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2014 Meetings Focus trends
Meetings Focus
With the economy stuck in low gear on its long, steep climb up "recovery mountain" — and a federal government that is having a hard time actually governing — meeting planners and industry experts are forecasting a temperate climate in 2014, but perhaps shaded by clouds of uncertainty.
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4 fundamentals to build and sustain a thriving speaking business
Speaker Magazine
There are some fundamental necessities to getting into, growing and sustaining your speaking business. The following are some basics for starting out. But, even if you are a seasoned pro, don't discount these tips as being just for beginners. The basic fundamentals are extremely important for all speakers.
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The secret ingredients to a stellar marketing plan
Fast Company
A lack of a marketing plan is the expanded definition of insanity: doing the same things in the New Year, and expecting the same results. How would a company operate if the CFO, VP of Manufacturing and COO operated this way? Sheer chaos would rule. That's why it's important to create the environment for your plan to succeed before you write the plan.
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7 ways to start a great day
Inc.
Some people find mornings filled with optimism, while others would just as soon stay in bed until the clock passes the noon hour. For most, however, the workday beckons and the morning is a mad rush to get everyone ready and out the door. By the time you reach the office, you've probably already dealt with the stress of family, weather, traffic and other distractions. Fear not, it is possible to get the day started right, no matter what comes your way.
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Be a better manager
Forbes
When it comes to management, many believe in fundamentals over fancy. Sure, there's nothing at all wrong with, say, presentation skills that spellbind an audience of thousands, but when it comes to operational effectiveness, chances are that will be determined by how well you execute fundamentals day in and day out. In that spirit, the following are six fundamentals that can make you a better manager in 2014.
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Networking in 2014
HOW Design
When you think of networking, do you think of slimy schmoozers pushing their business cards on everyone they encounter? That’s one way — but certainly not the only way, and definitely not the most effective way.

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5 easy steps to build your list community
Speaker Magazine
Rather than trying to sell from the stage, attract new customers or get another speaking gig. Think about building your list community of ideal prospects.

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Get a confidence boost
Inc.
A key pitch meeting. A critical presentation. Whatever you're about to do, it's incredibly important — and you're incredibly nervous. What you need is a quick dose of confidence.

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Best practices for business cards in the digital age
Mashable
If there's one scrap of paper the Internet has yet to eliminate, it's the business card. There is something solid and comforting about that palm-sized piece of card stock as it passes from hand to hand, which modern gadgetry still can't replace. When you're designing your business card, remember that the old adage "dress for success" applies to that little paper rectangle, too.
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4 top meeting trends for 2014
Successful Meetings
As we collectively embark on this New Year, with fresh resolutions and fresh hope, we find ourselves looking ahead and eagerly anticipating what the future holds. While there's no crystal ball for meetings in 2014, there are certainly some emerging trends that will continue to shape the industry. The following is a look at four of these developments, and advice for planners on how to not only meet, but beat, expectations in the year ahead.
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Customer experience is more important than advertising
Business 2 Community
Fewer and fewer customers are trusting advertising as the source of information for products and services. Word of mouth carries a big, heavy stick when it comes to the reputation of your business products and services. Facebook, Twitter, Yelp and other social media and reviews sites help to amplify to voice of the customer. With the power that a single bad customer service experience can have at creating future business opportunities, it's critical that you focus on investing in customer service.
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A few nuggets of marketing knowledge in the digital publishing age
Digital Book World
In the digital age, one of the main selling points for a publisher is its ability to help generate a wide audience for a book through marketing. With traditional media, book tours and other forms of book marketing giving way to digital marketing, publishing consultant and Digital Book World Conference chairman Mike Shatzkin shares five things he's learned about marketing in the digital age that are absolutely essential for publishers to know.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Our dangerous obsession with external recognition (Harvard Business Review Blog Network )
When using video in presentations, consider colors first (Sendible)
5 B2B marketing trends to watch in 2014 (Business 2 Community)

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Colby Horton, Vice President of Publishing, 469.420.2601
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