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INDUSTRY NEWS

Keynotes that kill: How your program titles will make or break your brand
Speaker Magazine
Don’t let your brand be drowned out by your competition, underwhelming content or information overload. It’s simple: we read news stories, social media feeds and magazines based on the headlines. The more captivating the headline, the stronger the urge to click on the link and flip the pages. Do you want to consistently captivate your readers’ attention? As a speaker, your program titles are your headlines.
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Retrain your brain to feel confident about public speaking
Entrepreneur
Picture yourself sitting in an audience, listening to a presentation at a conference. The speaker on the low platform at the front of the room suddenly grabs a mic and says to the crowd, “To prove my point, I am going to need a volunteer.” He begins walking in your general direction. How do you feel right now?
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LinkedIn publishing platform now accessible to 230 million members in all English-speaking countries
TechCrunch
Early last year, LinkedIn opened up its publishing platform to all members, initially arriving for a selection of English-language speakers on the network. Previously, access to the blogging platform had been limited to a small, editorially selected group of “Influencers” like Richard Branson, Bill Gates and Barack Obama. Now, the company says that it has reached one million posts, and now, it’s expanding access to all members in English-speaking countries.
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Business travel expected to increase in 2015
Travel Agent
Over 45 percent of Travel Leaders Group’s business-focused travel agents indicate that their clientele will be traveling more in 2015 than last year, according to a business travel trends survey from Travel Leaders Group. The survey notes this is an increase of over 7 percent from last year’s survey.
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12 'fear of public speaking' symptoms and how to beat them
Forbes
The term glossophobia comes from the Greek γλῶσσα glōssa, meaning tongue, and φόβος phobos, meaning fear or dread. If you’re a first time speaker, there’s a good chance you will need to overcome the 12 symptoms listed in this article.
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Social media could impact on quality of conference presentations
Phys.Org
A new pilot study into the impact of Twitter on conferences suggests that social media may impact on quality of presentations as speakers receive real-time feedback. The study resulted from collaboration between a group of doctors with a strong interest in social media and was brought together by Dr. Damian Roland, a honorary senior lecturer at the University of Leicester and Consultant in Pediatric Emergency Care at Leicester's Hospitals, and published in the journal Emergency Medicine.
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Strong dollar makes world travel cheaper for Americans
The Associated Press via News & Observer
If you've been putting off a trip abroad because it's too expensive, start packing your bags. A stronger dollar has reduced the price of travel, from a hotel room to a glass of beer, in much of Europe, Japan, India and elsewhere.
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3 steps to better book marketing
Digital Book World
It’s nearly 2015, but many publishers and authors still rely on outmoded approaches to book marketing. To be fair, that’s because some of the fundamentals haven’t changed. But the digital market is more crowded than it’s ever been, and even new social media platforms and other online tools are different today than they were twelve months ago.
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Ways to set up your employees for success in 2015
Entrepreneur
With the stress of the holiday season behind you, it’s time to start thinking about how to truly make 2015 your most successful year yet. Achieving ambitious goals starts with making a game plan. You’ve probably set lofty financial goals for your organization, but to make these a reality, you must rally the support of your entire team.
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Take your PowerPoint Presentations from 'meh' to 'wow'
Business2Community
PowerPoint is a handy program that can bring out the best and worst in information delivery: for every presentation that’s interesting and wow-worthy, there’s one that’s miserably unbearable. No one wants their stuff to be the latter, but it happens all the time, from the smallest business meeting to the largest keynote.
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Traditional or digital marketing? Is that the right question?
Entrepreneur
Navigating the world of direct marketing as a small business owner can be a daunting experience. Just a few of the challenges a small business marketer needs to surmount include limited budgets, having to address millennials who may be looking at life from new angles and innovative technologies opening up new communication channels.
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Public speaking habits to avoid at all costs
Business Insider
Public speaking is hard enough without shooting yourself in the foot with simple mistakes. In this article are 12 bad public speaking habits to avoid.
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2015 book publishing industry predictions: Slow growth presents challenges and opportunities for authors
The Huffington Post
Welcome to the annual publishing industry predictions for the year ahead. This year The Huffington Post is sharing 12 predictions. Before they speculate about what 2015 holds for authors, publishers and readers, let's reflect about how self publishing has transformed the book publishing landscape.
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