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INDUSTRY NEWS

Own your empire: How the pros automatically improve their Internet marketing
Speaker Magazine
Have you ever visited a website and been instantly mesmerized with the headlines, colors and layout of the design? You find it fascinating and bookmark it as fast as you can. This is a website that you know instantly conveys authority and is worth saving. You don't see sites like this too often. It is more common to see sites that don't catch your eye. They convey the basic information. But you would not be able to distinguish them from 100 different websites in the same industry. How do people that build amazing websites and rockstar marketing hit it out of the park?
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5 simple steps towards more mindful meetings
Fast Company
In dinner conversations and corporate conference rooms around the world, mindfulness and meditation are becoming increasingly common discussion topics. At the same time, employees are spending more and more of their time in mindless meetings, and by most estimates, 50 percent of that time is wasted. What if we started applying some of those principles of mindfulness to make our meetings more effective?
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How to plan your content marketing strategy
SocialMediaToday
It's ironic that the word content has two meanings. The first is a state of peaceful happiness and the second is substance dealt with in speech, literary work,etc. This blog post obviously pertains to the latter, but what's ironic is that the former represents the complete opposite feeling that marketers get when dealing with the world of content marketing.
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Looking for similar articles? Search here, keyword(s): MARKETING.


3 powerful marketing tools to create customers for life
By Sydni Craig-Hart
As a small-business owner, you've probably given some thought to your target market. After all, you're not trying to sell life-coaching services to everyone in the world, right? You're simply trying to sell your product or service to the people who want and need it most. Finding out who those people are, and learning to connect with them in a meaningful way, is what marketing is all about. When you are clear about your target market, niche and ideal client, you're able to create marketing materials that easily turn prospects into paying customers.
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How much social media is too much?
Entrepreneur
With social media use by business owners continuing to grow and the number of platforms exploding, entrepreneurs are asking themselves, How many social-media platforms should I use? All things being equal, more is better than less. The more times social media content is seen or heard, the greater the odds of converting a person into a customer. According to a 2012 study conducted by Market Force, a business intelligence company, 78 percent of consumers are influenced by posts by vendors when it comes to a purchasing decision.
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PRODUCT SHOWCASE
  Free Self-Publishing Guide

Navigating the self-publishing process can be overwhelming. As a self-publisher you work directly with the printer to manage the production of your book. Sheridan has created a free guide to help you through the process, providing you tips and advice to make your book production flow as smooth as possible.
 


Do you really need to hold that meeting? 4 steps to stop the insanity
Forbes
According to results of a Microsoft Office survey, ineffective meetings, unclear objectives and lack of team communication are the top time wasters of workers around the world. The online survey drew responses from over 38,000 people in 200 countries, with the following outcomes.
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How to create persuasive presentations with PowerPoint
Great Leadership
According to one estimate, 30 million PowerPoint presentations occur every day throughout the world, and most of us are pretty jaded by now. PowerPoint was originally conceived as a persuasive tool; in a 1986 marketing report for its predecessor, an early program called Presenter, developer Robert Gaskins writes enthusiastically about the "very large number of business people" who regularly make presentations to "persuade others to make a decision, to approve a course of action or to accept a result."
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TRENDING ARTICLE
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How self-publishers market their books
Guardian Liberty Voice
Once upon a time, self-publishing was neither a well-accepted idea nor a popular market. For decades, authors have sought out traditional publishers to market their books, and the idea of self-publishing was more of a death sentence — a tangent people who could not find an editor or agent used. Today, however, self-publishing is very like running a small business.

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4 quick tips to make presenting simple
By Catherine Iste
Are you ready for your TED talk? In the expert hands of John Bates of Executive Speaking Success, you could be. I had the pleasure of hearing Bates, who specializes in helping people convey their stories in a TED-ready format, speak at a recent Women in Technology International event.

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How does memory formation in the brain affect public speaking?
Forbes
Speakers need to understand how the brain works because, well, because they’re always talking to brains in the audiences they encounter. At least, that’s the hope. Some recent studies shed light on an essential part of the way the brain works. The findings have two implications for speakers — one for themselves, and one for their audiences.

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If you have not mastered marketing on LinkedIn, you might be losing business
Small Business Trends
If your company is a B-to-B company and you are not fully leveraging LinkedIn, your company is not growing as quickly as it could. You may also be losing business. While there are several reasons why many small businesses are not doing as much as they should on LinkedIn, none is effective against the simple fact that LinkedIn, when used properly, is probably the best marketing tool available for many small businesses.
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7 super successful people share their best travel tips
Business Insider
Business trips are often associated with long hours, uncomfortable hotel beds and perpetual jet lag. However, these trips prove necessary for building relationships with clients and closing deals, so it's important to make the most of them. Whether it's avoiding lost luggage, exploring new places or simply using your time as efficiently as possible, there are plenty of ways to maximize business travel.
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Digital is complicating marketer's lives, but simplifying marketing
Business 2 Community
At first glance, it sure seems like digital is complicating marketing and ruining things for marketers. One only has to run into the beleaguered marketer on the nearest street corner to see the profound impact technology is having on the marketing function — that crazed stare, those bloodshot eyes bearing stark testimony to an unending flow of information to be absorbed, an unceasing deluge of content to be written. Now for the ironic twist: even though it may be making life hell for marketers, digital is actually simplifying marketing, at least on a broad strategic level.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Several excellent ways to start a presentation (Business Insider)
Don't be discouraged: Overcome your doubts (By Greg Witz)
Ways to conquer your fear of public speaking (Business Insider)
How Amazon is changing the book publishing business (Bloomberg TV)

Don't be left behind. Click here to see what else you missed.


 



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