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Don't be caught tailoring your presentation with these 5 tricks
Speaker Magazine
When you tailor your presentation to a particular audience, you not only prove your professionalism in understanding them and their needs, you also make it easier for them to relate your ideas to their work. Quick and easy tailoring is better than no tailoring at all, but not by much. Doing it wrong can definitely diminish your credibility.
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Pay attention: Your unconscious may be overruling your conscious choices
LinkedIn
We'd all like to think that we are good at being rational and that we conduct our lives with deliberate awareness. And why wouldn't we? That's what the professional world rewards — conscious, well thought through, efficient, predictable results. If we can't predict we can't control. If we can't control we can't produce. If we can't produce ... well then it's over, right?
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7 ways to make your meetings more engaging
American Express OPEN Forum
One of the challenges all business owners face is how to share information and ideas efficiently among staff. Many meetings turn into hour-long lectures, not useful information exchanges. There has to be a more efficient way to get things done. The following are three steps that will revitalize your meetings.
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How to actually empower customer service employees
Harvard Business Review
There is perhaps nothing as fundamental for organizations as customer service. Any company in a truly competitive market suffers an inevitable decline if it ignores this basic discipline for too long. The importance — and difficulty — of engaging an organization's "front line" to deliver on the customer strategy has been a recurring topic for Harvard Business Review. It's one of the fundamentals that companies in all industries must remember to revisit and for some, resuscitate after periods of neglect.
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Connect, then lead
Harvard Business Review
Is it better to be loved or feared? Niccolò Machiavelli pondered that timeless conundrum 500 years ago and hedged his bets. "It may be answered that one should wish to be both," he acknowledged, "but because it is difficult to unite them in one person, it is much safer to be feared than loved."

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The deception of bestseller lists
By Dianna Booher
Do the national bestseller lists actually measure what they claim? Any publisher will tell you they do not — unless a book has appeared on several lists for several months. So how should you really measure the success of your books?

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19 free tools to make your presentations pop
Health Care Communication News
It's been more than 25 years since the launch of PowerPoint. Can you believe it? In that time, people have both loved and hated it. However you feel about it, most businesspeople need some way to deliver a presentation.

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3 gaffes to avoid in marketing content and public speaking
MarketingProfs
"Every time you open your mouth to speak, your mind goes on parade." — Anonymous
The same holds true for the written word of course. And, clearly, in business we'd prefer that our mind parade itself with the precision and professionalism of a military marching band or the beauty and elegance of the Rose Bowl pageant.

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Take a summer vacation from your small business
Small Business Trends
Summer is a popular time for Americans to set off to their favorite vacation destinations. But for small business owners, taking time off can lead to missed opportunities and missed income. With the economy improving, there is a desire not to miss out on a single potential customer. Fortunately, there's no need to spend long periods of time away from your business in order to come back refreshed and invigorated.
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Designing education theaters on the trade show floor
Midcourse Corrections
Attracting and keeping quality attendees on your show floor isn't getting any easier. The way we, as consumers and businesses, research and buy products and services has evolved — and so must the trade-show experience. The trade show of the future will focus on helping over selling, which is best accomplished by delivering valuable education in the exhibit hall.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    19 free tools to make your presentations pop (Health Care Communication News)
The 10 smartest things you can do every night (American Express OPEN Forum)
3 stealth ways to network at conferences (LinkedIn)
Becoming a successful professional speaker (Forbes)
Is this the new golden age of customer service? (American Express OPEN Forum)

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A few insider business travel tricks
Inc.
Heading down a runway soon? Before you start packing, be sure to check out these insider travel tips. This isn't just another list of apps. This advice is designed to give you a leg up on the competition — namely, the guy in row 2B.
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Big presentation? 5 rookie mistakes to avoid
Inc.
As you grow your company, you will find yourself standing in front of an audience more often. While it's important to think about what you should do when presenting, it's just as important to consider what you should not do. In fact, perfecting your presentation skills is very much about what you consciously choose not to do. The following are five common mistakes new presenters make that you should avoid.
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Break the mold and be an independent thinker
Entrepreneur
To come up with truly creative products and unique ideas, great business leaders need to be independent thinkers. Our brains are wired to recycle ideas we've already heard from others, but you can learn to think independently, or to come up with novel ideas, with a few easy psychological tips and tools.
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Looking for similar articles? Search here, keyword: Travel tricks.


Tuning in to virtual meetings
MeetingsNet
Virtual meetings won't ever replace gathering face to face, but they certainly aren’t going away either — and that reality prompted much discussion among pharmaceutical meeting professionals at the Ninth Annual Pharma Forum, co-sponsored by Medical Meetings and The Center for Business Intelligence in March. A meeting manager from a major pharmaceutical company said at one general session that her division had turned 75 percent of its face-to-face meetings into virtual meetings to reduce costs and produce efficiencies. This was certainly not the norm as others on the panel and in the audience said their companies were not significantly replacing face-to-face meetings with virtual.
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