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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit September 22, 2015

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New West Hollywood spa uses Dead Sea minerals for healing
KCAL-TV / KCBS-TV
The Dead Sea may be a long flight away, but one spa is recreating its healing properties in West Hollywood. Elias Amkie was inspired to create Grotto de Sal after he was diagnosed with debilitating rheumatoid arthritis. A friend suggested visiting the Dead Sea in Israel. No pills, no shots, just water? "I took a very painful flight and on, four days later, I was no longer using the cane," he said.
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WHAT'S THE LATEST?


Risk-free collagen regeneration
MedEsthetics
Lasers, ultrasound, radiofrequency, microneedling — all have been used to injure the skin and induce collagen regeneration. While these modalities are generally considered safe and effective, scarring and hyperpigmentation are possible adverse events. Now a new technology — nonthermal pulsed electrical fields — offers the possibility of skin rejuvenation without tissue injury, minimizing the risk of scarring and pigmentation problems.
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2 new species of Thai snails are tipped for cosmetics developments
CosmeticsDesign-Asia.com
Thai scientists have discovered two new species of psychedelic-yellow tree snails whose free radical antioxidants and anti-inflammatory properties will inspire many new skin care developments to come.
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Men, hormones and skin
Jamaica Observer
Men age much more slowly than women. They tend to get on the anti-aging bandwagon later than women, and when they do, they are highly secretive. They share their secrets with no one. Men are, however, more prone to skin cancer, acne, folliculitis in their beard areas, and with shaving, they can generally have a lot of inflammation. Men have thicker skin, more acidic skin environs and testosterone causes more sweat production. So they require appreciation of those differences.
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QUOTABLE


"NCEA is the start of something amazing! I am proud to be a certified professional and I look forward to welcoming more professionals. Thank you NCEA for working so hard in the field of esthetics!" "

— Jo Ann Fenstermacher, Dunedin, Florida



BUSINESS BRIEFS


Spa teams must find passion to 'amplify'
Spa Opportunities
While the industry trend has been to simplify, Jean-Guy De Gabriac, CEO of Tip Touch International spa consultancy & training company, argues that today's spas need to shift direction. In an exclusive Thought Leader column for Spa Opportunities, De Gabriac reveals ways in which spa teams can steer away from complacency and amplify their energy.
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Step it up!
Les Nouvelles Esthétiques & Spa
Retail sales are a sore subject within the spa industry. Most spa leaders have good intentions and attempt to improve retail sales performance, but still fall well short of their targets. Leaders fail to achieve retail growth for many reasons, one being that they overlook the most important aspect of their business' success — their team members.
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MARKETING 101


Strategies: 7 small-business marketing tricks
USA Today
As a small business owner you have a lot on your plate — creating your product or delivering your service, managing your money, motivating your employees, ensuring operations run smoothly. Phew! How do you find time to actually attract customers? For an overwhelmed small-business owner, how do you manage to take care of one of your most critical business tasks: marketing?
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Infographic: Follow these tips for marketing on Facebook
By Kaylee Nelson
We all know about the popularity of social media marketing, but have you noticed the desert of abandoned company Facebook pages? You know, the ones that haven't been updated since May of 2012. While creating a page is the first step to social connectivity, maintaining your presence is even more important. But knowing what kind of presence to establish can be an understandable challenge. Make it easier on yourself with these helpful tips.
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SPA CLINICALS
TRENDING ARTICLE
MOST POPULAR ARTICLE
Rapid emergence of novel therapeutics in advanced malignant melanoma
Dermatol Ther via PubMed
For decades, no cancer therapy had been shown to improve average survival in metastatic melanoma. Two critical events have occurred, the discovery of melanoma driver mutation subsets and the discovery of immune checkpoint inhibitors, which have allowed for the development of modern, effective therapies.

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Renew with bamboo
Les Nouvelles Esthétiques & Spa
Does your massage menu need something fresh and unique? If you're looking for a new massage modality to add to your lineup, full body bamboo massage can bring valuable diversity to your options. A bamboo massage protocol can be offered as a standalone treatment, or incorporated into a traditional massage, to address trigger points or neuromuscular work.

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The golden rule for marketing on each social network
By Emma Fitzpatrick
Of course, there are social media marketing rules that apply across all networks, but each network truly has its own idiosyncrasies. Knowing what resonates on each social platform gives your brand power.

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TEACHING TIPS


Choosing the best approach for small group work
Faculty Focus
Enter the term "group work" into a Google search, and you'll find yourself bombarded with dozens of hits clustered around definitions of group work, benefits of group work and educational theories underpinning group work. If you dig a little deeper into the search results, however, you'll find that not all of the pages displayed under the moniker of "group work" describe the same thing. Instead, dozens of varieties of group learning appear. They all share the common feature of having students work together, but they have different philosophies, features and approaches to the group task.
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What teachers can learn from one another
MindShift
Jasmine Bankhead needed to figure out a way to improve teaching at her school. It was 2013. She was the new principal of the O'Keeffe School of Excellence, an elementary school on Chicago's South Side that had been struggling for years. Finally, the school district had taken dramatic action by firing the principal, the staff and all the teachers. That's when Bankhead was hired. Her job was to turn a failing school into a successful one, with all the same kids, but an entirely new teaching staff that she got to choose.
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COA-APPROVED CONTINUING EDUCATION


NETT Teacher Training Philadelphia — Oct. 24 — Registration Now Open

The International Congress of Esthetics and Spa
National Esthetic Teacher Training
Saturday, October 24
10 a.m. – 5 p.m.
Room 306 at the Pennsylvania Convention Center


Click here to for further details about member status and to register.

To receive registration information, text "NCEA" to 22828.

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Opening Ceremony Motivational Session: Breathe Beautiful
at the International Congress of Esthetics and Spa


10:10 a.m.
Sunday, October 25


Breathe Beautiful (Motivational)
EuGene Gant

Join yogi Gant and discover simple breathing techniques to enhance your clients’ treatments to revitalize cells, relax and detox muscles, all while promoting healthy, vibrant skin!

The session also includes easy yogic movements for vitality and detoxification. Practice these moves combined with the breathing exercises to start off your day with your staff to energize body and mind. Then share with your clients and watch as their skin gets shinier and their eyes sparkle — all because of a breath.

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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Dermatologist vs. esthetician: Which skin care expert is right for you? (The Fashion Spot)
What is rosewater, and can it improve your skin? (The Huffington Post)
Ask Smithsonian: How does skin heal? (Smithsonian)
6 secrets about the human brain that will make you a better marketer (Entrepreneur)
The golden rule for marketing on each social network (Emma Fitzpatrick)

Don't be left behind. Click here to see what else you missed.


POLITICAL ADVOCACY


Esthetician Job Task 600 Hours
NCEA
Did you know ... It is NCEA's position that an esthetician upon completion of a 600 hour program should be able to perform and/or know the following job tasks ...
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TUESDAY 'TOON





 

                 
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