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Benchmark names top 10 meeting trends of 2011
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At hotels, the next 12 months will likely bring more business travel, more flexibility, more choice and more meetings, predicts Benchmark Hospitality, which released its list of the "Top 10 Meeting Trends for 2011." According to the Houston-based hospitality management company, which operates 30 hotels, resorts and conference centers nationwide, 2011's top trends will include the return of business travel, more meetings and value-added amenities. More

Why entrepreneurs should care about Google Suggest
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Entrepreneurs take great pains to cultivate and maintain a strong and squeaky-clean brand online. The concept of online reputation management has become increasingly crucial in an age of Yelp reviews, anonymous blog comments and rampant social networking. Many entrepreneurs and marketing experts are clear on the need for consistent and thorough online reputation-management strategies. But even the most well-seasoned veterans are grappling with an emerging battleground: Google Suggest and its cohort, Google Instant. More

Liven up PowerPoint with interactivity, touch screens and an iPad
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PowerPoint slides can be dull as drying paint, especially if someone is just clicking from slide to slide. Now, lower cost interactive projectors, touch screens and even the iPad are helping liven up slideshows. Jonah Sterling is building a suite for interactive presentations that just might transform the way we see the conference room. More

5 tips for smarter social networking
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
People are trying to figure out how to get more value from online social networks like Facebook and Twitter. Most are just skimming the surface in terms of the potential these networks offer them as individuals. To realize this potential, they need to become more active orchestrators of their social networks, setting the tone and drawing out others. Practices are still evolving, but here is some brief, and often contrarian, advice. More

4 ways to repurpose content to attract links to your website
Small Business Trends    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Link building is one of the cornerstones of search engine optimization. Essentially, the more high-quality material that links back to your website, the more clout your website gets in the search engines and the higher you'll rank in the Google war for first-page placement. The more one-way links from quality sources you have, the higher your website authority and the better your rankings. It sounds great, but bolstering the amount of links pointing to your site can be a difficult thing to do. More

The 10 stupidest things an entrepreneur could do
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Entrepreneurs are forced to go up a steep learning curve, innovate and sometimes learn by trial and error in order to survive the treacherous tightrope of startup life. Wouldn't it be nice to avoid some of the costly mistakes of trial and error? LawPivot co-founders Jay Mandal and Nitin Gupta plus Yusuf Safdari, an attorney providing advice to companies on LawPivot, collaborated to generate this list of the 10 stupidest things that an entrepreneur could do. More

The new rules of writing a memorable slogan
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You could spend hours locked in a room with a team of writers trying to come up with a catchy slogan for your business and still not strike gold. But the folks who are the tops in the field say inspiration often comes in strange places — and often when you least expect it. More

Legal tips for the small business owner
Small Business Trends    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Legal basics are important when building and running your small business. Legal issues related to your business could include resources, tips, legal advice and government policy and may depend on where your business is located. Here are some links relevant for at least most businesses here in the U.S. and perhaps even beyond. More

NSA Industry Update
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