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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit October 27, 2015

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Mobile spas for busy women offer home treatments
The Rakya Post
Today's career women are often caught juggling time between their professions and family and hardly have time to pamper their overworked bodies and mind. Seeing a perfect opportunity, mobile spas for women are creating waves, opening up possibilities for women to pamper themselves at their own homes. These mobile spa that comes with qualified therapist who'd set a spa ambiance complete with soothing music and aromatherapy are quickly gaining popularity in big cities.
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WHAT'S THE LATEST?


Korean spas: What to know before you go
Los Angeles Magazine
Beauty writer Cecilia Ha-Jin writes: When I was growing up in Korea, going to the bathhouse was a weekly ritual. My whole family would get our toiletries together and head over to the friendly neighborhood jjimjilbang. It was a communal affair as well as a way to get clean. As children, my siblings and I looked forward to the snacks and banana milk our dad would buy us. Now, I live in Los Angeles, where we are lucky to have so many bath places to choose from. Here are some pointers to help you navigate them all.
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Hotel spa departments generate healthy profits
Hospitality.net
Hotel spa departments continue to contribute to the revenue and profit growth of U.S. hotels. According to the 2015 edition of "Trends in the Hotel Spa Industry," hotel spa department revenues increased by 5.1 percent in 2014, while spa department profits grew 10.5 percent.
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Esthetic Equipment Evaluation
NCEA
Did you know ... it is the position of the NCEA that:

Skin care professionals are required to check in their state as to whether training on the use of equipment is required prior to purchasing, and/or if they can use device under their scope of practice.

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Beauty's hidden health cost for African-Americans
University of California
When Teni Adewumi was growing up, she, like many of her family members and friends, spent countless hours in hair salons without ever thinking about the potential side effects of the harsh chemicals being used on their hair. Now a Ph.D. student in environmental health sciences in the UCLA Fielding School of Public Health, Adewumi has sounded a warning to both patrons and professionals that beauty may come at a hidden cost to their health.
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QUOTABLE


"Attaining the NCEA Certified Credential is the Gold Standard for Excellence. The Certification Program highlights the science behind the Esthetic Profession."

— Corinthia Loblack, Orlando, Florida



BUSINESS BRIEFS


4 problem areas when setting goals
By Betty Boyd
Goal setting is the foundation of good planning. Goals help an organization come to terms with what is relevant. But too often, once goals are identified, the process stops before they are implemented. To solve that problem, researchers Peter M. Gollwitzer and Gabriele Oettingen suggest, "People need to prepare in advance, so that their chances to overcome difficulties of goal implementation are kept high." Here are four areas that need to be addressed in order for goals to be achieved.
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Change in bank card technology envelops retailers, consumers
By Bob Kowalski
Technology moves forward every day, but one advance carries big implications for banks, retailers and consumers. In this case, the technology involves purchases made with credit or debit cards. Encoded chips are being embedded in newly issued cards, which are designed to improve security by replacing the magnetic strip that was more susceptible to hacking. Banks set an Oct. 1 deadline for retailers to have new card readers in place, but many businesses missed the deadline.
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True leadership success is a team that succeeds when you're away
Entrepreneur
As precious as every project is, entrepreneurs often need to step away from their ventures for long periods of time. Sometimes, it's to start a new company or explore other amazing opportunities. Or, maybe it's just for a long, well-earned vacation overseas. Whatever the reason, your business can't just pause while you're gone. When the need to leave arises, your company has to be ready to run on autopilot.
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How small business can use big data
The Globe and Mail
This is an incredible time for data. Research conducted by CSC estimates a 4,300 percent increase in annual data generation by 2020 while IBM estimates that each day, the world creates 2.5 quintillion bytes of new data. There is obviously a lot of opportunities for learning and growth, but having more data does not necessarily result in more knowledge. For many,it just results in more data. This is an increasing challenge for brands as more information becomes available. Finding meaningful patterns of opportunity in sea of data has become more overwhelming.
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MARKETING 101


5 marketing strategies that don't involve social media
Entrepreneur
When coming up with marketing plans for your business, social media has become a given. When we create our marketing plans, it's not if we're going to put it on Instagram, it's when and how. But because social media has become tremendously infused in every corner of our lives, it's easy for your marketing campaigns to get lost in such a saturated market.
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Consumer content: The breakdown of media silos, converged marketing
Marketing Land
The silos that once separated different channels and types of content are crashing down. Customers are not interested in viewing and interacting with the content a brand produces on just one channel. Instead, they will be engaging with you on a variety of platforms. For companies to be successful, they need to be able to anticipate this need. They need to provide a brand experience that is holistic and consistent regardless of where the customer finds them
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SPA CLINICALS
TRENDING ARTICLE
MOST POPULAR ARTICLE
In vitro effects of infrared A radiation on synthesis of MMP-1, catalase, superoxide dismutase, GADD45 alpha protein
Inflamm Allergy Drug Targets via PubMed
Harmful influences in the process of photoaging and skin damage are associated with infrared A (IRA) radiation, such as, disturbance of dermal extracellular matrix by up regulation of matrix metalloproteinase-1 (MMP1).

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Spas are in danger of being left behind
Spa Opportunities
Dr. Franz Linser, managing partner of Linser Hospitality, delivered a compelling keynote at the recent Piscina & Wellness Barcelona conference. Linser spoke about new trends in wellness, suggesting that the ways in which consumers approach wellness is changing, and said the spa industry needs to react at a faster pace.

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Customer experience is the future of marketing
Forbes
As someone who works in the trenches with brands across the business landscape, I can confidently say that nearly every time I speak with clients, partners, colleagues and industry peers, a debate about "the future of marketing" occurs. However, even if you're not knee deep in marketing, a quick Google search would reveal to you that emerging marketing trends and predictions are seriously hot topics.

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TEACHING TIPS


What core skills do teachers need to be effective?
KQED News
Teacher training programs can vary widely in preparing new teachers effectively, but the University of Michigan wants to set clear "high leverage teaching practices" and help educators get the skills they need.
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12 principles of mobile learning
TeachThought
Mobile Learning is about self-actuated personalization. As learning practices and technology tools change, mobile learning itself will continue to evolve. For 2016, the focus is on a variety of challenges, from how learners access content to how the idea of a "curriculum" is defined. Technology, like tablets PCs, apps and access to broadband Internet, are lubricating the shift to mobile learning, but a truly immersive mobile learning environment goes beyond the tools for learning to the lives and communities valued by each individual learner.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Counteracting hormone and chemotherapy skin aging (Skin Inc.)
5 myths about hotel spas (USA Today)
ISPA study shows demand high for US spa staff (Spa Opportunities)
Luxury birthing clinics spur cesarean 'epidemic' in Brazil (The Associated Press via Savannah Morning News)
How you can profit from being kind (Business 2 Community)
Don't be left behind. Click here to see what else you missed.


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