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Big presentation? Imagine it's open mic night
Inc.
What do standup comedy and business presentations have in common? More than you think. Comedians are entrepreneurs. They often write their own material, book their gigs, arrange their travel and negotiate and collect their compensation from club owners. Both comedians and entrepreneurs must engage and entertain their demanding audiences. You might not be looking for laughs, but there's plenty entrepreneurs can learn from their comic brethren.
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Business travel rates rising above budgets
Reuters
Companies that send their employees off to do business in far-flung places are bracing for rising prices this year that will stretch tight travel budgets, a new report says. The U.S.-based Global Business Travel Association GBTA.L suggests international travel will see the highest price jumps, with hotels and airfares (both economy and business class) set to become around 8 percent more expensive.
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5 slightly unexpected tips for self-published authors to find success
Digital Book World
Some may say that "self-publishing" is a misnomer. The reason? There's no way that one person can do everything necessary to properly and effectively publish a book. Misnomer aside, there are many people out there trying to publish books without the aid of an established publishing company. Some of them recently gathered at the Tools of Change Author Revolution conference in New York to share information, network and learn more about the craft of publishing. Since so much of what you hear and read about self-publishing is common sense or things you've heard before, the following discusses five things from the programming that are slightly unexpected or things you may not have heard before.
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It is time to reinvent the meetings industry and the meeting professional
Midcourse Corrections
The meetings and conference industry has reached a plateau. For years the industry has focused on the logistical side of the meeting including registration, food and beverage, contracts, venue space, room sets, schedules, SMMP and more. The industry has matured and many meeting professionals have become very good at the details. Yet, the improvements in those details have not taken the meetings industry to the next level. It's time for the industry to make an intentional and radical leap to take the meetings professional out of department silos and into a more holistic, strategic and creative planning professional.
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Helicopter branding: Why it's bad and how to avoid it
Fast Company
Just because a brand may feel like your baby, doesn't mean you should become an overbearing parent. The following are some tips on how to let go of the reins, for long-term benefit.
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Best social media tools for your small business
crowdSPRING
Do you want to know how you can best leverage social media to help your small business succeed and increase revenues? The following looks at some of the best social media management tools that will help you do more with less. But first, you must understand why you should take the time now to decide whether you should invest some of your marketing and advertising efforts in social media. Making the wrong decision can threaten the future of your business.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Social media etiquette: 12 step checklist (LinkedIn)
A few guaranteed ways to kill your general session attendees (Midcourse Corrections)
Why inauthentic social media use could boost meetings (MeetingsNet)
9 ways to lose the trust of your audience (Copyblogger)
Strategies to sharpen your focus (Entrepreneur)


7 ways you can tap into your inner leader
U.S. News & World Report
Being a leader doesn't mean managing people. You can lead yourself and even lead others without an official title. Instead of leadership falling on the shoulders of those with titles, what if each member of the organization took on a leadership role? What if the power to inspire fell on each of us? What if you jumped on the self-leadership bus today?
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It's about time
One+ Magazine
We are all way too busy these days, and no one has time for anything. We spend as many hours in our Google and iCal calendars as we do attending the events listed in them. We are busy scheduling time to go over our schedules. However, there's another "time" we should consider: time as opportunity. Knowing when to break into a conversation, when to ask for a raise or when to schedule one's event is entirely more relevant to one's success than waiting for the right number on a digital readout.
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American, US Air merger: What might it mean for meetings?
MeetingsNet
When the word came down on Valentine's Day that American Airlines and US Air were merging, meeting planners of course began to contemplate how it might affect attendees who travel by air to their events. So far, for some, the sentiments seemed to be that the now-world's-largest airline, which will operate under the American moniker, will be mostly negative. Among the possible results they foresee: less competition, a consolidation of routes and fewer choices. Others, like the unions involved, seem to be taking a wait-and-see attitude. And, of course, the official airline response is that this is all good, and American has collected some positive quotes from several analysts and affected parties.
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Cellphones are dangerous ... to public speakers
The Boston Globe
Allison Shapira, president of Global Public Speaking, writes, "Cellphones are really dangerous, and I'm not talking about texting and driving. Cellphones are really dangerous to public speakers — for two entirely different reasons."
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Steps to get publicity for your business
Entrepreneur
Publicity is more effective than advertising, for several reasons. First, publicity is far more cost-effective than advertising. Even if it is not free, your only expenses are generally phone calls and mailings to the media. Second, publicity has greater longevity than advertising. An article about your business will be remembered far longer than an ad. Publicity also reaches a far wider audience than advertising generally does. Sometimes, your story might even be picked up by the national media, spreading the word about your business all over the country.
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Writing a book
American Express OPEN Forum
VideoBrief Publishing your own book can be a great way to present yourself as an expert in your industry. Guy Kawasaki is a small business guru and the author of 12 books including his latest book, "APE: Author, Publisher, Entrepreneur — How to Publish A Book." In the following Business War Chest, he shares what to keep in mind if you're looking to write a book of your own.
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