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How much are you worth? A lot more than you think!
National Speakers Association
You hang up the phone with the meeting planner, the engagement is perfect for you, the date is open and everything feels right. You’re even expecting the engagement to result in additional engagements, based on who will be there for the conference. The great feeling you have suddenly drops when you receive an email from the meeting planner stating how much they enjoyed talking with you, but they’re also looking at several other speakers. The email ends with the line we've all seen and heard: “The budget will determine what we can do.” Suddenly, you’re not feeling well.
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INDUSTRY NEWS


10 trends in book marketing for 2014
Business 2 Community
In 1970, a poet named Gil Scott-Heron famously said that the revolution will not be televized. If he was talking about book marketing and publishing, he was right. Nobody in the book marketing business doubts that we are in the middle of a revolution, but it seems mostly online.
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Professionally speaking: Why anonymity in social media is a necessity
The Huffington Post
Anonymity in social media. It's not surprising there are arguments for and against it. Indeed, trying to figure out what's best for the masses: nearly impossible. One approach to tackling this massive issue is to break it down into more manageable chunks. Looking solely at the professional community, for example, anonymous engagement with colleagues within a profession can be one of the greatest innovations of recent years.
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Looking for similar articles? Search here, keyword(s): SOCIAL MEDIA.


10 public speaking habits to avoid at all costs
Business Insider
A habit is a routine way of thinking, feeling or behaving, which tends to occur unconsciously, explains Darlene Price, president of Well Said, Inc. and author of "Well Said! Presentations and Conversations That Get Results." "For instance, in golf, no player intentionally raises up on the backswing, as you're sure to top the ball and make a poor shot in doing so. However, it's among the most common errors on the course," she says.
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6 social media marketing trends that will stay on
Business 2 Community
With the advent of social media, marketing is transforming to a much larger and influential form of product promotion and customer satisfaction than ever. It even suggests reasons for the gradual shift in marketing from being product centric to consumer centric.

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Awesome icebreakers: Help your attendees warm up
MeetingsNet
Whether your meeting is large or small, whether attendees know each other or are complete strangers, whether your goal is motivation, learning, change management or something else: the event you’ve planned needs a great start.

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A good sense of humor is great for your sense of life and business
Small Business Trends
How do you express your sense of humor without going overboard, off the edge or over the top? It’s sometimes really hard to do, but it can work wonders for building likeability and memorability at networking events, conferences and meetings.

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House approves permanent small business tax break
The Wall Street Journal
The House voted June 12, to make permanent a tax break allowing small businesses to write off up to $500,000 in new equipment purchases. While the move adds to momentum for congressional efforts to extend a range of now-temporary tax breaks, it also sharpens a conflict between the House and Senate over whether to extend the breaks permanently or temporarily.
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4 reasons to keep your content simple
By Joe Latta
Your prospects are bombarded with persuasive messages — 400 per day, according to psychologist Kevin Dutton. Moreover, research shows that 81 percent of those messages contain more written or verbal content than is necessary, encouraging audiences to tune out, gloss over and move on. It's time to streamline. So before allowing the kitchen sink to be tossed into your next proposal, presentation or marketing document, point out these four reasons to keep your messages short, sharp and simple.
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How your public speaking can help your marketing
Business 2 Community
Many people have a fear of public speaking. As a business owner; however, you are probably faced with situations where have no choice but to get involved with some sort of public speaking. You can conquer your fears and your public speaking efforts can help your business’s marketing campaign.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Dealing with stress: Tips for speakers (Public Words)
Should you write for yourself or for the reader? (Writer's Digest)
Feeling overloaded? Try these 7 tips (Inc.)
4 ways audiences challenge speakers — and how to respond (Inc.)

Don't be left behind. Click here to see what else you missed.


3 research-backed ways to motivate yourself
Business Insider
You make goals, but then you procrastinate. You write a to-do list, but then you don’t follow through. And this happens again and again and again. Seriously, what’s the problem? Why are we so good at thinking of what to do but so terrible at actually doing those things? The problem is you’re skipping an essential step.
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Small businesses using tablets do more, faster and better
Seaside Courier
Small businesses spend an average of $192,000 a year on technology, according to Spiceworks’ State of SMB IT survey. While that figure is a drop in the bucket for most large corporations, for smaller businesses it represents a huge investment. Small-business owners continue to seek ways to get the most value for every dollar they spend on technology.
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Some customers aren't worth it
LifeHealthPro
One of the best topics to write and speak about is what happens when you encounter a toxic customer. Here is what you need to know: the customer is not always right. It’s okay for customers to be misinformed or make a mistake. However, sometimes a customer is not only “not right” but also abusive and disrespectful to the people( your employees) trying to do their best to help them.
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Take advantage of workplace wellness programs
Los Angeles Times
Increasingly, workers are finding health-related programs available through work, and they're not just incentives to exercise more. Many employers are also starting to penalize employees who smoke or who are overweight. For many employers, it's all part of keeping a lid on escalating health care costs.
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Joe Queenan's guide to public speaking
The Wall Street Journal
People routinely say that being asked to speak in public is their No. 1 fear, inspiring more dread than flying. The idea of speaking to a group of people, even if they know the audience, scares them, well, speechless. And when it does come time to mount the stage, inexperienced speakers only make things worse by resorting to corny jokes and sappy, improbable anecdotes. Their agony makes everyone else in the room feel uncomfortable.
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NSA Speaker Info

Colby Horton, Vice President of Publishing, 469.420.2601
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