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We are family ... I've got all my speakers and me!
Speaker Magazine
Stacy Tetschner writes, "What's your favorite or funniest family reunion memory? Is it the crazy aunt who always showed up with a different hair color, the cousins who kept a flask conveniently hidden out of mom's sight to share during the non-drinking gatherings, or the uncle who was always looking for someone to pull his finger? I love getting together with relatives to catch up, share stories, and just act a little crazier than usual. Come to think of it, it's a lot like getting together for an NSA Convention."
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Why could online marketing get more onerous? Blame Canada.
Associations Now
A new anti-spam law about to take effect in Canada is described as one of the world's toughest, and even marketers who aren't based in the Great White North need to comply if they're sending messages to Canadians. Here’s what you need to know.
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Frank conversations on better conference measurement
Midcourse Corrections
Most conference organizers are really bad at measurement. Oh, we're fairly good at measuring our conference goals. As long as those goals are based on common conference inputs and outputs. You know, expenses/revenue, attendance, exhibitors and sponsors. But rarely do we measure anything else that proves ROI, ROO or ROA (return on attendance). And rarer still do we even know how to define and measure conference shatterpoints (vulnerabilities in our conference, leading indicators or KPIs). Yet, the value of not measuring is much more expensive.
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Looking for similar articles? Search here, keyword(s): Conference measurement.


4 ways audiences challenge speakers — and how to respond
Inc.
As soon as you step on stage, your listeners are already making demands on you as a presenter. How do you meet them? Start by structuring your presentation as a dialogue between yourself and the audience. Build it as if your audience were silently hurling the following challenges at you in sequence: Ho hum! Why bring that up? For instance? So what?
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Team publishing vs. DIY
Digital Book World
Self-publishing is something of a misnomer, given the various ways that authors can publish books outside of a traditional publishing relationship. In particular, we might consider two modes of indie publishing, do-it-yourself and team publishing. DIY is for authors who go it entirely alone. Authors who seek to make their projects team efforts may engage others to help them with various aspects of publication, whether those teams are groups of freelancers and friends or companies that have formed for the purpose. Are there benefits to indie authors to outsourcing different aspects of their projects, especially those that emulate the services provided by traditional publishers, or are authors better off saving their money?
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Statistics about Pinterest users you need to know
Search Engine Watch
Since launching its Guided Search function, Pinterest is quickly evolving into a discovery platform. In fact, it's possible that Pinterest could become a major e-commerce player and potentially challenge Google on product search, according to RJMetrics, which ran a study of 50,000 random pinners and their pins to see how people are using Pinterest. So who exactly makes up the Pinterest audience?

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Content marketing: It's about to change
Fox Small Business
Any discussion of marketing in 2014 starts with one word: content. Creating unique and engaging content — from blogs to Facebook posts to email newsletters — has been the key to scoring customers for several years running. But where is this trend of "brand publishing" headed?

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Mobile devices: Friend or foe at your events?
MeetingsNet
Picture this: At one of your key marketing events, the speaker is building an airtight case for why attendees need to invest in certain innovations that your company just happens to offer. Dazzling slides roll by in the well-crafted presentation. You scan the audience, expecting to see rows and rows of people eagerly awaiting the next brilliant point. But many aren't looking at the slides, the speaker, or their notepads. Instead, they're staring intently at — you guessed it — their smartphones.

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Business school professors earn that much in speaking fees?
CNNMoney
Talk, when it comes from some of the country's top business school academics, is far from cheap. Fees for speeches by the many professors in the mid-level price range run from $20,000 to $40,000, while it can cost $100,000 or more to put the most sought-after speakers behind a podium. "Part of it is the universities that they come from, if they're associated with an MIT or a Northwestern or a Harvard or whatever the case may be," says Richard Schelp, owner of Executive Speakers Bureau. "Being associated with a certain institution brings with it a level of credibility: 'If somebody is good enough to be a professor at Harvard Business School, maybe I should listen to them.'"
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Personalizing your customer communications
Entrepreneur
In a competitive marketplace, effective marketing is essential to a business' success. But marketing that makes an impact means more than just advertising your company name and service: It's about meeting the needs and expectations of your customers through targeted, personalized communications. By leveraging technology to help you do that, you can make the most out of a tight marketing budget while still creating highly-effective marketing materials.
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The time for compliance training is now
MeetingsNet
VideoBrief Both meeting professionals and the suppliers who support their events are bumping up against new rules and regulations on the national, state and company level. In the following, at this year's Pharma Forum in Orlando, Marc Eigner, head of Polaris' technology practice, talks about today's urgent need for compliance training and certification among meeting planners and vendors.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    4 living heroes to inspire your leadership (American Express OPEN Forum)
Amp up your user engagement (Search Engine Land)
The 7 stages of business travel stress (Harvard Business Review)
Do this in the morning and be more productive all day (Inc.)

Don't be left behind. Click here to see what else you missed.


Capture your readers' attention and keep them coming back
MarketingProfs
"Content is King" and "this is the year of content" are thrown around on a regular basis, and have been for the past several years. Many of those references pertain to search engine rankings and algorithm updates, even though that's not what content creation should be focusing on. Businesses should be creating content for what really matters — the person who could potentially convert and ultimately pay for a product and or service offered by the content creator.
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See related story: 101 different types of content (Ragan's PR Daily)


Airbnb poised for boom among business travelers
CNNMoney
The online housing rental service Airbnb appears poised for a future boom, especially for travelers on business. At least, that's what Concur's Tim MacDonald, an executive vice president, believes. Concur, which has more than 22 million customers around the world, touts itself as an "easy-to-use business travel and expense management" software. "We're seeing Airbnb going from zero two years ago to $1 million this quarter" in corporate expense reports, according to MacDonald.
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Maximize your moments in front of an audience
Duct Tape Selling
How you perform in the fleeting moments when you have the platform to speak in front of others is pivotal to your chances of success. Getting on stage in front of a crowd of potential customers, contacts and influencers is the best way to build a reputation and become a credible, respected authority. But for some, it can be a bearpit where bad first impressions are left ingrained in the minds of unforgiving audiences. It doesn't have to be this way.
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Colby Horton, Vice President of Publishing, 469.420.2601
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