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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit September 02, 2014

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MediSpa Conference 2014
NCEA
Join keynote speaker Susanne Warfield, 9 a.m.-3 p.m., Sept. 16, at The Institute of Beauty and Wellness' annual MediSpa Conference at the OC Hanson Auditorium in Milwakee inside the Aveda Building. Susanne will present on on the business, ethics and liability of the medispa industry.

Medical spas, also known as mediSpas, blend the best of both worlds — a spa experience with the procedures and expertise found at a doctor's office.

MediSpa's use more aggressive treatments and are a great way to get treatment for acne, aging skin, hair removal and more.

This year's impressive panel boasts all of the above — skin care expertise and a touch of spa added to every treatment. The conference will also touch on upcoming medusa trends like skin rejuvenation, injectables, industry trends, skin rejuvenation and body contouring.
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WHAT'S THE LATEST?


What's hot in spa?
Health Club Management
If you're planning to upgrade your spa area, why not try something a bit more adventurous? We take a look at some of the latest innovations in the area of hot — and cold — spa experiences.
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Yogurt facial? Probiotics are really good for your skin, too
Care2
By now you know that probiotics are good for your gut, but did you know that they're good for your skin, too? While most people are aware of the benefits of ingesting probiotics, they might be less well versed on the topical benefits. There's a growing body of research showing that putting probiotics directly on our skin can be a good thing, for example, researchers have shown a link between probiotic use and clearer skin in patients with acne.
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Battle scars: Focus on body's remarkable healing powers
Tallahassee Democrat
Flip through a magazine filled with the flawless skin of models whose satiny cheeks, silk-smooth shoulders and porcelain legs seem to have survived normal life unscathed. Then look at your own dermis. Unlike photo-shopped models, for most of us, life is spelled out in these scars and imperfections. In fact, the scar is a miracle dedicated to maintaining the integrity of the human body and getting it back to normal functioning as soon as possible. So what happens when the body's largest organ, the skin, is breached? How are scars formed and what happens when they "go rogue?"
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QUOTABLE


"Being NCEA Certified has helped me maintain a level of excellence not only recognized by my clients, my peers and within my industry, but it has also allowed me to have a certification that a state regulatory board recognizes. Having moved from state to state for opportunities, the standardization of educational requirements provided within the NCEA Certification Program supports my mobility state-to-state and internationally as well. There is no other organization in the United States that is a coalition, an active group of skin care associations, schools, companies and individuals, that is united to establish standards and best practices for our industry by providing political representation for our profession to state legislators and licensing boards. NCEA is THE ORGANIZATION that allows me to distinguish myself as a leader in the industry."

— Austine Mah, Plano, Texas



BUSINESS BRIEFS


Decisiveness drives success for companies
By Greg Witz
Some people just can't make up their minds. Neither can some companies. But if they knew what their indecision was costing them, would they change how they operate? Ram Charan, a former faculty member at Harvard Business School wrote an article titled, "Conquering a Culture of Indecision." In it, he talks about companies that have successfully created frameworks for decisive action. Highly marketed and distributed, this article was published in the April 2006 issue of the Harvard Business Review and met with many accolades. However, it's almost 10 years later, and the problem exists even more profoundly today.
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Should you pay your employees for overtime?
By Catherine Iste
If an employee is properly classified as exempt, the laws regarding minimum wage and overtime do not apply to them. The U.S. Department of Labor spells out different types of exemptions based on the duties the employee is performing. Managers, executives and owners often want to work around the overtime laws, so they classify employees as exempt without making more than a cursory effort to determine if the job duties really require an exemption. This is simply a huge mistake with the potential to cost the organization a lot of money and likely even more of a headache of time and resources spent remedying the situation.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    What your hands can reveal about your health (Grandparents.com via The Huffington Post)
Skin care for men: 5 keys to minimizing the effects of age (MensXP)
10 tax tips for new business owners (Fox Business)
Finding the gems in the global market for professional skin care products (Kline)

Don't be left behind. Click here to see what else you missed.


MARKETING 101


Don't stop believin' (in email)
Direct Marketing News
Sometime email marketing feels like the gamble "Journey" sings about. But done right, email marketing is music to the ears of customers and brands alike. Here, we round up advice from several recent DMN articles on email marketing. Play on. "The people getting A's in email are moving to marketing to people more on a one-to-one basis. Instead of basing everything on a calendar and sending everybody the same message at a given time, the top quartile is saying lets create 10, 30 or 40 messages and tie them to cart abandonment, post-purchase and browse abandonment," says Loren McDonald, vice president of Industry Relations for Silverpop.
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Digital marketing 101: This is why your website is not converting
Search Engine Journal
Many companies today get frustrated when their digital marketing plans fail. Forums and LinkedIn conversations are filled with business owners trying to understand what's wrong with their campaigns. Too often, people forget sales and conversions are just the tip of the iceberg in a long and complex system called the sales funnel.
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Looking for similar articles? Search here, keywords DIGITAL MARKETING.


SPA CLINICALS
TRENDING ARTICLE
MOST POPULAR ARTICLE
The diagnosis and graded therapy of atopic dermatitis
The Cochrane Library
Tinea infections are fungal infections of the skin caused by dermatophytes. It is estimated that 10-20 percent of the world population is affected by fungal skin infections. Sites of infection vary according to geographical location, the organism involved and environmental and cultural differences.

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Get some blingage with a gold-plated facial
Inquisitr
There have been some unusual beauty trends in the past, especially in the realm of skin facials. We thought we heard it all with reports of people getting bird poop and snail facials. However, consider another unusual and new facial treatment: gold facials.

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Marketers are sizing up the millennials
The New York Times
Millennials have been called a lot of names. Narcissistic, lazy and indecisive. But now marketers, manufacturers and retailers are recognizing the group's potential as something important to their bottom line: the consumers who will drive the economy in the decades ahead.

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TEACHING TIPS


Planning for open-ended learning
TeachThought
Grant Wiggins with Authentic Education writes: "Over the past few weeks, I have received a few interesting queries on Twitter — and Labor Day weekend seemed like a nice time to respond to them and reflect on the school year ahead. Two of the questions concern the relationship between inquiry and understanding by design."
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COA-APPROVED CONTINUING EDUCATION

COA-Approved Webinar Series
presented by the Society of Dermatology Skin Care Specialists


The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.


Federal And State Issues That Will Affect Your Laser Practice
Presented by Gus Anibarro

About the webinar:
This presentation will overview the federal and state regulations that a laser practice needs to be aware of in order to practice safely on the consumer. Learn which federal agency has oversight on equipment and employee safety issues. Understand what state agency protects the consumer through operator licensing and/or certification. 1.0 CE through March 8, 2017.

At the conclusion of this presentation the skin care specialist will be able to:
  1. Recognize federal and state regulations affecting their laser practice.
  2. Apply the knowledge in order to maintain or become compliant.
  3. Identify the state agency that protects the consumer.
  4. Understand the importance of laser safety.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
  SDSS member fee: $19.95 click here
  Nonmember fee: $24.95 click here
For other SDSS approved courses, click here

Learn more about becoming a member


POLITICAL ADVOCACY


Code of ethics
NCEA
Do you know … NCEA's code of ethics?
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TUESDAY 'TOON





 

                 
NETT News
Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608  
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
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