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INDUSTRY NEWS

These tiny seats could mean air travel is about to get worse
TIME
The controversial Knee Defender blocks a passenger in front of you from reclining, but what do you do when your shoulders are getting squeezed on an airplane? That's the big question as airplane manufacturers continue to shrink seats to let airlines stuff more passengers into economy sections. The latest maker to apply this cost-cutting measure is Airbus, which unveiled a new 11 seat-per-row reconfiguration for its A380 superjumbo jet recently in Hamburg, Germany.
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Conference centers offer companies meeting space without strings
The New York Times
Daniel Zumbrunnen needed space for training 70 employees at NBCUniversal in 2013. "I was looking for flexibility," he said, "a large room to hold all the participants, but also rooms for smaller sessions." Zumbrunnen, director of talent development at the company, ruled out hotels because he said they required him to book sleeping rooms to guarantee meeting space; up to 80 percent of the attendees were commuters. And he was put off by steep prices for soft drinks, up to $7 each.
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How typing is destroying your memory
Fast Company
Bad News: If you take notes in a meeting using your laptop, or if you create a to-do list using an app, you might be undermining your ability to recall the information later. A recent study published in Psychological Science found that the pen is mightier than the keyboard when it comes to remembering what you just jotted down.
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7 benefits of using public speaking to build your brand authority
Forbes
OK, so you did it. You developed, designed and cultivated your idea while giving 150 percent dedication and you managed to procure a brand that you feel, well, is exceptional. So now what? Of course the answer is simple, right? Advertise. You will jump on the technological information highway and ride that road until you see your brand's slogan on every billboard across cyberspace.
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Do emoticons have a place in business communication?
By Danielle Wegert
Communication is constantly adapting to new technology. From letters, telephones and faxes to email, text messaging and social media, communication has evolved rapidly. Think about it. Acronyms are now being used as whole messages — LOL for laughing out loud. Hashtags are ubiquitous — #everywhere. And emoticons are now supplementing feelings and emotions. But is that smiley face appropriate to send to a co-worker? A business partner with whom you have a strong relationship? Your boss? A client?
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How to negotiate nicely without being a pushover
Harvard Business Review
We all want it both ways: to get what we want from a tough negotiation and to walk away with our relationship intact. The good news is that kind of outcome is possible. But how exactly do you drive a hard bargain while also employing soft skills? How do you advocate for what you want without burning important bridges?
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To make meetings count, don't count past 1 (per week)
Entrepreneur
We all know the feeling of looking at our calendars and realizing that a day of back-to-back meetings looms ahead. The panic sets in, knowing the whole day will be spent talking about what needs to be done, but not actually doing it. In fact, a 2013 study by officebroker.com found that the average office worker spends 16 hours in meetings every week. Many companies have implemented approaches to increase productivity. They've attempted to eliminate meetings, make them shorter or designate Mondays as "Meeting Day." It simply isn't feasible to eliminate meetings altogether. But how can you increase meeting productivity in your workforce?
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What US airline passengers complain about most when they fly
Skift
Brent Bowen and Dean Headley recently released their 25th annual Airline Quality Rating report, and it wasn't good news for U.S. domestic airlines. According to their report, it was the worst year to fly since 2009, with declines in each of the four performance areas that it tracks. Virgin America was at the top of the ratings for the third year in a row, while American Airlines's regional carrier American Eagle brought up the rear, along with other regional carriers in close dubious pursuit.
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7 steps to a successful marketing process
Business 2 Community
Marketing is a process, not an event. It can be compared to breathing. You can't live very long from a single breath. It takes many breathes, one right after another. Marketing is the same. You will not attract, obtain and keep customers with one marketing action. You keep breathing to stay alive. You keep marketing to generate leads, make the phone ring, cause people to ask for your product, visit with you, request for more information or try a test run.
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Business travel spending expected to rise
Chicago Tribune
Spending on U.S. business travel will grow 3.1 percent this year, even as transportation costs moderate because of falling oil prices, according to a quarterly outlook report released by the Global Business Travel Association. Overall U.S. business travel spending is expected to hit $295.7 billion in 2015. The forecast portends a positive outlook for the U.S. economy, the association said.
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Small business lessons from Silicon Valley
USA Today
When someone says "Silicon Valley" business, you probably envision companies like Google, Facebook, Apple or startups like the ones lampooned on the hit HBO TV series. But in Silicon Valley, there are thousands, maybe tens of thousands, of small businesses that succeed the "Silicon Valley" way. Here are a few lessons from the region that can help your small business grow and prosper.
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6 secrets of happy entrepreneurs
Entrepreneur
Many people choose to become entrepreneurs because they seek more fulfilling work. They might be unhappy with the traditional daily grind of office work and desperate for more control over their daily tasks, or driven to create something with meaning. Whatever the case, entrepreneurs generally go into business with the expectation that entrepreneurship is going to make them happier. While new entrepreneurs generally do find it fulfilling, there's also an unfortunate opportunity for disillusionment.
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