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  Mobile version   RSS   Subscribe   Unsubscribe   Archive   Media Kit Aug. 20, 2013

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Top 10 must-have skin care products
Yahoo Health
Dr. Leslie Baumann writes, "As a dermatologist, part of my job is making sure my patients are on the best skin care regimen for their skin type. Of course I tailor these regimens for their goals, whether they want to address fine lines, wrinkles, discoloration, acne, redness or another specific concern. Though skin type certainly dictates my product suggestions, there are general guidelines that all skin care regimens should follow. Here are my 10 must-haves."
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WHAT'S THE LATEST?


Skin care ingredients come to the rescue for the hair care category
CosmeticsDesign.com
Many industry experts believe that if hair care is to push on and increase growth over the coming years it should take inspiration from the skin care market in order to innovate, and it appears scalp treatments and a multistep routine are the way to do this.
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Low intensity yoga improves sleep in cancer survivors
PsychCentral
Cancer survivors who suffer from insomnia reported better sleep quality and less reliance on sleeping medications after completing a low intensity yoga program, according to a new study. For the study, participants who attended 75-minute yoga sessions twice a week for a month were able to cut back on using their sleep medications by 21 percent, compared with patients in standard care, who actually increased their use of these medications by 5 percent per week.
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Looking for similar articles? Search here, keyword YOGA


FDA encourages you to report side effects
FDA
Have you or your child experienced a side effect from taking a drug or using a medical device? The U.S Food and Drug Administration encourages consumers to report side effects and other problems. Consumer reports have led to stronger product warnings and nationwide recalls. There are several ways you can report a problem. You can ask your health care provider to file a MedWatch report. You can report a problem directly to a drug manufacturer. You can also report a problem directly to the FDA.
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QUOTABLE


Becoming NCEA certified is mandatory for any esthetician who wants to standout above the rest. It's an investment not only in our own careers but in the entire field of esthetics. I'm proud to join the ranks of NCEA certified professionals, who I consider the very best of the best.

— Diane Buccola, Sacramento, Calif.



BUSINESS BRIEFS


How to build a winning small-business team
Small Business Computing
Behind every successful small-business owner you'll find a solid business team. From the attorneys that form the entities and draw up contracts to the vendors that deliver supplies, each business team member's role is crucial to make the small business operate as a well-oiled machine. If one person drops the ball, the system can fail. You might not even know something's amiss until it affects your bottom line. If you want to best your competition, follow these essential steps to form a solid small-business team.
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Why small-business bank lending won't rebound soon
Bloomberg Businessweek
Small-business advocates complain that banks have lost interest in making small-business loans since the financial crisis. Bank executives point out that the ensuing recession curtailed loan demand. Both sides blame tougher government regulations for making small business loans harder to get.
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MARKETING 101


Mobile marketing for your small business
Small Business Trends
Google dominates mobile phone searches, even more so than on computers. Mobile users are increasingly turning to services like Yelp for reviews during business searches, and the majority already searches for product information from their phone in-store — 84 percent of them, according to a Google study. What does this mean for your small business? If you don’t already have a small-business mobile marketing strategy, or it’s been on the back burner and you haven’t done much with it, it’s time to shift your priorities.
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Direct mail delivers in the age of the consumer
By Charley Howard
We live and work in the "age of the consumer" where people have access to what they want, when and how they want to receive it. Digital is undoubtedly a major component in the new omnichannel environment. Given its prominence, we may ask: What is direct mail's future? Is mail still relevant? Absolutely! With its ability to engage customers through highly variable and customized content, direct mail remains an important and viable part of virtually any brand's multichannel mix, and that includes working in concert with digital channels.
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Industry Pulse: What effect will MyPost have on direct marketing?
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    12 yoga poses to undo the damage (The Huffington Post)
4 natural age-defying skin tips (Santa Monica Mirror)
5 bogus myths about Latina skin care (Refinery29)
The most important employment documents (By D. Albert Brannen)
Attract new customers with local ads on the Google Maps app (Google AdWords)

Don't be left behind. Click here to see what else you missed.


SPA CLINICALS
TRENDING ARTICLE
MOST POPULAR ARTICLE
Researchers start clinical trials on neutron beams to treat cancer
The Asahi Shimbum
Japanese researchers are developing a new radiation therapy for cancer that uses neutron beams, and the government is eager to sell this new technology overseas as part of its economic growth strategy. The potential applications for the Boron Neutron Capture Therapy are impressive. Researchers expect the neutron beams to treat tumors of complex shapes, cancer in multiple areas and recurrent cancer while avoiding most damage to normal cells.

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4 natural age-defying skin tips
Santa Monica Mirror
Hundreds of expensive products and procedures exist for beautifying the skin and keeping it looking young and fresh, some of which may pose dangers to your health. Instead, try some of these all-natural, do-it-yourself beauty recipes you can use to keep your skin young and glowing — at a fraction of the cost.

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12 yoga poses to undo the damage
The Huffington Post
You may joke that your job is slowly killing you but it might actually be true. And while job-related stress seems like the main culprit when it comes to health and your career, it can have negative health effects as far ranging as increased heart attack risk, depression or premature aging there's another danger lurking in the office: Sitting. Here are 12 asanas to help undo the damage created by long days spent sitting.

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TEACHING TIPS


The fantastic 5
The Scholastic Administrator
Have you ever had a plan to improve your schools that seemed so outlandish or divisive or hard to carry out that you just gave up? This is the story for you. One of the hardest parts of your job is to take all the proposals and ideas to change your district, cull the bad ones and marshal the forces behind the good ones. This feature presents five examples of people who pushed their districts or schools to greater successes by doing just that.
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Some educators cheer Texas law's new focus on career education, but shift relies on districts
The Dallas Morning News
Career and technology educators are hailing a recently passed Texas education law that puts a priority on pathways to professions that don't involve going to college. Now, school districts are tasked with developing the teacher skill sets and courses to make skilled certification far more attainable through public education. Rigorous demands for core courses were forcing a track that, critics said, overlooked students who weren't college-bound.
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COA-APPROVED CONTINUING EDUCATION


Retail: A tool for increasing school profitability and students' business skills
NCEA
This presentation will identify skills to provide the knowledge students need to be successful in selling retail. We will review vital sales techniques, and examine the importance of retail sales in the esthetic setting. Basic principles of retailing and merchandising – a must for every student and school to be successful.

At the conclusion of the presentation the teacher will be able to:

  • Define the principles of retailing and merchandising.
  • Describe ways to motivate students to learn to sell.
  • Recognize the importance of teaching retail selling to the student.
  • Define prescriptive selling and how to use the technique.

    To view course details, click here.

    To receive your CE for this webinar, download this CE Registration Form.

    View other COA-Approved Continuing Education.

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    POLITICAL ADVOCACY


    Use of FDA approved energy-based devices & therapies
    NCEA
    It is the position of the NCEA that (1) estheticians shall be permitted to use FDA approved energy-based devices and therapies for esthetic procedures; (2) such use shall be within their scope of practice as defined by the regulations of individual states, where such regulations exist; and (3) estheticians shall meet the training requirements for the use of such devices as defined by their individual licensing board or other regulatory agency.
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    TUESDAY 'TOON





     

                     
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    Colby Horton, Vice President of Publishing, 469.420.2601
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