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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit November 04, 2015

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Do you really need to detox your skin?
Allure
There's a restaurant in Los Angeles called the Springs where you can drink mineral resin scraped off Himalayan rocks, eat a raw dinner and then get a colonic, perhaps the most disappointing dessert ever. This whole detox-and-clean-living craze isn't going anywhere. And if it weren't enough to detox one's innards, the notion now extends to skin. The gist: Lots of gunk, like pollution, makeup, and bacteria, sits on our skin and clogs pores.
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WHAT'S THE LATEST?


These are the genes linked to aging
TIME
In the most complete tally yet, scientists have identified nearly 1,500 genes that are connected to how we age. Almost every process in our body changes, however quickly or slowly, as we age. And it's not just genes that are affected by aging, but the ways we live our lives: the things we're exposed to, the things we eat and how much we exercise among them.
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Treatments for skin of color (and treatments to avoid)
Skin Inc.
Clients come into the spa or medical spa for a number of reasons, chief among them being: excessive hair, unwanted tattoos, sagging, ingrown hairs, dark spots, acne and sun damage. Although these skin issues can affect anyone, at almost any age, skin color and ethnicity are important variants when it comes to achieving optimal results safely.
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How to understand the benefits of today's thermal bathing
Spa Opportunities
Suppliers and operators have a responsibility to ensure that all their clients understand the benefits of each thermal bathing practice, says Erin Lee, project director at Drom. In an exclusive Thought Leader column for Spa Opportunities, Lee discusses ways in which they can help educate their end users.
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Player Spotlight: Danielle Crawford
The Skin Games via NCEA
Every week from now until The Live Show on April 23, we will be featuring one of #THESKINGAMES players. We want you to get to know our amazing estheticians who have put their heart and soul on the line for this competition. Stepping out of their comfort zones and showcasing themselves and their skincare skills for the world to see and learn from.

This week, we'd love to shout out to Danielle Crawford of SHOW A LITTLE SKINcare in Oakdale, California.

Danielle is a Licensed Esthetician who went on to certify with NCEA. She is one of a very small group of esty's in her neck of the woods with this top level education. This, along with her bubbly personality, makes her a stand-out competitor in the games!

Click "Read More" to view Danielle's videos as well as more information about the show and how to get tickets.

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QUOTABLE


"Being NCEA Certified provides you with outstanding credentials, while keeping you accountable for updating your continued education and create the opportunity to be a role model to others within our industry. It also provides your clients with confidence in the skincare services they receive."

— Gia R. Paduano, Fernandina Beach, Florida



BUSINESS BRIEFS


Take off your mask and learn how to deal with change
By Michael S. Haro, Ph.D.
Many of us wear masks daily — not just on Halloween. Think about how we surrender to our thoughts, sometimes exposing them, often using "our masks" to hide or divert true feelings. Think about how you manage when something changes, especially if the change is unexpected. What mask do you put on? Is it a happy face? Do you laugh to cover for an uncomfortable situation? Or is your mask an angry face accompanied with a verbal tirade spewing out hate, rejection and hurt?
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How to use the power of 'social proof' to attract customers
Inc.
Social proof can be a great way to help push your visitors towards a conversion. It doesn't matter what your conversion is, it might be a purchase, it could be a PDF download or it could be a newsletter signup. If you can show visitors that there are other people out there, just like them, taking advantage of your offer and really enjoying the results — they're likely to want to take advantage, too!
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MARKETING 101


Twitter tumbles: What its static growth means for your business
By Emma Fitzpatrick
Twitter is struggling. This past July, the social network announced their slowest increase in monthly average users since the company went public in 2013. As Instagram soars in popularity, the easy-on-the-eyes app is commandeering Twitter's users. Spurred by its stagnant growth rate, Twitter recently laid off 8 percent of their global workforce. Is Twitter approaching its demise? Should your business continue to invest time, money and energy into Twitter marketing?
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3 never-fail tactics for superior social media engagement
Entrepreneur
The waters of social media are difficult to navigate. You risk going unnoticed by your audience if you put up new posts only once in a while but you stand to turn off dedicated followers if you bombard them with updates every hour. Data shows that tweets with 110 characters or fewer receive much higher engagement than longer tweets. However, even if your tweets are the perfect length, tweeting more than three times a day can result in a drop in engagement rates. You simply never seem to catch a break with this multiheaded beast.
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SPA CLINICALS
TRENDING ARTICLE
MOST POPULAR ARTICLE
Venom allergy testing: Is a graded approach necessary?
American College of Allergy Asthma & Immunology via PubMed
Many institutions recommend a stepwise approach to intradermal testing for venom allergy. This is costly and uncomfortable for the patient. The rationale for this approach is the risk of potential adverse reactions to testing with the maximal dose alone.

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Spas are in danger of being left behind
Spa Opportunities
Dr. Franz Linser, managing partner of Linser Hospitality, delivered a compelling keynote at the recent Piscina & Wellness Barcelona conference. Linser spoke about new trends in wellness, suggesting that the ways in which consumers approach wellness is changing, and said the spa industry needs to react at a faster pace.

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Customer experience is the future of marketing
Forbes
As someone who works in the trenches with brands across the business landscape, I can confidently say that nearly every time I speak with clients, partners, colleagues and industry peers, a debate about "the future of marketing" occurs. However, even if you're not knee deep in marketing, a quick Google search would reveal to you that emerging marketing trends and predictions are seriously hot topics.

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TEACHING TIPS


Using personal stories to engage students in conversation
Faculty Focus
Engaging students in class conversation is not always an easy task. Even though we may make class participation part of their final grade, stress its importance in the syllabus and give subtle (and not so subtle) reminders of this throughout the semester, there are always days when students simply do not want to participate in the class discussions.
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How to give students specific feedback that actually helps them learn
Teach Thought
To tell a student "great job" or "this needs work" is a missed opportunity. Everyone loves to hear they did a great job. And perhaps your student really did nail this latest assignment. But the problem with "great job" is this: it's not specific. There is no indication of what was done that was successful and no information about how to replicate this success in future projects.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Mobile spas for busy women offer home treatments (The Rakya Post)
Beauty's hidden health cost for African-Americans (University of California)
Korean spas: What to know before you go (Los Angeles Magazine)
5 marketing strategies that don't involve social media (Entrepreneur)
Change in bank card technology envelops retailers, consumers (By Bob Kowalski)

Don't be left behind. Click here to see what else you missed.


COA-APPROVED CONTINUING EDUCATION

LASER & LIGHT THERAPY
CE Activity approved by the National Coalition of Estheticians, Manufacturers/Distributors & Associations

COA #NCEALASLIGH1T2U. Exp. 7/1/2015
This educational activity has been approved for 4.0 CEs.

At the conclusion of this presentation the skin care specialist will be able to:
  1. Evaluate the role of the esthetician pre and post-procedures.
  2. Describe laser and light therapy treatments for cosmetic and medical indications.
  3. Understand scope of practice and increased safety responsibilities when performing laser and light therapy procedures.
  4. Summarize the history and physics of laser and light therapy.
Click here to download article and test.

For SDSS approved courses, click here

Learn more about becoming a member


POLITICAL ADVOCACY


NCEA's Esthetician Apprenticeship Definition
NCEA
Did you know that ... NCEA considers esthetician apprenticeship to be theoretical and practical training provided by a supervising licensed esthetician, other than in or part of the curriculum of a state-approved licensed school.
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TUESDAY 'TOON





 

                 
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Colby Horton, Vice President of Publishing, 469.420.2601
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Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
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