compassion.
  • Summarize benefits of working with cancer survivors.

    To view course details, click here.

    To receive your CE for this webinar, download this CE Registration Form.

    View other COA-Approved Continuing Education.

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    POLITICAL ADVOCACY


    The use of ultrasound by skin care professionals
    NCEA
    In Jan. 2003, the NCEA issued a policy statement regarding the use of ultrasound equipment. That policy was based, in part, upon manufacturer supplied information as well as other industry data available to the NCEA at that time. The NCEA has now received additional manufacturer information that leads us to issue an advisory notice to state boards. There are three areas of concern.
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    TUESDAY 'TOON





     

                     
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