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Cosmetic device experts take anti-aging to the 'next level'
CosmeticsDesign.com USA
A developer of at-home anti-aging devices and a clinical skin care manufacturer have partnered to create a new tool complete with formulation that takes anti-aging to the "next level." Bio-Medical Research and StriVectin have put their heads together to develop a "Facial Toning Duo" that they say is more effective than the average anti-aging/tightening cream.
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WHAT'S THE LATEST?


What's the 1st step to become Nationally Certified?
NCEA
STEP 1 — Purchase of the Training Manual is a mandatory first step. You must complete the six Knowledge Reviews from the manual and attach to the Affidavit of Knowledge Review Completion.

The path to becoming NCEA Certified begins with knowing if you meet the candidate requirements. Complete the application with supporting documents, and submit for verification. Prepare for and take the Certification Exam. This entire program can be completed in as little as 6-8 weeks.

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The real dirt on face washing
The Wall Street Journal
Washing your face seems pretty simple, yet dermatologists and beauty companies think there's room for improvement. "Easy does it" is the message experts have for consumers, as a new generation of facial cleansers promises mild formulas that won't dry out the skin. New devices offer deep-clean claims but with a lighter touch. Some doctors even say that people with good skin should wash their face just once a day — at night.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Connecting to your customers' passions (Business 2 Community)
Doctors warn of medical spa laser treatments (WLS-TV)
Spas prepare for Black Friday and Cyber Monday (Modern Salon)
What can we learn from the global effort around mobile learning?t (MindShift)
Become a specialist to achieve success (The Courier-Journal)

Don't be left behind. Click here to see what else you missed.


Cosmetologist: Research may prompt more people to act earlier to tackle wrinkles
The Harley Medical Group
Wrinkles may be genetic, according to findings of a recent Swedish survey. According to the researchers, signs of age don't just come from damage to our own DNA, but also to the DNA we inherit from our mothers. Leading scientific journal Nature published the findings, which came from an in-depth study into how mitochondria, or the power sources for the cells in the human body, degenerate and set off the body's aging process. As a result, medical professionals may one day gain a better understanding of that process, to enable them to develop more effective anti-aging treatments.
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The true origin of Halloween
By John Mosley
Some holidays fall on the same date each year because they commemorate a specific event. Others drift by up to several weeks from year to year. The most familiar example is Easter, which is set as the first Sunday after the first full moon after the spring equinox. In ancient times, people didn't have nicely printed calendars to refer to, and they used the sky — especially the motions of the sun and moon — to set important dates. Perhaps surprisingly, Halloween is also a date that is determined astronomically.
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QUOTABLE


Recently a representative/esthetician noted my expertise and inquired as to my background. She travels all over the country and meets many estheticians with varying knowledge of our field. I told her about my NCEA Certification and how the organization is striving to standardize esthetics across the country. Naturally, I encouraged her to join!

— Kathryn I. Kailian, Washington, D.C.



BUSINESS BRIEFS


5 ways to create meaningful customer relationships
American Express OPEN Forum
In many ways, the relationship between a doctor and patient is the same as that of a small business and a customer. A good bedside manner can comfort and reassure a client, while a poor one can leave a customer feeling dissatisfied, ignored and most likely walking out the door. "The success of any business depends on creating and maintaining meaningful customer relationships," says Mike Muhney, founder and CEO of VIPorbit Software and co-creator of ACT! software. "When you connect with customers on a personal level and give them the best experience possible, that goes a long way toward securing future business."
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Let's talk about stress
By Jeff White
When was the last time you were in a stressful situation? Last week? Last month? Today? Many of us have experienced some level of stress in the not too distant past, and will probably experience more in the near future. Whatever the cause of your stress, it can be detrimental to your health in many ways. So how do you cope with stress? There are many ways to deal with it — some good, some bad.
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MARKETING 101


5 offline marketing ideas to help get your business noticed
Small Business Trends
So much is made of the whole online marketing thing these days that it's hard for small-business owners to find useful information that pertains to offline marketing, which is marketing performed strictly in the offline world. The idea of offline marketing definitely can be a misnomer in this day and age, due to the fact that social media and other Web-based marketing channels always are beneficial to offline business. But that doesn't mean you have to go that route every time you're developing a marketing plan for your latest customer-acquisition project.
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6 ways to promote social-media promotions to maximize ROI
Social Media Today
The secret is out. Running promotions on social media can be an effective way to reward existing fans of your brand, further prove your brand's promise and attract new people to your brand. To maximize the ROI of running a promotion, however, you're going to want to promote your activity to boost awareness and attract a maximum number of relevant participants. What are some methods that can be employed to promote your promotion? Here are a few ideas that probably won't break the bank.
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Looking for similar articles? Search here, keyword MARKETING


SPA CLINICALS
TRENDING ARTICLE
MOST POPULAR ARTICLE
Electroacupuncture: Applications in the treatment of chronic nonhealing wounds
Advances in Skin & Wound Care via PubMed
Maximizing the effectiveness of any wound treatment requires that normal wound-healing dynamics are appreciated. In considering adjuvant wound therapies, the clinical evidence supporting a therapy must be fully understood. The biological changes associated with electroacupuncture can have a positive effect on wound healing, although limited clinical data are available.

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Become a specialist to achieve success
The Courier-Journal
If you're starting a new business — or want to expand an existing small business — one of the best pieces of advice: Find a niche. Find a specialty that immediately and clearly distinguishes you from the competition, and then get really good at it.

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Spas prepare for Black Friday and Cyber Monday
Modern Salon
Black Friday and Cyber Monday can be stressful. But now, the spa industry is adding its own, relaxing touch to the occasion, with many spas and salons offering Black Friday and Cyber Monday specials and discounts in honor of the annual savings.

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TEACHING TIPS


New evidence on cooperative learning
Faculty Focus
The body of evidence documenting the effectiveness of cooperative learning is already impressive. The large and regularly cited meta-analysis of Johnson and Johnson published in 1987, reviews 378 studies that explore the use of cooperative learning groups in a wide range of settings. More than half of the studies reviewed favored cooperation in groups compared with only 10 percent favoring individual effort.
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Confessions of a miser: Learning to let go
By Bob Fortune
Many say that Benjamin Franklin was the father of thrift in America. He believed industrious hard work combined with frugality helped shape a person's or a business's future. Living within one’s means and applying that savings to a future benefit were recurring themes found in Franklin's popular book, "The Way to Wealth." For the longest time, a calculator was my third partner. In every decision I made, costs were more important than benefits. As I learned over time, this was not always beneficial to our company.
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COA-APPROVED CONTINUING EDUCATION


Scleroderma
NCEA
To provide the skin care professional with a review of Scleroderma. This educational activity has been approved for 1.0 CE — COA#PCIA0809.

After reading this article and taking this test, the skin care professional will be able to:

  • Describe the pathogenesis of the disease and its epidemiology.
  • Understand the treatment options and effects of the disease.

  • To view course details, click here.

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    POLITICAL ADVOCACY


    Light emitting diode position update from NCEA
    Skin Inc.
    Statement prepared for state regulatory boards: Light emitting diodes are devices that licensed estheticians should be allowed to use for beautifying and stimulating the skin. When used in accordance with manufacturer instructions they are safe and do not damage the skin. The range of most LED devices for the intended use of beautifying and stimulating the skin are 410 nanometers–945 nm. LED devices are not lasers.
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    State Regulatory Issues
    NCEA
    State Legislative Alerts - Go to NCEA Archives
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    TUESDAY 'TOON





     

                     
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