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The deception of bestseller lists
By Dianna Booher
Do the national bestseller lists actually measure what they claim? Any publisher will tell you they do not — unless a book has appeared on several lists for several months. So how should you really measure the success of your books?
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Where do you see yourself?
LinkedIn
Why do we inevitably support the underdogs in a sporting event, those that are perceived as really having no chance at all of getting the prize but somehow made it to the finals? Because we can see ourselves. The big stars of the game are far removed from our reality and we can't compete at their level, but bring in the underdog, and we instantly see something there that could be us, the weekend warrior, Joe Public, the lucky few to be in the spot competing where they are now. And because we see ourselves it makes it real and achievable to us with our "if they can do it, so can I" attitude. It doesn't stop there though; there are more instances we look for ourselves subconsciously.
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19 free tools to make your presentations pop
Health Care Communication News
It's been more than 25 years since the launch of PowerPoint. Can you believe it? In that time, people have both loved and hated it. However you feel about it, most businesspeople need some way to deliver a presentation. The good news is you're no longer limited to PowerPoint. There are dozens of online tools that either work with PowerPoint files or let you start from scratch to create and deliver presentations that will wow your audience.
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Is this the new golden age of customer service?
American Express OPEN Forum
Look around and you'll notice plenty of evidence that the golden age of customer service is dead. However, it doesn't have to be that way. Technology advancements are creating new ways for businesses to provide outstanding customer service not possible before. Small businesses that arm themselves with these new ways to keep customers happy will enjoy loyal followers that spread the word, and will gain an edge over the competition. The following are some tips to help you provide stellar customer service in the technology age, like it's still 1955.
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Reducing the carbon footprint of your event
MeetingsNet
The following is an interesting infographic on how you can reduce the carbon footprint your events leave on the local environment, brought to you by Meetings Four You.

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Becoming a successful professional speaker
Forbes
The professional speaking industry operates on two tracks: the celebrities who can come in and immediately command top dollar because of their name recognition; and regular people, who have "built their clientele out over years of learning how to market themselves and provide good content," says Chris Widener.

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The 10 most frustrating air travel rules
Successful Meetings
Inc. came up with the following list of the worst rules governing air travel. Did your pet peeve make the list?

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3 stealth ways to network at conferences
LinkedIn
Chester Elton writes, "Over the past decade, I have attended — on average — one conference a week, every week, every year. Seriously. Why would I make that up? As a speaker, I've shared a message at more than 500 conventions, trade shows and company meetings. So, I've learned how to make the most out of my days on the conference-room floor. Here's the first big lesson for anyone any conference: Very few hour-long keynotes have changed my life, but the people I've met at conferences have and continue to influence me in positive ways."
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Looking for similar articles? Search here, keyword: Conference networking.


Use social media to build stronger community ties
Duct Tape Marketing
Social media allows businesses to take their products and services to the next level by actively harnessing the power of the crowd. More typically this involved turning users into unknowing promoters, but it can also be an excellent way to target strategic business partners. Incentivized campaigns on major social media outlets give regular users a sense of ownership and involvement in the company and its products, but there are also emerging technologies which allow businesses to source advice and skills from the crowd.
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The 10 smartest things you can do every night
American Express OPEN Forum
Intriguing new research, reported in Scientific American, reveals that rituals can have a strong influence on our thoughts, feelings and behaviors. These traditions or personal routines can reduce anxiety and increase our confidence before a high-pressure task. Want to have a great tomorrow? Start tonight with rituals to free your mind, cleanse your spirit and organize your business and life.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The 10 most frustrating air travel rules (Successful Meetings)
Leadership playbook: 3 ways to coach, not criticize employees (Entrepreneur)
Leading people in an anxious world (Harvard Business Review)
3 signs you're too busy to be brilliant (Inc.)
42 tips for producing a memorable small business event (Small Business Trends)

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The transformative power of peerology
Midcourse Corrections
In the world of conference education, the future is not necessarily about the next technology gadget or innovative session format. It's about something that is as old as disco balls, platform shoes and shag carpeting: peerology. SME — Subject Matter Experts — has long been an important component of education session development. But it's time "SME" stood for something else: Subject Matter Experienced. And that leads us to peerology.
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Why Twitter might be your best recruiting tool
Entrepreneur
You know social media is a good way to market to your customers, but did you know it can also help you find your next employee? The latest recruiting trend is hiring via Twitter, says Tom Gimbel, founder and CEO of LaSalle Network, a Chicago-based recruiting agency. "Small business owners need to take advantage of every opportunity when finding the best person to hire," he says. "Companies that aren't using Twitter to find candidates are limiting their resources." When used the right way, social media can play an important role in the recruiting and screening phases of your hiring process.
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