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9 habits of highly effective speakers
Inc.
Whether you're giving a wedding toast, a TED talk, or an important address to an audience of thousands, you want your words to resonate. In the wake of the State of the Union address, the following are nine keys to success from some of the best public speakers in history.
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Why good advice won't work for you
Speaker Magazine
Isn't good advice always worth taking? And don't we all want good advice from whoever can give it? The reality is that people sometimes ask for advice when they are really seeking affirmation or validation. And if you give them anything less than that, they'll be at least disappointed, and at worst angry. But even the best advice won't always work.
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Roadblocks to epic customer experiences: Marketers
CMSwire
Delivering relevant and remarkable customer experience is easier said than done. How can one company — let alone one person — do it all? And how should aspiring digital marketers focus their education and training to become competitive in the (near) future?
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The value of a Twitter follower
Small Business Trends
Have you ever wondered about the value of a Twitter follower? Or perhaps you know a colleague or have a manager who still needs to be convinced of the value of Twitter. If so, take a look at this animated presentation from Twitter. It illustrates how one person who checks out your business via Twitter, eventually may lead to new sales. One follower can lead to new followers through retweeting and interacting. And those followers and their word of mouth activity eventually lead to website / store traffic, sign-ups and sales.
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Creating the conference introvert advantage
Midcourse Correction
As a meeting professional, it's our job to ensure that we provide event experiences that apply to both high-novelty seeking extroverts and low-novelty seeking introverts. Unfortunately, the typical conference or event experience is usually designed for the extrovert. The following are some tips to help introverts succeed at your next event.
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Rethink your branding to create crazy love from customers
MarketingProfs
A company can exist to merely sell stuff and make money. But a special breed of brands that have transcended revenue as a focal point have been transformed into uber-powerful forces.

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The secrets of the best public speakers
Fast Company
American culture places a premium on the ability to speak confidently before a crowd. Career counselors will tell you it's a sure path to professional success.

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10 phrases great speakers never say
Inc.
While it's really hard to immediately win over a crowd, it's really easy for a speaker to lose the room within the first few minutes of a presentation.

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The most undervalued leadership traits of women
Forbes
It's impossible to respect, value and admire great leadership if you can't identify what makes a leader great. Because of this, the identity crisis that exists in today's workplace is something that women leaders in particular have been facing for much too long. While the tide is changing and more women are being elevated into leadership roles, there is still much work to do.
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What your friends can't tell you about your self-published book
The Huffington Post
Family and friends are often the inspiration for getting published and are profusely thanked in acknowledgements and recognized in dedications. However, unless they are successful authors, editors, in the publishing or book marketing business, their encouragement is just loving support. They probably can't tell you the following about the business of self-publishing.
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Avoiding death by webinar
MeetingsNet
Webinars have become ubiquitous due to their cost-effectiveness and time-efficiency. But all too often webinar attendees have a hard time staying focused on the online training. The following are some tips on how to create webinars that will keep attendees focused on learning, not on checking their email.
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Keep customers focused on your website
Entrepreneur
In his book, "The Shallows: What The Internet Is Doing to Our Brains," Nicholas Carr describes what we have long suspected — that our use of the Internet is creating neurological changes in the brain, affecting our ability to remember facts, or pay attention long enough to fully understand what we read. Though many disagree with Carr, the research he cites in his book has important implications for content creation.
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These public speaking tips will help your marketing plan, too
MarketingProfs
The thought of speaking in public makes some of the most confident professionals break into a nervous sweat. But once you understand the keys to successful public speaking, you'll have a toolkit that is applicable in many other instances — especially marketing. Using some of the same concepts that have the power to make or break your public address, you can dramatically transform the effectiveness of your marketing campaigns.
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