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  Mobile version   RSS   Subscribe   Unsubscribe   Find a Speaker    Feb. 14, 2012

NSA business boosting webinar series
National Speakers Association    Share   Share on FacebookTwitterShare on LinkedinE-mail article
Ramp up your marketing efforts in 2012! NSA kicked off 2012 with an exciting new series of free webinars just for NSA members. Every month you can be part of a new powerful webinar, designed specifically for you as a speaker, to learn how to build a better marketing blueprint for your speaking business. Register for the Feb. 14 webinar — Rev up: Get prospect attention with online advertising — today!
Date: Feb. 14, 2012
Time: Noon Eastern, 11:00 a.m. Central,
10:00 a.m. Mountain, 9:00 a.m. Pacific
Click here to register for this webinar.

Online advertising is an important part of being in business. Through advertising online, small businesses can reach a slew of customers. During this webinar, attendees will learn:
  • How to track return-on-investment for every marketing activity you leverage, including those that are at no cost to the business (i.e., social media, networking, etc.).
  • New online marketing methods that will generate leads on a shoestring budget.

Bring statistics to life
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Statistics don't need to be boring. Here's a tip. When you deliver statistics in a presentation, especially if it's a big number, put the statistic into context by adding one sentence that begins with: "That's the equivalent of" or "To put that number into context." Statistics often don't mean much if left on their own. In fact, the bigger the number, the more important it is to put into context. Have fun with it. More

Presentations: Video summary in stills
Idea Transplant    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Embedding video in presentations has its drawbacks. It adds another technical risk factor when setting up the presentation outside your office environment. File sizes become so big that it is hard to email a document. And a PDF version of the presentation does not show the video. As a solution, you can put in a video summary consisting of a few key still images. Our brain is powerful enough to make up most of what happens in between. More

8 powerful tips for marketing your business with e-books
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Your company's Twitter handle has a healthy amount of interaction, your status on Skype is set to chat with customers and your email marketing strategies are always segmented and split tested. Though you adopted every niche social media platform early and your website's editorial calendar is full, you still may be missing out on a huge opportunity to expand your audience and rake in revenue. Make room on virtual bookshelves for your next e-book. An e-book can have a low production cost and a high conversion rate. More

How to use Pinterest in your small business
American Express Open Forum    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Pinterest is a big mover in the social media space. It has 17 million total visits per week, and the average time per user is 72 minutes (Facebook is about 45 minutes). So what is Pinterest? Is Pinterest just another social media fad, or should you actually invest your time and sign up? More

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The power of saying thank you in business
AGBeat    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sometimes the little things we do (or fail to do) make a big difference. In the case of saying thank you, the impact it can have on your business can be substantial. In fact, saying thank you is key to increasing the number of referrals you'll get. If you properly show appreciation after the first referral given to you, a past client will be five times more likely to recommend your services again. More

5 mobile apps boost small business productivity
American Express Open Forum    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When you operate a small business, the last thing you want to do is waste precious time. Mobile apps for Apple and Android devices can help simplify many of your day-to-day business operations. Here are five mobile apps that will save you time and help you organize. Whether you're searching for a password-management system or a way to log in to your home computer remotely. More

TSA plans widescale rollout of trusted-traveler program
Travel Weekly    Share    Share on FacebookTwitterShare on LinkedinE-mail article
After a measured launch and rollout in 2011 of PreCheck, the U.S. Transportation Security Administration recently announced plans to broadly expand the airport trusted-traveler program in 2012 to more than two dozen large U.S. airports. Through PreCheck, TSA absolves some vetted frequent flyers and members of other Department of Homeland Security trusted-traveler programs from removing shoes, laptops, jackets and belts during airport security screening. More

New medical guidelines on avoiding DVT risks on long flights
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
New guidelines for travelers published by the American College of Chest Physicians recommend using below-knee compression stockings on long airline flights for people at higher risk for deep vein thrombosis, but only if travelers have a risk factor for blood clotting. Those risk factors include the use of oral contraceptives, advanced age, pregnancy, severe obesity, limited mobility, recent surgery or trauma and malignancy. Because it can be harder for window-seat passengers to get up and move around, the guidelines identify window seats as a risk factor and suggested sitting in an aisle seat is a wise choice for people at risk. More

Small companies win a round on taxes
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Small business representatives claimed another victory with an Internal Revenue Service decision to relieve them of a potential tax-compliance headache. The IRS said it would not require businesses to explain how and why their business income differs from their credit card receipts, which Congress now is requiring card companies to report separately to the IRS. "There will be no reconciliation required" for the 2012 tax year, "nor do we intend to require reconciliation in future years," said IRS Deputy Commissioner Steven Miller. More
NSA Industry Update
Colby Horton, Vice President of Publishing, 469.420.2601   Download media kit
Meghan Day, Content Editor, 469.420.2650   Contribute news
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