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  Text version   RSS   Subscribe   Unsubscribe   Archive   Media Kit December 23, 2014

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The next 10 years: 3 pillars of beauty growth
Skin Inc.
Wellness and technological beauty will be the next big skin care trends, says Diagonal Reports. The beauty market has, until recently, been almost exclusively about the cosmetic but will now grow on the three pillars of wellness, technology and cosmetic beauty for the foreseeable future. Although that latter originated from outside the cosmetic segment, they have been the growth drivers of the skin care market.
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WHAT'S THE LATEST?


Andrew Gibson outlines industry hot topics at Spameeting Middle East
Spa Opportunities
Andrew Gibson, vice president of spa and wellness for FRHI Hotels & Resorts, identified several key factors currently affecting the spa industry during a speech at the recent Spameeting Middle East in Abu Dhabi.
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The medical spa: Pros, cons and legalities
Dermatology Times
Dermatologists and cosmetic surgeons who direct medical spas — whether these medical practices are extensions of their practices or not — assume responsibility for all procedures performed. And while it can be a financially rewarding career move, getting involved is not always simple nor is it easy. In fact, many physician and nonphysician medspa owners may be operating these facilities illegally and not know it.
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Nail polish could be lowering your child's IQ
Medical Daily
Nail polish seems harmless enough, but more and more research has been accumulating that points to the opposite: Certain chemicals found in nail polish and other cosmetics, known as phthalates, have the potential to be hazardous to our health.
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QUOTABLE


"Becoming NCEA Certified is mandatory for any esthetician who wants to standout above the rest. It's an investment not only in our own careers, but in the entire field of esthetics. I'm proud to join the ranks of NCEA Certified Professionals, who I consider the very best of the best."

— Diane Buccola, Sacramento, California



BUSINESS BRIEFS


Is your business prepared for virtual currency?
By Jessica Taylor
We've seen such innovation and creation from the virtual currency revolution that started back in 2009 with bitcoin, but we didn't think it would actually affect us in today's world. Many consumers thought bitcoin was a scam, just pretend money — until it began to be accepted as actual currency. A new report from Technology Strategies International Inc., states that virtual currencies are expected to disrupt major markets in the next five years. If your business doesn't know how to handle virtual currency, it may be time to learn.
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Selling in the new relationship economy
By Jared Kligerman
We often hear that history repeats itself. Some recent examples include: '60s funk rifts in Daft Punk's newest album, "vintage" filters for photographs and the return to locally sourced produce. The business world is experiencing this as well. Social media and smartphones have allowed consumers to share their experiences faster than ever. Buying decisions are no longer based on just price or quality, but on the buying experience and word-of-mouth recommendations. Welcome to the return of the relationship economy.
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MARKETING 101


Infographic: Why coupons rule as marketing tools
MarketingProfs
One of the hardest tasks for a marketer is to have the subject line of your email heard over all the noise of an inbox, which is why email campaign managers turn to the always-effective coupon. Killer Infographics found that in 2013 there was a 50 percent year-over-year increase in campaigns mentioning coupons in emails. Coupons were also the No. 1 mobile email campaign trend.
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4 reasons your customers aren't sharing your content on social media
Inc.
Content marketing and digital media strategies often include social sharing as a metric for success. Creating highly engaging, widely relatable content is a crucial step towards earning an audience's attention. But while page views are important, marketers need a deeper understanding of why people share it to create content that will reach further.
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Looking for similar articles? Search here, keywords BUSINESS MARKETING.


SPA CLINICALS
TRENDING ARTICLE
MOST POPULAR ARTICLE
Diagnostic accuracy, cost-effectiveness of dermoscopy in primary care: A cluster randomized clinical trial
European Academy of Dermatology and Venereology via PubMed
To determine the DA and cost-effectiveness of the dermoscope in primary care for skin lesions suspected of malignancy.

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The secret to protecting your brand starts with your name
Small Business Trends
You want your business to stand out in the crowd. That's why your brand should be highly memorable, emotionally compelling and different from the rest. If you're planning on launching a business in the new year, keep in mind that your business name is the cornerstone of your brand.

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Unlocking the mystery of critical thinking
Faculty Focus
Critical thinking. We all endorse it. We all want our students to do it. And we claim to teach it. But do we? Do we even understand and agree what it means to think critically?

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TEACHING TIPS


Experiential learning: Just because it's hands-on doesn't mean it's minds-on
Teach Thought
Grant Wiggins of Authentic Education writes: I recently visited Thetford Academy in Vermont — one of the few and interesting public-private academies in New England — where they have a formal and explicit commitment to "experiential learning." So, the leaders of the school asked me to visit classes that were doing experiential learning and to talk with staff at day's end about it.
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The traits of top creatives and the tools they use
Forbes
"Iron sharpens iron," as the saying goes, and the same is true for creative types. The best creatives are just that — creatives. Working as the collective "one" is an essential part of their creative ideology. To these people, behaving like a competitive, separated "party of one" is the immature mindset found among creatives in the juvenile stage.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    'Power Facial' is the latest in medical facial technology (Deccan Chronicle)
'Thai face-slapping' massage fad comes to Los Angeles (Spa Opportunities)
Spa employment law, part I (Skin Inc.)
Massage for preventative health, not just pampering (Examiner)
The secret to protecting your brand starts with your name (Small Business Trends)

Don't be left behind. Click here to see what else you missed.


COA-APPROVED CONTINUING EDUCATION

Skin Management Programs Using Advanced Technologies
presented by the Society of Dermatology Skin Care Specialists


The SDSS is a voluntary organization, which aims to develop and foster the highest standards of skin care in the dermatology setting. Each webinar is approximately one-hour and accredited by the Commission on Accreditation (COA) for 1.0 CE.


What You Need to Know Before Adding Permanent Cosmetics to your Practice
Presented by Marie Piantino

About the webinar:
This presentation will explore federal and state regulations of permanent cosmetics to your practice. Equipment considerations including the device and the pigments used for procedures. We will review the precautions and Contract indications as well as possible post-procedure complications. 1.0 CE through March 8, 2017.

At the conclusion of this presentation the skin care specialist will be able to:
  1. Identify regulations that may affect your practice of permanent cosmetics.
  2. Compare devices and pigments used for the procedure.
  3. Understand the importance of training and safety standards.
  4. Evaluate the use of marketing materials to your patients.
Order this webinar:
(Important! Once purchased, the webinar link will only be valid for 24 hours.)
  SDSS member fee: $19.95 click here
  Nonmember fee: $24.95 click here
For other SDSS approved courses, click here

Learn more about becoming a member


POLITICAL ADVOCACY


Esthetician job task 600 hours
NCEA
Did you know? … It is the position of the NCEA that an esthetician upon completion of a 600 hour program should be able to perform and/or know the following job tasks:
  1. Disinfection and Infection Control
  2. Human Physiology and Anatomy
  3. Skin Histology
  4. Skin Diseases and Disorders
  5. Hair and its Growth Cycle
Click "Read More" to continue.

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TUESDAY 'TOON





 

                 
NETT News
Colby Horton, Vice President of Publishing, 469.420.2601
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Rebecca Eberhardt, Content Editor, 469.420.2608  
Contribute news

Susanne S. Warfield, NCEA Executive Director, 201.670.4100  
NCEA Membership & Regulatory Standards

NCEA Certified & Commission on Accreditation

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